A TV that is beautiful to look at every moment

The Frame seen closeup of the white color bezels.
Close up of The Frame hanging on a wall displaying a painting.
The Frame on studio stand near a living room wall that has picture frames hanging on it.
 Close up of The Frame studio stand.
Video of The Frame seen closeup of the white color bezels and then seen in different settings, hanging on a kitchen wall, on a free standing shelf unit in a living room, on the studio stand displaying art.


Beautify your space

Designed to look like a modern picture frame in every detail, its big screen offers a grand canvas for art, and helps create a striking impression in almost any space.

The Frame on the wall with other frames in a living space with a sofa and bed.
Image of an office with The Frame on the wall above a desk and chair.
A living room seen from behind The Frame on a studio stand.
The Frame on the wall of a cafe and tilted forward 15 degrees.
The Frame displaying three photographs in Squareslayout, hanging on the wall in dining room.
The Frame hanging on the wall just like a real frame above a fireplace in the living room.
The Frame with the white custom frame
The Frame’s frame changes into three different types of custom frames as you scroll down

Customisable Frame

Customise to your style

The choice is yours when it comes to The Frame. Pick the ideal customisable frame for your space, taste, or artwork—magnets make it simple to attach and detach for a different style.

* Charcoal frame comes fixed to the TV. Additional frames sold separately.

The Frame hanging on a wall behind chairs and a plant with the walnut customizable frame.
Detail view
Closeup of the walnut color bezels. The bezel on the right is apart from The Frame body showing The Frame with default frame.
The Frame on a beige studio stand. The plus button can be clicked to magnify the bezel.
Detail view
Closeup of the beige color bezels. The bezel on the right is apart from The Frame body showing The Frame with default frame.
The Frame displaying artwork on a basic stand on a cabinet against a wall with the white customizable frame.
Detail view
Closeup of the white color bezels. The bezel on the right is apart from The Frame body showing The Frame with default frame.

Change the look with snap-on customisable frames


A perfect picture, all day long

Responding to ambient light levels in your room, the screen is designed to automatically balance brightness and colour tone to help create an extra sense of realism. So whether it’s day or night, you can see your art how it was meant to be seen.

*Performance may vary depending on the ambient brightness level.



Senses your presence

When you’re nearby, the Motion Sensor is designed to detect your presence and turn the screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy.

*The motion sensor operates when The Frame is in Art Mode. Sensor may not recognise long distance or peripheral movements.

 After a certain amount of time, Art mode off.


Hangs like a real frame

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward to achieve the ideal viewing angle. Gorgeous from all sides, it fits perfectly in your space.

*Measured from rear end of the TV, the gap may differ based on the installation and wall type.

The Frame is upright and moves toward the wall showing that there’s hardly any gap between The Frame and the wall.

Tilt top and bottom for the ideal view
*The actual angle when tilting may vary by product size.

Adjust left or right to get it beautifully level
*The actual angle when adjusting may vary by product size.


Keeps the view clean

Make better use of your space. Connect all your devices to The Frame with a single, thin optical cable, and enjoy a sleek, minimalist look free of messy wiring.

*Clear Cable Connection and One Connect work with compatible devices only. Ancillary product cabling not compatible (eg. TV power cable) and still required. Included Clear Cable Connection is 5 metres. Optional 15m Clear Cable Connection sold separately.

When scrolling the view zooms out to show the cabinet that’s placed away from The Frame to show how devices connected to The Frame via the Invisible Connection are kept far away with the One Connect Box.
Closeup of the One Connect Box and a Blu-ray player in a cabinet.

The slim, near-invisible optical cable connects every device to the TV through the One Connect Box, allowing you to place the connected devices further away so you can use the space for your decor.

Our Service Promise

Samsung Care Logo

Your Benefits

From free remote replacements to free health checks, as a Frame customer you receive both Samsung Care™ and Samsung Care™ Premium benefits for added peace of mind.
Available on QLED TV and The Frame TV purchased after 1st December 2017.

TV free support Icon

Free Support

Free home installation check, product optimisation and tutorials
TV health check icon

Free Health Check

6 month courtesy call and maintenance visits*
*T&Cs apply.
TV free replacement icon

Free Replacements

Remote and One Connect cable*
*T&Cs apply. In addition to Australian Consumer Law.
TV peace of mind icon

Peace Of Mind

50% accidental damage discount on parts*
*T&Cs apply.
TV home support Icon

Home Support On Demand*

Within 24 hours, or on a day that suits you (Mon-Sat)
*T&Cs apply. Selected products only, metro areas only.
TV instant response Icon

Instant Response

24/7 Call Centre and Live Chat support
TV extended home repairs Icon

Extended Home Repair Hours*

Mon-Fri 7am-8pm
Sat 9am-5pm
*T&Cs apply, metro areas only.

The Frame TV


The Frame Specifications
SIZE 65” 55” 43”
FRAME SIZE(HxW) 83.1 x 145.4 cm*w/o stand 70.8 x 123.5 cm*w/o stand 60.0 x 96.7 cm*w/o stand
PICTURE QUALITY 4K UHD, HDR, Active Crystal Colour
SMART 2017 Samsung Smart Hub, Smart View, One Remote Control
NEW FEATURES Art Mode, Samsung Collection, Brightness Sensor, Motion Sensor
  • CONNECTIVITY: One Connect Box with Clear Cable Connection (5 m)
  • STAND: Basic Stand
  • WALL-MOUNT: The Frame Wall-Mount
  • CUSTOMISABLE FRAMES: Walnut, Beige wood, White
  • STANDS: Studio Stand
  • CLEAR CABLE CONNECTION KIT: Clear Cable Connection 15 m
Download Catalogue