Playful Design with Serious Sound

SAMSUNG delivers a truly different digital experience with musical gemstone, S2 Pebble

Sydney, July 1 2008- SAMSUNG Electronics Australia has expanded its MP3 player lineup with the launch of the S2 Pebble. Designed to deliver a stylish and truly portable listening experience, the S2 Pebble is a screenless MP3 player with the aesthetic feel of a glossy purple, red or black stone.

The S2 Pebble exemplifies SAMSUNG’s commitment to setting the standard in the market for innovative sound quality. It boasts a range of impressive features, including multiple EQ settings, LED light effects and play modes. Coupled with SAMSUNG’s patented DNSe (Digital Natural Sound Engine) technology, the S2 Pebble produces the highest playback quality with realistic audio and peerless sound reproduction.

The SAMSUNG S2 Pebble’s shiny, smooth and stylish design provides a cutting edge and customised aesthetic for the modern consumer. A trendy treat for the fashion inclined, the S2 Pebble features a pendant-style earphone lanyard, which enables users to wear their music on their sleeve in style.

SAMSUNG Electronics Australia, MP3 Product Manager, Lisa Findlay, said: “The new SAMSUNG S2 Pebble offers consumers a different flavour. It is a technologically enhanced MP3 player that also makes a strong fashion statement. The SAMSUNG S2 Pebble is an affordable luxury - a modern MP3 player that does not compromise on sound or style quality.”

As a music player, the SAMSUNG S2 Pebble brims with high performance and unique personality and features the ultimate in playback compatibility. With the ability to play back MP3, OGG and WMA track formats the unit is the ultimate for convenience and the “on-the-go” listener. Uploading music has also never been easier with the S2’s USB connectivity and ‘drag and drop’ compatibility.

The SAMSUNG S2 Pebble will be available in three modern colours - black, red and purple and will boast 2GB of internal Flash memory.

It delivers superior sound technology at a competitive price, and will be in store from July 1 RRP $49.


About SAMSUNG Electronics
SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit samsung.com.au


For review units and all other enquiries please contact:
James Wright
Weber Shandwick for SAMSUNG
02 9994 4472/ 0412 550 054
jwright@webershandwick.com