LYNK SINC 3.0

Simplify hospitality display content management solution for an elevated guest experience

An embedded IP-based content management solution for premier hotels
Patrons of premier hotels and resorts expect first-class in-room entertainment on par with what they experience at home. With the popularity of social media, gaming and other Internet applications, premium hotels must take advantage of this trend to attract and delight patrons. Samsung LYNK™ SINC 3.0 addresses these trends by effectively managing hospitality TV content through an IP-based infrastructure. Using this innovative embedded solution, hotels can provide guests with a variety of information in a customized, intuitive display menu to promote their brand and impress guests with content tailored to their individual tastes and needs. And, all this can all be accomplished without additional set-top boxes (STBs) or maintenance costs.

Enhance the guest viewing experience while reducing TCO

Samsung LYNK SINC 3.0 enables communication between a hotel’s legacy system, such as a property management system (PMS), Samsung Smart Hub and in-room TV screens. LYNK SINC 3.0 eliminates the need for a separate STB, which simplifies system configuration and management, reduces energy consumption and removes guest room clutter of the STB, modem and cables. The only elements that are needed to run LYNK SINC 3.0 are the software, compatible Samsung displays, a LAN cable and the existing desktop server for software installation. LYNK SINC 3.0 enables centralized management of hundreds of hotel displays with controls such as guest grouping for differentiated content delivery, TV status monitoring and display management. The embedded solution also decreases the need for external labor and maintenance and, because all of the functions can be easily performed by hotel personnel without additional equipment, total cost of ownership (TCO) is reduced.

Easily create and present a unique hotel identity with a fully customizable UI

With Samsung LYNK SINC 3.0, hotels can provide guests with a variety of information in a uniquely tailored display menu. The fully customizable UI features a detailed grid-type layout that enables hotels to easily design unique home screens that promote branding and impress guests.
LYNK SINC 3.0 includes four different UI templates that make it easy and simple for property managers to adjust the types and lists of displayed menus, even without experience. Hotel managers can also fully customize the Hotel Smart TV Widgets installed on room displays with media files such as images, audio and video.

Tailor guest room content to a particular group or event

LYNK SINC 3.0 reduces complexity in TV content management by providing content based on room groups, along with TV and network management including:

•Ability to group guest rooms and display content according to patron and event data. Group management enables hoteliers to provide customized services, such as group-specific announcements to guests within each group. For example, a block of rooms used for a convention can be set to receive pop-up messages alerting guests of a meeting time and location. Properties can also choose to deliver specific content in some rooms, such as child-appropriate content in rooms with families. With this level of personalization, guests feel welcome and experience a greater level of convenience.

•Channel management with the ability to create and edit channel lists by genre, paid or free channels and room grade. LYNK SINC 3.0 creates and lists different channels by genre, paid versus free, or room grade. Customized channel listings can be deployed to individual rooms. For example, a child-friendly-only channel list can be created for a family. Channel list mapping is also available for assigning specific channels to designated channel numbers. In addition, a specific language can be provided for each group.

Effectively manage guest room TVs remotely for time- and cost-savings

IT managers can remotely control the TV in each room in one simple step with the LYNK SINC 3.0 solution, and confirm the check-in or checkout status in each room and the network status. Hotel staff can choose the desired TV or group of TVs and remotely program what time the TV will turn on or off, as well as adjust the volume, update firmware and even reboot. These capabilities provide an effective way for hotels to save time and effort, including labor and maintenance costs, because hotel personnel do not have to visit each hotel room every time a change is required.
IT managers can also create a welcome message that displays on the screen when a guest checks in.

Provide guests with a richer choice of TV content and applications

With LYNK SINC 3.0, properties can delight guests with the same interactive entertainment they experience with their personal devices on in-room displays. Samsung Smart Hub provides a gateway to a variety of web-based apps, opening a window to more than just conventional TV channels for guests. Using Smart Hub, guests can conveniently access social networking sites (SNS) through the hotel's IP network for enhanced TV content based on their individual needs. Smart Hub also enables guests to use Internet applications the same way they use them on other devices, providing an enjoyable "home-away-from-home" experience.

Enhance the guest experience with easy access to valuable, real-time information

With LYNK SINC 3.0, hotels can provide guests with a specialized experience built around their schedules or reasons for staying. Guests can easily access content, including hotel services, tourist information, weather reports, flight information and more with multiple-language support on their in-room TVs. For example, TVs in conventioneers’ rooms can display a custom UI and menu specific to the convention, including event locations, meeting alerts and entertainment options. In addition, local event and tourist information, available discounts, and more can be displayed for quick and easy guest access.

Samsung and LYNK are either trademarks or registered trademarks of Samsung Electronics Co., Ltd.

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