SYDNEY, Australia – Friday May 29, 2015 – Samsung Electronics Australia today announced it will launch another nation-wide campaign to increase the public’s awareness of its voluntary product safety recall of six of its top loader washing machines. Samsung first initiated the recall in 2013.
The campaign starts on Saturday, 30 May and uses print, digital and radio channels to build broad public awareness of the potential hazard, and urges Australians to check if their Samsung Top Loader washing machine is affected by the recall. The following models are impacted:
- - SW75V9WIP/XSA
- - SW65V9WIP/XSA
- - SW70SPWIP/XSA
- - SW80SPWIP/XSA
- - WA85GWGIP/XSA
- - WA85GWWIP/XSA
Phil Newton, Vice President Consumer Electronics at Samsung, said that the safety of the owners or users of these washing machines is our first priority and that this further campaign is critical in communicating the importance of the recall to customers.
“We are deeply concerned that two years on, un-reworked models are still in use. Samsung is calling on the Australian public to help spread the word about the recall to help ensure that other Australians remain safe and well. Firstly, check your own Samsung top loader machine, but then check the machines of your friends, family and anyone else who could own Samsung top loader washing machines,” said Mr. Newton.
Samsung urges consumers who may be impacted by the recall to visit its dedicated website www.samsung.com/au/washingmachinerecall or call its dedicated customer service line Toll-Free product safety hotline on 1800 239 655.
This new campaign builds on Samsung’s ongoing efforts from April 2013, and will comprise of print advertisements in metropolitan newspapers, radio advertisements across metropolitan and regional stations, digital display advertising on news websites and a renewed social media and search engine marketing approach. It will also feature advertising across online auction houses (eBay and Gumtree) to limit the resale of affected models.
Since the recall was initiated, as at 29 May 2015 Samsung can confirm 60,995 affected models have been serviced or replaced. There are 83,456 washing machines that are yet to be serviced or replaced of the
144,451 there were recalled.
To-date, there have been 180 confirmed incidents as a result of the impacted models. These incidents reflect cases of the washing machines over-heating, smoking or catching fire.
NSW Fair Trading Commissioner Rod Stowe said that Fair Trading supported Samsung’s efforts to further publicise the voluntary safety recall.
“Since the recall started, nearly 24,000 potentially affected models in NSW have been serviced or replaced. But there are still over 30,000 models in NSW yet to be serviced and we urge consumers with Samsung washing machines to check the model number of their appliance and contact Samsung if it’s one of the six affected by the national recall,” he said.
The campaign will include:
- - Half page print advertisements in metropolitan newspapers, including The Daily Telegraph, Herald Sun, Courier Mail and The Advertiser.
- - Radio advertisements across metropolitan stations, including 2GB, 2UE, 2CH, 3AW, Magic 1278, 4BC, Magic 882, Five AA and 6PR.
- - Radio advertisements across regional stations via the Southern Cross Austero Network and The Radio Sales Network.
- - Digital display advertising across auction house website (eBay and Gumtree) with intention of limiting the resale of impacted models.
- - Digital display advertising across online news websites, including The Sydney Morning Herald and The Daily Telegraph.
- - Sponsored posts across social media, including Facebook and Twitter and search engine marketing via keyword advertising.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com