Samsung Canada Congratulates GTA Schools for Green Efforts on World Environment Day

Jun 05, 2013

75 GTA schools collect almost 200000 pounds of electronic waste for recycling; $20000 in Samsung School grants awarded to three winning schools

(Mississauga / June 5, 2013) – Today, in celebration of World Environment Day and Canadian Environment Week, Samsung Canada announced the winning schools in the Passion for E-Recycling School Challenge, which aims to teach students about the importance of recycling electronic waste. For collecting the most e-waste, Burlington’s Canadian Martyrs Elementary School, Etobicoke’s St. Mark Catholic School and Mississauga’s Froebel Education Centre will share in $20000 in Samsung School technology grants.

This spring, more than 75 schools in the GTA took part in the challenge, collecting almost 200000 pounds (90718 kg) of e-waste for recycling. Together with Green Living Enterprises and Global Electric Electronics Processing (GEEP, Samsung’s global e-recycling partner), Samsung’s Hope for Children foundation has helped bring awareness to the issue of electronic waste and proper recycling. The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health, and environmental sustainability.

“At Samsung, we believe technology plays a crucial role within Canadian classrooms; as with the launch of our Samsung School solution in Canada, we're committed to bringing new technology to students,” said James Politeski, President, Samsung Canada. “As classrooms replace old technology, it is important that we educate Canadian students about e-waste recycling. We’re congratulating students today who have gone above and beyond in our annual challenge.”

A recent Samsung Canada survey revealed that many Canadians may not know what to do with their old electronics or e-waste; 1 in 3 respondents (35%) say their old electronics are just gathering dust stored in their homes, while 1 in 10 admit to throwing their e-waste into the garbage. Running from April 1st – May 15th, schools were invited to learn about e-recycling firsthand by rounding up old, unwanted electronics for safe recycling.

The final winners are:

  • Category 1 (250+ students) First Place, recipient of a $10000 Samsung School grant: Canadian Martyrs Catholic School (Burlington, ON), collecting an incredible total of 11538 pounds (5233 kg) of e-waste
  • Category 2 (101-250 students) First Place, recipient of a $5000 Samsung School grant: St. Mark Catholic School (Toronto, ON), collecting 6656 pounds (3019 kg) of e-waste
  • Category 3 (fewer than 100 students) First Place, recipient of a $5000 Samsung School grant: Froebel Education Centre (Mississauga, ON), collecting 6874 pounds (3117 kg) of e-waste

The grand total of 197554 pounds (88804 kg) of Ontario’s e-waste collected will be safely and responsibly recycled by GEEP, a program partner. Samsung Canada, Green Living Enterprises and GEEP would like to congratulate all schools and participating organizations for their role in the preservation of the environment.

Visit for more information on the Samsung Passion for E-Recycling Challenge.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected as one of Canada’s Top 10 Marketers of the Year in 2012 by Marketing Magazine, upholds Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

To discover more, please visit

About Samsung Hope for Children

Since our founding in 1969, Samsung Electronics Co., Ltd. has worked with passion and purpose to actively serve as a generous and ethical corporate citizen everywhere we operate. The Samsung Hope for Children program was launched globally to bring attention to the worldwide need for childhood education, health, and environmental sustainability. Samsung Hope for Children was launched in Canada and will continue with more initiatives across all three program pillars. It is one of the ways in which Samsung uses our innovation to create a better world.

Follow Samsung Canada @ or on twitter @SamsungCanada

For more information, please visit

About Green Living Enterprises / Green Living Show

Green Living Enterprises is Canada’s leading cause-marketing agency focused on social and environmental program development. Our team is led by award-winning industry experts in the fields of brand and program development; custom content; advertising, marketing and PR; and event management. Green Living Enterprises also includes and The Green Living Show, Canada’s largest green consumer show, dedicated to easy and workable solutions for leading a healthy and sustainable lifestyle. For more information, visit

About GEEP

GEEP is a leader in the Electronic Recycling Industry that specializes in Asset Management, Investment Recovery and responsible e-waste recycling. GEEP’s proprietary recycling equipment destroys e-waste and separates commodities (e.g. copper, palladium, gold, etc.) from plastics and steel. Recycling processes include all components of electric and electronic waste and adhere to all applicable governmental and environmental regulations. GEEP is certified to ISO 9001, 14001, R2 and various other standards and is an approved processor for Canada’s Provincial recycling programs.

For more information, or to request interviews, please contact:

Paul Cartwright
North Strategic (for Samsung Canada)
(647) 969-7285