Samsung Offers a New White Finish Microwave to the Growing Home Appliance Category

Oct 02, 2012

SYDNEY, Australia – 2 October, 2012 – Samsung Electronics Australia, today unveiled the latest addition to its growing microwave range – the sleek, stylish and ultra-resilient, 28 Litre ME6104W microwave. The new Samsung microwave aims to provide cooking versatility for Australian consumers with an easy to read LED display, high cooking power output and a Ceramic Enamel interior.

“Samsung recognises that Australian’s are enthusiastic about home appliances that make life easier and will enhance the look of a kitchen. The latest Samsung microwave is packed with sophisticated features including a pristine white finish, touch controls and a durable interior,” said Mike Lilly, Head of Home Appliances, Samsung Electronics Australia. “The launch of our latest kitchen appliance continues to demonstrate how Samsung is bringing convenient products to benefit Australian consumers.”

Samsung Electronics was one of the first brands to introduce the Ceramic Enamel feature, which is now incorporated into the majority of Samsung’s microwave range. This practical feature helps to allow for ease of use, reduction in selected common bacteria* and some peace of mind for Australians. The Ceramic Enamel surface of the ME6104W microwave is both hard wearing and high scratch and rust resistant. It displays resistance to staining and discolouration that may be caused during the cooking process.

The ME6104W Microwave is also easy to clean – allowing grease, oil and food splatters to be easily wiped off. Samsung’s antibacterial Ceramic Enamel can assist with reducing the growth of selected common bacteria*, which helps provide for a clean interior cooking surface and fresh food.

Pricing and Availability
The Samsung ME6104W Microwave is available from October for RRP $209.00

Model Code Key Features RRP
ME6104W - 1000 watt power output
- Ceramic Enamel interior
- LED display
- White finish
- Touch controls
- Maximum cooking time 99min, 90sec
- 28 Litre capacity
$209.00

* Tested against Staphylococcus aureus and Escherichia coli by AMS Laboratories Pty Ltd, December 2011.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

CONTACT:
Alexandra Loftus
Edelman for Samsung
P: 02 9291 3350
M: 0422 538 802
alexandra.loftus@edelman.com