Back to Basics: Samsung Canada Solves Dinner (and Design) Dilemmas with Passion for Fresh Cooking Series

Sep 10, 2013

Top chefs help Canadians sharpen their kitchen skills using Samsung’s new Slide-in Flex Duo Range

Toronto – September 10, 2013 – Samsung Canada today announced that it is providing Canadians who are passionate about cooking with an exclusive opportunity to cook alongside Canada’s top chefs during its Passion for Fresh cooking series. Samsung Canada has teamed up with five prominent chefs in Calgary, Vancouver, Toronto, Montreal and Halifax to demonstrate essential cooking tips and techniques using Samsung’s new premium Slide-in Flex Duo Range, inspiring Canadians to improve their own skill set in the kitchen.

“Consumers are seeking home appliances that deliver style, as well as maximum capacity and efficiency to meet their ever-changing needs in the kitchen,” said Warner Doell, Vice President of Home Appliances Sales and Marketing for Samsung Canada. “Through Passion for Fresh, we’re able to extend Samsung’s enthusiasm for cooking and fresh ingredients to budding at-home chefs while providing an interactive and educational one-of-a-kind experience showcasing our latest Slide-in Flex Duo Range. Not only will Canadians learn basic tips and tricks from the country’s finest chefs, but they will discover flexible kitchen solutions to ensure everyday mealtime goes off without a hitch.”

About Passion for Fresh

Top Canadian chefs Connie DeSousa (CHARCUT Roast House), Ned Bell (YEW seafood + bar), Matt Dean Pettit (Rock Lobster Food Co.), Louis-François Marcotte and Renée Lavallée (Feisty Chef) will each lead a cooking demonstration in their respective city featuring the new Samsung Slide-in Flex Duo Range. Each chef will reveal simple cooking techniques using one fresh local ingredient cooked two ways, helping participants to expand their kitchen aptitude so they can feel confident when preparing meals at home. 

Passion for Fresh event details are as follows:

Date

City

Chef

Location

September 12

Calgary

Connie DeSousa

CHARCUT Roast House

October 2

Vancouver

Ned Bell

YEW seafood + bar

October 10

Toronto

Matt Dean Pettit

Rock Lobster Food Co.

October 31

Montreal

Louis-François Marcotte

Académie Culinaire

November 7

Halifax

Renée Lavallée

Two If By Sea Café


Canadian consumers can visit www.samsung.com/passionforfresh for more information and to enter to win a chance to be part of an exclusive cooking experience in their city. Twelve lucky Canadians will be chosen in each city to cook alongside a local chef in a private cooking experience. Chef recipes and video showcasing the unique experience will also be posted online.

Sears Canada is also hosting a national contest giving Canadians a chance to win the new Samsung Slide-in Flex Duo Range for their home. One winner will receive a private cooking experience in their home led by a talented chef in their city. Complete contest rules are posted on the www.sears.ca/passionforfreshcontest website. 

Introducing Samsung’s Slide-in Flex Duo Range

Samsung’s new premium Slide-in Flex Duo Range provides ultimate flexibility, exceptional performance and stylish design in the kitchen. 

Instant and effortless upgrade
Elegant, slide-in design appears customized with cabinetry and the quick clean glass ceramic cooktop, easy grip die-cast knobs and large tinted window add style to any kitchen, instantly enhancing the kitchen space without major renovation costs.

Expand menu offering (and guest list) with increased cooking capacity
The 5.8 cu ft. oven size and three oven racks accommodate large or multiple dishes, suitable for all size gatherings – big or small.

Showcase creativity in the kitchen with flexible cooking options
Conveniently prepare one or two dishes at different temperatures with no noticeable transfer of aroma using the Flex Duo Convection oven system. Use the five-top burner cooktop (plus burner bridge) to simultaneously cook with different size pots and pans at different temperatures.

Impress family and friends by delivering professional-like and precise results
Easily monitor cooking progress with built-in temperature probe and large window design while maintaining optimum cooking settings and minimizing heat release. Illuminated controls guide cooking experience and built-in warming drawer can store food at optimal temperatures until ready to be enjoyed.

Spend less time cleaning and more time entertaining with time-saving technology
SteamQuick is a fast, easy and energy-efficient way to keep your oven clean all the time, using just 10 ounces of tap water to steam clean the oven in 20 minutes (based on internal testing).

The Slide-in Flex Duo Range is now offered at Sears locations across the country. Great cooking is easier to achieve with the help of Sears, Canada’s destination for Samsung major appliances. Visit www.sears.ca for more information.

About Samsung Electronics Canada

Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected as one of Canada's Top 10 Marketers of the Year in 2012 by Marketing Magazine, upholds Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.

About Sears Canada

Sears Canada is a multi-channel retailer with a network that includes 181 corporate stores, 248 Hometown stores, over 1400 catalogue and online merchandise pick-up locations, 101 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada’s most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

For further information:

Chris Dionne
North Strategic (for Samsung Canada)
chris.dionne@northstrategic.com
416-500-3802

Janine Allen
Sears Canada
Janine.allen@sears.ca
416-941-4097