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Samsung Bada OS

Australia to surf the Wave with exciting new smartphone experiences from Samsung

Samsung strengthens smartphone line-up with the launch of the Samsung Wave

Unveiled at Mobile World Congress in Barcelona today, Samsung Electronics has announced the launch of the new Samsung Wave (Model: S8500). Set to expand the range of Samsung smartphone technologies, the Samsung Wave will be available locally in Australia mid-year 2010.

The first mobile phone to be released on Samsung’s new open mobile platform, Samsung bada, the Samsung Wave further strengthens Samsung Mobile’s commitment to bring to market a smartphone to suit every Australian lifestyle.

Content on the Samsung Wave comes alive through the bright and generous 3.3” Super AMOLED (Active Matrix Organic Light Emitting Diode) display providing breathtaking sharpness and colour tone. Along with the powerful 1Ghz processor in the Samsung Wave, you can experience the ultimate in mobile multimedia capabilities to give you enough grunt to get the most out of this pocket rocket of a smartphone. Instant access and greater control over personalised content is also made possible through the TouchWiz 3.0 user interface (UI), bringing an unrivalled level of performance, customisation and choice to the way you connect with your world.

“The Samsung Wave demonstrates our commitment to deliver fantastic multimedia experiences for everyone and we’re very excited to bring this offering to market in Australia mid-year,” said Tyler McGee, Vice President, Telecommunications, Samsung Electronics Australia. “The Samsung Wave makes our platform vision become a reality. This is the first device to support Samsung Apps, our integrated applications store. For the first time, consumers will have access to a range of quality apps especially designed for their Samsung phones and their lifestyle.”

Developers will also play an important role in delivering these apps to consumers with Samsung encouraging the local creation of apps that suit Australians’ needs and lifestyles. The focus on quality means that developers can be assured their app will receive attention as part of Samsung Apps. Additionally, because Samsung’s range of smartphones is so broad, these applications are immediately exposed to a wider audience than ever before. Samsung Apps will be available at the launch of Samsung Wave.

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