Turn Your World Upside Down with Samsung’s Bottom Mount Refrigerator Range

Oct 22, 2012

SYDNEY, Australia – October 22, 2012 – Samsung Electronics Australia, today introduced three new bottom mount refrigerators, specifically designed to complement the growing home appliance category in the Australian market. Packed full of features, including 3.5 Star Energy rating, Samsung’s new range combines smart design with a sophisticated and sleek style that seamlessly blends into any modern kitchen.

The new range is equipped with adjustable door guards, a triple foldable shelf, and a railed crisper drawer to store food conveniently. Food items can be cleverly stowed away and kept in great condition - helping to reduce food wastage. The newly released bottom mount refrigerators are part of a leading class of 3.5 Star energy rated bottom mount refrigerators*.

Samsung’s bottom mount refrigerators also feature a smart sensor system – an intelligent sensor that monitors patterns of use to help ensure a suitable temperature throughout the refrigerator is continually maintained.

“Samsung’s research has found that Australians are moving away from the traditional refrigerator design, and are seeking fridge and freezer combinations that are energy efficient, reliable and customisable to suit family’s needs,” said Mike Lilly, Head of Home Appliances for Samsung Electronics Australia. “With the refrigerator recently being named the number one most significant invention in the history of food and drink – Samsung continues to push the boundaries of design and innovation with the launch of the new bottom mount refrigerator range.”

Intelligent Sensors
The Samsung refrigerator range features a network of five intelligent sensors that monitor the patterns of consumer use, by detecting internal and external environmental factors such as climate, humidity and interior temperature.

Customisable Storage

Combating shelving restrictions, Samsung’s new bottom mount refrigerators feature a triple foldable shelf system that allows consumers to customise their storage requirements. Tupperware containers of every shape and size will have no problem fitting in with changeable shelves from a full, flat shelf, through to a half shelf, and flipped up shelf. This flexible design adapts to a family’s ever changing storage requirements.

LED Display

LED is featured throughout the range with a blue LED controls display and internal dual LED stage lighting. The blue LED controls display has been placed at the top of the fridge, providing easy access to your refrigerators controls.

Sophisticated Design

Samsung’s layered steel is not only sleek in appearance, but easy to maintain (SRL450ELS and SRL448DLS models only). This new look is fingerprint resistant, accepts magnets and virtually has the same look and feel as stainless steel. The long bar handle on the outside of the refrigerators caters for all heights and easy access with a comfortable grip. The SRL448DLS refrigerator also features a refillable water dispenser where consumers can access chilled water easily and there is no need to have your dispenser plumbed in.

Availability and Warranty

The Samsung bottom mount refrigerator range is available in-store now. Samsung is also offering a 10 year parts warranty on The Digital Inverter Compressor^, to provide extra peace of mind to all consumers.

Specifications

Model CodeDescriptionRRP
SRL448DLS5 point smart sensor system, refillable water dispenser, digital inverter compressor, dual LED stage internal lighting, blue LED digital controls, counter depth cabinet, triple foldable shelf, long bar handle and contour door, safety glass shelving, door alarm, clean internal design with large capacity, railed crisper drawer, energy efficient rating 3.5 star$2,099.00
SRL450ELS 5 point smart sensor system, digital inverter compressor, dual LED stage internal lighting, blue LED digital controls, counter depth cabinet, triple foldable shelf, long bar handle and contour door, safety glass shelving, door alarm, clean internal design with large capacity, railed crisper drawer, energy efficient rating 3.5 star $1,899.00
SRL449EW 5 point smart sensor system, digital inverter compressor, dual LED stage internal lighting, blue LED digital controls, counter depth cabinet, triple foldable shelf, long bar handle and contour door, safety glass shelving, door alarm, clean internal design with large capacity, railed crisper drawer, energy efficient rating 3.5 star $1,599.00

* E3 Energy Rating as per Australian Government Rating. www.energyrating.gov.au. Search by two door fridge / freezer (type 5B) and capacity (400-500L).

^ See warranty card or http://www.samsung.com/au/support/ for more information.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

CONTACT:
Alexandra Loftus
Edelman for Samsung
P: 02 9291 3350
M: 0422 538 802
alexandra.loftus@edelman.com