Samsung Electronics Introduces Advanced Smart TV User Experience

Jan 07, 2016

New Smart Hub Interface streamlines the user experience, making it faster and easier for consumers to access desired content and entertainment

Mississauga, ON - January 7, 2016 - Samsung Electronics Canada today unveiled a new Samsung Smart TV user experience with the refreshed ‘Smart Hub’ user interface and new Samsung Smart Control remote. These Smart TV enhancements provide consumers with easy access to all their favourite content, all in one place and with a single remote control.

“The world of TV is constantly evolving, with more choices and more connected devices than ever before, so we have made it easier for consumers to quickly access and view the content they want, when they want it from a single source and using a single control unit,” said Pat Bugos, Vice President, Consumer Electronics Sales and Marketing, Samsung Canada. “The Samsung 2016 Smart Hub and Smart Control Remote are innovations that make a difference in truly streamlining the TV user experience to provide convenient options and performance that consumers expect from today’s leading home entertainment technology.”

Smart Hub: All Of Your Entertainment, All In One Place

The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between linear content, OTT content as well as other connected devices, including videogame consoles or Blu-ray players. With the refreshed interface, consumers can search through popular titles to find what they want to watch or play. This eliminates the barrier between sources and devices connected to a TV, allowing consumers to access what they really want to watch more easily. Consumers can also customize their own Smart Hub interface by arranging their favorite content and entertainment selections right on their home screen.

Samsung Smart Control Remote: A Single Control For Your TV-Connected Devices

The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV, eliminating the need for multiple remote controls. For a TV with more than three external devices connected, on average, the Smart Control remote will consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote will immediately recognize set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as other connected devices. This provides consumers the one tool they need to control their entire home entertainment system.

Samsung Customer Experience Lab: In Search of What Users Really Want

Samsung’s new Smart TV with enhanced Smart Hub interface was developed in part by the Samsung Customer Experience lab in Silicon Valley, USA. “We wanted to offer consumers a new type of experience, integrating live TV with streaming services and other content sources,” said Chris Turkstra, Vice President of the Lab. “No longer will you need to keep track of several remotes to control individual devices. All you need is one Samsung Smart TV.”

For more information on this press release including photos and related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-electronics-introduces-advanced-smart-tv-user-experience.

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About Samsung Electronics Canada

Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2014, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 319000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com.

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For more information, please contact:
Rachel Wallace
North Strategic
rachel.wallace@northstrategic.com
416-316-7155