The 3D phenomenon sweeping through the Australian TV market is rapidly gaining momentum and surprisingly, the cost of adding an extra dimension to your viewing pleasure isn't astronomical. The speed at which Samsung has caught up to and subsequently overtaken other TV brands has been absolutely phenomenal. Have a look at the Series 7 LED sets and you will understand why they're blitzing the competition.

Samsung's HyperReal Engine will throw 3D at you whether you’re ready or not. Just 2.65cm at its slimmest, the Series 7 also boasts 1080p resolution, 200Hz Motion Plus and the ability to record to an external USB storage drive. Sizes range from 40-55 inches.

For those looking to add a touch of luxury to their entertainment, Samsung has the answer - if you can afford it.

The Series 9 LED TV combines the company's finest flat-screen technology with a head-turning design that is as innovative as it is attractive.

It costs $10,000 and I'd say it's a 41/2-star telly. The 55-inch panel has full high-definition 1920x1080 resolution with a picture that has taken the LED quality to an even higher level.

It is also 3D capable and features a 200Hz Hyper Real Engine for accurate colour and improved contrast to enhance the immersive effect we've been enjoying in cinemas. But the show stopper is what's on the outside. The Series 9 display is encased in a striking stainless steel chassis that measures just 7.98mm thick. That's even thinner than the iPhone 4, which is a hefty 9.3mm in comparison. In fact, the panel is even thinner than a pencil.

Samsung achieves this wafer-thin design by cleverly packing the digital TV tuner, speakers and inputs, normally found on the back of the panel...

It's been three months since 3D TVs arrived in Australia but the competition has only just begun. Samsung Electronics consumer technology marketing manager Mark Leathan says 3D TVs "keep selling out" and could represent as much as 15 per cent of the company's TV sales this year.

With 3D TV test broadcasts now over, 3D viewing choices are limited. Leathan says Samsung has the edge in this regard, because the TV maker is the only company to offer 2D-to-3D conversion. Users select the feature using the remote control and watch as it artificially inserts an extra dimension to TV broadcasts. "It gives consumers another excuse to buy a 3D TV and they can experiment with different shows and see if it works," he says.

SAMSUNG'S first 3D panel is a head turner with a slim design, LED-backlit LCD screen and on-screen internet widgets. Viewing 2D TV on the Samsung Series 7 is a pleasure thanks to full HD resolution, rich and accurate colour reproduction and plasma-like black levels. Samsung's 3D TV is the only model to offer 2D-to-3D conversion, making it uniquely original and separating it from the vast number of competitors in the market...