Samsung to Reveal Ground-breaking New Soundbar at CES 2016

Jan 07, 2016

Samsung’s next-generation audio products bring moving, immersive 3D sound to the home

Mississauga, ON - January 7, 2016 - Samsung Electronics Canada, one of the leaders in home entertainment, announced its new portfolio of audio products, including a ground-breaking new Soundbar featuring Dolby Atmos® technology, and enhancements to its Wireless Audio 360 audio series.

The new Samsung audio product roster is designed to deliver spectacular sound for a truly next-generation experience. CES 2016 attendees can hear Samsung’s new audio line-up for themselves, and see many more innovative home entertainment products at the Samsung Booth, #11906 located in Central Hall at CES.

“Samsung’s new 2016 audio portfolio is designed to provide the highest quality and most immersive in-home sound experience,” said Pat Bugos, Vice President, Consumer Electronics Sales and Marketing, Samsung Canada. “The new Soundbar with Dolby Atmos® technology delivers the ultimate in cinematic home entertainment, especially when paired with Samsung’s new SUHD TVs.”

Samsung & Dolby Atmos®: 3D Moving Audio, with Breathtaking Realism

Samsung’s new HW-K950 Soundbar is the company’s first to feature Dolby Atmos® technology, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound. At just 2.1” high, the HW-K950’s slim and sleek design uses three forward-facing and two upwards-facing speakers to produce a rich, full sound that is big enough to fill the room, yet detailed enough to deliver realistic, cinematic sounds, from an arrow shooting across the room to a hummingbird flying overhead. The Soundbar also connects wirelessly to the subwoofer and rear speaker units, for a practical and seamless solution in any living room. This also means that ceiling-fitted speakers are not required for moving, 3D audio.

“Dolby Atmos® has received overwhelming support from major studios and continues to expand into other form factors, including the new Samsung HW-K950 Soundbar, which allows more consumers to bring an unrivaled sound experience into their homes,” said Doug Darrow, Senior Vice President, Dolby Laboratories. “Consumers can experience sound that comes alive from all directions, including overhead, to fill their home theaters with astonishing clarity, power, detail and depth.”

New Enhancements to Samsung’s Award Winning Wireless Audio 360 Series

Building on its Wireless Audio 360 series, Samsung showcased a variety of new colours and patterns for the audios, designed to complement the décor of any room and bring audio content throughout the home. With proprietary Ring Radiator technology, the audio can be placed anywhere and still fill the room with vibrant, yet balanced sound.

Samsung also makes it easier than ever for customers to control their music simply and easily with the speakers’ touch-enabled, intuitive tap and swipe interface. Consumers have even greater control with new apps for the Gear S2 and Gear S smartwatches, and an improved Samsung Multi-room App for smartphones and tablets. The Wireless Audio 360 Series also offers new smart home functionality, including audible notifications and home cinema settings.

The R5 model of the Wireless Audio 360 series has also been recognized as an honouree in the CES 2016 Innovation Awards. Samsung will continue to build on its market leadership position and develop more state-of-the-art home audio products at the company’s Audio Innovation Lab in Valencia, California.

For more information on this press release including photos, videos, infographics and related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-to-reveal-groundbreaking-new-soundbar-at-ces-2016.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories.

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About Samsung Electronics Canada
Samsung Electronics Canada inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances and printers. Samsung is a leader in the Internet of Things space through, among others, our Smart Home initiatives. In 2014, Samsung was ranked one of the top 10 most influential brands in Canada, based on a study by Ipsos Reid. Committed to making a difference in communities across Canada, its Samsung Hope for Children corporate giving program supports children's education, sustainability and health-related issues. Globally, Samsung employs 319000 people across 84 countries with annual sales of $196 billion.

To discover more, please visit www.samsung.com.

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For more information, please contact:
Rachel Wallace
North Strategic
rachel.wallace@northstrategic.com
416-316-7155