It's been three months since 3D TVs arrived in Australia but the competition has only just begun. Samsung Electronics consumer technology marketing manager Mark Leathan says 3D TVs "keep selling out" and could represent as much as 15 per cent of the company's TV sales this year.
With 3D TV test broadcasts now over, 3D viewing choices are limited. Leathan says Samsung has the edge in this regard, because the TV maker is the only company to offer 2D-to-3D conversion. Users select the feature using the remote control and watch as it artificially inserts an extra dimension to TV broadcasts. "It gives consumers another excuse to buy a 3D TV and they can experiment with different shows and see if it works," he says.
SAMSUNG'S first 3D panel is a head turner with a slim design, LED-backlit LCD screen and on-screen internet widgets. Viewing 2D TV on the Samsung Series 7 is a pleasure thanks to full HD resolution, rich and accurate colour reproduction and plasma-like black levels. Samsung's 3D TV is the only model to offer 2D-to-3D conversion, making it uniquely original and separating it from the vast number of competitors in the market.
Written by: Jennifer Dudley-Nicholson, News Limited National Technology Editor.
Published in the Adelaide Advertiser, Daily Telegraph, Herald Sun.

Australia / English