Support For The Pharmaceutical Industry

The Pharmaceutical Industry is benefiting from an innovative mobile customer relations management (M-CRM) system that works through the Samsung GALAXY S, giving customers efficient, secure data at extremely competitive prices.

Overview

  • Country Tokyo, Japan
  • Industry Pharmaceuticals & Life Science
  • Customer Profile 5860 (As of 2011)

Solution

  • Technology NTT Docomo Smartphone Remote Control
    A solution which can limit use of devices in accordance with the policy of the company. Especially, it can prevent outflow of business data and security actions can be taken remotely
  • Device GALAXY S

Business Solution

  • • Changeover to a group system which can adequately cope with diverse consumer requirements
    • Implementation of a distribution system which aims at safe and stable supply of medicine
    • Establishment of a new distribution system in which real-time checking and inventory search are made possible by adopting a mobile CRM solution

Challenges

  • • Support for real-time inventory search under client/server environment by adopting smartphones in business and support departments
    • Company policy limiting the use of devices
    • Preventing leaks of business data due to outflow of devices
  • A major criteria for product selection was whether a security and stability solution for the smartphone which is one of the biggest considerations in adopting a mobile solution will be provided or not.

Technology

  • • NTT Docomo Smartphone Remote Control
    • GALAXY S
  • Samsung GALAXY S was the only supplier which met the deadline to upgrade the latest version of Android OS within the desired timeframe, and was the only model which provided a remote control service through close cooperation with NTT Docomo. It was a solution which could resolve any security concerns arising from the loss of smartphones, and offered functions such as initialisation of screen lock and remote execution of security actions.

Benefits

  • • Implementation of a new distribution system with the focus on stability and security as well as reducing costs
    • Long-term cost reduction by adopting the mobile solution, which can replace more than 80% of business conducted using existing notebook computers
    • Enhancement in customer satisfaction through real-time checking and inventory search
  • This was a successful case study in the m-CRM market of the Japanese drug manufacturing industry and will have an important influence on the introduction of m-CRM in the future. It was possible to implement a new distribution system with the focus on stability, security, and low costs. Important data could be protected in preparation for loss of smartphones, by adopting a solution through cooperation with a communications company and a security-related manufacturer.