Samsung Announces Brand Collaboration with Guillaume Brahimi

Jul 25, 2013

SYDNEY, Australia, July 25 2013 — Samsung Electronics Australia has secured renowned chef Guillaume Brahimi as an ambassador to showcase its range of home appliances. The collaboration will see Brahimi participate in Samsung marketing and retail initiatives including advertising campaigns and consumer engagement activities.

To launch his role as ambassador for Samsung, Brahimi will be the face of its new built-in cooking range, available now through leading retailers Australia-wide. Samsung’s range of built-in cooking options feature the latest in cooking technology complemented by sleek, contemporary designs to suit almost any home, from apartment-living through to large family homes.

“I am thrilled to partner with Samsung, a highly respected brand that I love and am proud to be associated with,” said Guillaume Brahimi. “Samsung's new range of appliances will make cooking at home even more of a pleasure. As a busy chef with restaurants across Australia, I really appreciate the way their innovative technology is designed to make everyday tasks quick and easy to save me precious time that I can spend with my family and friends.”

Arno Lenior, Marketing Director, Samsung Electronics Australia, said the collaboration with Brahimi represents an important commitment from the brand to build on its mission to strengthen its relationship with Australians through product innovation and design.

“Samsung is very excited to announce its collaboration with Guillaume Brahimi, who is one of this country’s most inspirational and acclaimed chefs who has helped Australia build its reputation as a leader in the hospitality industry,” said Lenior. “Samsung is rapidly evolving its presence in the homes and kitchens of Australia through constant product innovation across our home appliance ranges that make for an easy, less complicated and high quality experience.”

Samsung’s collaboration with Brahimi forms part of a portfolio of sponsorships for the brand in Australia that includes relationships with Olympian, James Magnussen and Paralympian, Ahmed Kelly. Samsung is also the Official Partner of the Qantas Wallabies and the Super Rugby Competition. The organisation also supports World Education Games, Life Education and the Foundation for Young Australians. More recently, Samsung was announced as the Principal Partner of the Sydney Opera House and major partner for TEDx Sydney.

Editor Note – Guillaume Brahimi will make his first appearance as a Samsung ambassador at 1pm this Saturday, July 27, when he will showcase the new Samsung cooking range with an in-store cooking demonstration at Domayne Alexandria: 84 O'Riordan Street, Alexandria.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.