SYDNEY, Australia - May 21, 2012 – Samsung Electronics Australia today announced the local availability of its new range of powerful IT products, including the highly anticipated 14” Series 5 ULTRA Book and the thin 23” Series 7 All-In-One PC. “We are proud to announce the local availability of Samsung’s latest IT range, highlighting our technology in the areas of portable and integrated computing, gaming and business office solutions,” said Tony Ignatavicius, IT Director, Samsung Electronics Australia. “According to the latest Samsung Better Tomorrow Research¹, one in four Australians believe that the latest technological advances and designs are important to them, illustrating the importance of providing state-of-the art products that suit a cross section of people and their home or office environment.” Series 5 ULTRA Book Range Samsung’s Series 5 ULTRA Book range aims to provide Australians access to a large portable work space with the 14” screen Ultrabook™. The 14” ULTRA Book comes packed with an integrated Optical Disc Drive, allowing consumers to play compatible CDs and DVDs from the comfort of a lightweight and stylish notebook. Key features of the Series 5 14” model include:

• 20.9mm thin / 1.84kg light
• Intel® Core™ i5 processor
• Intel® Core™ i5 processor
• 16GB iSSD with ExpressCache™ flash memory
• 500GB storage
• AMD Radeon™ HD7550M 1GB graphics card
• AMD Radeon™ HD7550M 1GB graphics card
• This variant carries a full-size HDMI, VGA, two USB 3.0, one USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam.

To accommodate for consumers who require the freedom and flexibility to work in transit, the Samsung Series 5 ULTRA Book offers an alternative lightweight 13.3” model, featuring a powerful Intel® Core™ i5 processor.                                  ¹ Better Tomorrow Market Research conducted by Nielsen and commissioned by Samsung Electronics Australia Pty Ltd, 9-18 January, 2012. It was a general public survey of 2,030 Australian residents over the age of 18 years. Key features of the Samsung Series 5 13.3” model include:

• 14.9-17.6mm thin/1.39kg light
• Intel® Core™ i5 processor
• Intel® Core™ i5 processor
• Up to 128GB SSD storage
• The model also carries a full-size HDMI port along with one USB 3.0, two USB 2.0, 4-in-1 multi SD card slot, Ethernet and webcam.

Both the Samsung Series 5 ULTRA Book 13.3” and 14” variants will be available for RRP $1,499. Series 7 and Series 9 All-In-One PC Offering the thin All-In-One PC at 16mm, Samsung’s Series 7 All-In-One PC features an interactive 23” touch screen display and powerful Intel® Core™ i5 computer processor, seamlessly integrated into one handcrafted PC. The Series 7’s 90° tilting design allows consumers to create and share content in a way that is comfortable for them, whether virtually flat on their coffee table or in a collaborative meeting room. The Series 7 23” All-In-One PC features:

• 23” Full HD display
• 90° tilting display
• Surface Acoustic Wave (SAW) technology supported touch screen for accurate control
• Samsung’s Touch Launcher – providing an array of easy to access apps
• Integrated 1.3 MP HD web camera
• Integrated 1.3 MP HD web camera

Samsung is also providing consumers with a breathtaking and integrated entertainment experience, accessible from the convenience of an All-In-One PC. The Series 9 All-In-One PC offers a 27” Full HD display and crystal clear 3D sound, helping to provide consumers with an immersive viewing experience. The Series 9 All-In-One PC features:

• 27” slim bezel (10.5mm) Full HD display
• 27” slim bezel (10.5mm) Full HD display
• AMD Radeon HD6730M graphics card
• Ultra Clear Panel technology – supporting crisp images featuring vibrant colours
• JBL® provided 3D sound optimisation – offering an outstanding audio experience for virtually any entertainment experience
• JBL® provided 3D sound optimisation – offering an outstanding audio experience for virtually any entertainment experience
• One pair of Samsung 3D glasses.
• One pair of Samsung 3D glasses.

The Samsung Series 7 All-In-One PC is available for RRP $1,799 and the Samsung Series 9 All-In-One PC is available for RRP $2,999. Series 7 GAMER PC The supercharged Samsung Series 7 GAMER PC aims to suit the gaming needs of consumers by offering a portable device that allows for hours of play. Supported by a high quality graphics card and stunning Full HD display, the Series 7 GAMER PC aspires to provide Australians with an unforgettable and mesmerising gaming experience. Key features of the Series 7 GAMER PC include:

• 17.3” SuperBright Full HD LED^ Display
• 17.3” SuperBright Full HD LED^ Display
• 8GB System memory
• 8GB System memory
• AMD Radeon™ HD6970M 2GB graphics card
• Blu-Ray Drive/Super Multi Dual Layer Optical Disc Drive
• One pair of Samsung 3D glasses.
• A full-size HDMI, VGA, two USB 3.0, one USB 2.0, 7-in-1 multi SD card slot, Ethernet and 2.0 webcam.

The Samsung Series 7 GAMER PC is available for RRP $2,999. Series 8 Business Monitors Ergonomically designed to help support the professional needs of graphic designers and multimedia content creators, the new range of Series 8 Business Monitors provides users with an exceptional colour experience. Combining multi-viewing technology with outstanding picture graphics, the Series 8 Business monitor allows for cross-device multitasking between two compatible PCs. The Series 8 Business Monitors feature:

• LED^ Plane to Line Switching (PLS) panel technology – providing a high picture brightness and clarity
• A near 180 degree viewing angle – offering a tailored viewing experience both vertically and horizontally
• A near 180 degree viewing angle – offering a tailored viewing experience both vertically and horizontally
• Picture by Picture (PBP) functionality – allowing consumers to multitask across two compatible PCs on the one screen

The Samsung Series 8 Business Monitor is available for RRP $1,099. ^Samsung LED displays utilise LCD screens with LED back lights. About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organisations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognised for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

CONTACT
Ethan Tuxford
Edelman for Samsung Australia
T: 02 9291 3363
M: 0425 215 267
E: ethan.tuxford@edelman.com