Samsung Welcomes In A New Era Of SMART TV
April 6, 2011
Samsung pioneers SMART TV in Australia, unveiling its new range of connected TVs that offer social networking, web browsing, 3D and access to a world of content via a TV apps store.
SYDNEY, Australia – April 6, 2011 - Samsung Electronics Australia today unveiled its new range of SMART TVs and Home Platform solutions, paving the way for a new era of immersive and interactive entertainment delivered through these connected TVs. Samsung's new SMART TV range showcases breakthrough innovations in design, engineering and advanced interactive and connectivity capabilities.
With the introduction of Samsung's 2011 portfolio of audio visual products, Samsung is redefining SMART. SMART TV embodies the latest innovations in four key areas; design, picture quality, next generation 3D technology and Samsung's unique 'Smart Hub1' offering.
Samsung SMART TV is a connected TV, offering full web browsing, communication through social media such as Facebook, Twitter and Skype2, plus on demand content delivered through the world's first HD TV apps store, Samsung Apps. To coincide with the range launch, exciting new local content is also being released soon including BigPond AFL Game Analyser, ABC iView and BigPond Movies.
Smart Hub: A Truly Connected TV Experience
For 2011, Samsung SMART TVs will offer richer connected entertainment experiences through one of the most comprehensive offerings of apps and connectivity options. All SMART TVs will offer Samsung's new Smart Hub, which features:
- Web Browser - full Flash-supported web browsing right on your TV, and all while you continue to watch your show or movie
- Social TV - join in conversations on Twitter, Facebook and Google Talk from your TV screen while you watch your favourite TV program or movie with picture in picture support
- Samsung Apps - the world's first HDTV-based application store which offers a range of apps that help people connect to their various passions – whether sports, entertainment, information, games or social networking. Local apps available now and coming soon include BigPond Game Analyser, BigPond Movies, BigPond TV, a suite of NineMSN apps and ABC iView
- Search All - making it easy to search for desired content on your TV and other DLNA-certified devices, networked PCs and mobile devices, plus Internet and video-on-demand services
- Your Video - which delivers movie recommendations based on a user's viewing history
Select models of the new SMART TV range will also feature built in Wi-Fi connectivity. To enable text input onto the screen when tweeting or browsing the internet, Samsung has reinvented the remote control. The new remote offers traditional TV controls on one side, however when flipped over it reveals a full QWERTY keyboard.
Design: Samsung SMART TV Takes Home Entertainment to the Very Edge
In 2011, Samsung has redesigned the TV screen by making the bezel, which until now had traditionally framed the TV, virtually disappear to provide a more immersive viewing experience for the user. Samsung's new ultra-narrow bezel design, called One Design, has influenced its flagship LED televisions for 2011 – the Series 8 (D8000) and Series 7 (D7000) LED TVs both offering a bezel that is just 5mm wide.
The Samsung Series 8 Plasma TV (D8000) showcases Samsung's breakthrough Plasma+1 design which features a new narrow bezel so consumers get more viewable screen size without increasing the outside dimensions of the TV. This means that a traditional 58-inch plasma now has 59-inches of viewable screen.
3D: The Third Dimension of a SMART TV
As the Australian market leader in 3D technology, Samsung has refined its 3D technologies in the 2011 range of smart audio visual solutions. As the popularity of 3D continues to grow and the availability of 3D content increases, Samsung remains committed to industry-leading 3D performance across all smart audio visual solutions. More than half of the 2011 models will offer 3D technology, so more people can enjoy the rapidly growing 3D content. Samsung has also completely redesigned its 3D glasses, offering the world's lightest 3D active shutter glasses.
Finally, Samsung's next-generation home theatre system features '3D Sound' that syncs audio and video to create an immersive experience in which the sound 'moves' with the 3D picture.
Picture Quality: Smart Enhancements in 2D, 3D, HD and Streamed Content
Both Samsung's new Plasma and LED TVs offer advances across the board in delivering superior picture quality. Picture quality is driven by the three “C's” – colour, contrast and clarity.
In Plasma, Samsung has continued to fine tune its panel technology to include a Real Black Filter which reduces the on-screen glare to produce darker blacks and sharper images, and Clear Image Panel which increases the viewing angle and improves the crispness of the image compared with older versions of Samsung products.
In LED, new Ultra Clear Panel technology is designed to increase the contrast ratio by efficiently absorbing external light and effectively reducing reflection, providing real, natural colour and deep, dynamic detail. Wide Colour Enhancer Plus is an improvement of Samsung's long-standing colour luminance technology. Natural colour reproduction is possible due to luminance levels being considered through 3D colour mapping. Wide Colour Enhancer Plus produces the colour as the broadcast intended, limits over-saturation and produces a natural looking image.
Finally, Digital Noise Filter is a feature designed to maximise picture quality by removing the digital 'noise' that sometimes appears on screen. It is useful in areas of poor reception or when watching an analogue broadcast, where the digital noise filter will compensate to reduce the digital artifacts that are created. The result is clear analogue programming with sharp details that looks as if it is being broadcast digitally.
Samsung has also introduced a new standardised motion clarity measurement known as Clear Motion Rate (CMR). CMR is a combination of panel refresh rate, video processing chipset and the backlight technology which together controls how clear, or blur-free, a moving picture is on screen.
The Samsung 2011 audio visual range encompasses a wide range of home entertainment solutions including 41 TV models in total, offering the latest innovations in LED (25 models), Plasma (10 models) and LCD (6 models) screen technology. 24 models offer Full HD 3D technology while 22 are classified as SMART TVs.
1 Smart Hub: Certain advertised Smart Hub features, applications and services may not be available on all devices or in all territories. Some Smart Hub features may require additional peripheral devices sold separately, or additional fees, including internet connection fees. Smart Hub services and availability of content may change from time to time, without notice. Visit www.samsung.com.au/tv for more information.
2 Skype: Audio and visual calls require the use of a FreeTalk Skype Camera which is sold separately and is not included with the TV purchase.