* Experience the Wow difference of Samsung OLED

The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface. The latest Samsung OLED TV displays a clear green graphic on its screen as it floats on a gray surface.

Why Samsung TV?

Global No.1 TV Brand

A beloved brand for 17 consecutive years.

"The 77-inch S95C delivers a potent combination of Quantum Dot OLED vibrance, reference-level color accuracy, and hyperfast gaming."

Sound&Vision, Mark Henninger, March 20, 2023

"In short, this is one the best televisions we’ve ever tested."

HD Guru, Greg Tarr, February 22, 2023

* Source – Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Deep blacks, clean whites and accurate colours

Samsung OLED

Samsung’s unique OLED provides deep blacks, clean whites and Pantone®* certified colours.
With 8 million cutting edge self illuminating pixels driven by Quantum Dot, help make your picture accurate, pure and bright.

*PANTONE® Validated provides validation on accurate expression of 2,030 PANTONE colours and 110 skin tone shades.

Backlight of Direct LED display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colourful graphic. Backlight of Direct LED display makes the content look dull. After the backlight gets disappeared, 3 layers of display within OLED TV combines into one to create a screen that displays clear and colourful graphic.

Powerful brightness
and rich contrast enabled by every pixel

Quantum HDR OLED+

A majestic viewing experience with every pixel responding to create brighter brights and darker darks. *

* Source content must be HDR10+ format. The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

Incredible picture quality boosted
by our Neural Quantum Processor 4K

Neural Quantum Processor 4K

Powerful AI-powered processor turns ordinary into extraordinary by transforming everyday content
into 4K*. Specialised neural networks automatically adjust brightness, amplify contrast,
enhance objects and upscale resolution for superb picture quality.

A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp. A chip is processing many parts of an image of a boat to make the entire scene look clear and crisp.

*Viewing experience may vary according to the type of content, format and source. Upscaling may not apply to PC connection and Game Mode.

Play Big, Win Big with 4K 144Hz

Motion Rate 200 & FreeSync Premium Pro*

With innovative 4K 144Hz feature on TV screen, Samsung OLED TV delivers peak performance,
creating consistently crisp visuals and blazing fast speeds.

A character is fighting a monster in a game called Lies of P at 4K 144Hz. The 2023 CES Innovation Awards logo is on display in the bottom. A character is fighting a monster in a game called Lies of P at 4K 144Hz. The 2023 CES Innovation Awards logo is on display in the bottom.
  • * Requires compatible gaming PC supporting 4K resolution, 144Hz motion rate and Variable Refresh Rate.
  • ** Picture quality will vary depending on quality and resolution of source content. 120fps is dependent on external source supporting HDMI 2.1.
  • * Viewing experience may vary according to types of content and graphics processing unit.
  • * Require output source capable of Freesync Premium Pro.

Absolute beauty found
in minimalism

Infinity One Design

Be amazed by the ultra slim Infinity One Design of your OLED TV that's expertly crafted at only 11.2mm thin to look stunning from any angle. Going clutter free is also easy with the Attachable Slim One Connect, which beautifies your space like never before.*

* One cable connects to the One Connect Box which integrates external device cables.

* Infinity One Design and Attachable Slim One Connect are available on S95C only. S90C features LaserSlim Design only.

Samsung's innovations all in Samsung OLED

  • * Solar Cell Remote, Smart Hub, Smart Things, Q-Symphony, Multi View, Object Tracking Sound+ (S95C only), EyeComfort Mode, Dolby Atmos and Real Depth Enhancer.
  • * For feature-specific details, please check the corresponding Product Detail Page.

Which Samsung OLED TV is right for you?

  • Screen Size

  • Resolution

  • HDR (High Dynamic Range) HDR stands for High Dynamic Range and refers to a technology that more accurately expresses visual detail in both very bright and very dark scenes.

  • Processor

  • Motion Motion is an element of picture quality that provides smooth images with minimal blur even in fast-pased game content.

  • Freesync Premium Pro Certified for the AMD FreeSync™ Premium Pro that allows smooth gaming and a true HDR experience.

  • Super Ultrawide GameView & Game Bar 21:9 and 32:9 screen ratios gives you the extra viewing to maximize the gaming experience and Game Bar lets you make settings real-time adjustments to win.

  • True Dolby Atmos® True Dolby Atmos goes beyond the ordinary listening experience and puts you inside the sound in a new spatial way. Combining with up-firing speakers, you can fully enjoy the immersive, cinematic sound of True Dolby Atmos.

  • Object Tracking Sound OTS stands for 'Object Tracking Sound', Samsung’s proprietary high-performance audio technology that enables users to hear sound directly from its object's relative location on the screen, even if the object is moving.

  • Q-Symphony Q-Symphony allows sound to be heard simultaneously from both TV speakers and soundbar, creating a more synergized surround sound experience.

  • Design

  • Attachable Slim One Connect Attachable Slim One Connect offers an easy and clean cable management solution by allowing all TV input devices to connect via a single cable. Additionally, it can be attached directly to the TV stand.

  • Smart Hub Optimise content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

  • SmartThings Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

  • 77/65/55
  • 3840 x 2160
  • Quantum HDR OLED+
  • Neural Quantum Processor 4K
  • Motion Rate 200 Gaming Motion (144Hz)
  • FreeSync Premium Pro
  • Yes
  • True Dolby Atmos
  • OTS+
  • Yes
  • Infinity One (11.2mm)
  • Yes
  • Yes (Tizen™)
  • Yes
  • 77/65/55
  • 3840 x 2160
  • Quantum HDR OLED
  • Neural Quantum Processor 4K
  • Motion Rate 200 Gaming Motion (144Hz)
  • FreeSync Premium
  • Yes
  • Dolby Atmos
  • OTS Lite
  • Yes
  • LaserSlim
  • -
  • Yes (Tizen™)
  • Yes

* Images are simulated and for illustration purposes only. For specific details of each model, please check the corresponding Product Detail Page.