Toronto, May 6, 2013 –Samsung Canada today announced that it is bringing the premium taste of fresh, crisp sparkling water right to Canadians’ kitchens with the launch of the Samsung 36” Four-Door Refrigerator featuring the industry’s first-ever automatic sparkling water dispenser. Powered by SodaStream, the recognized leader in personalized carbonation technology, the integrated system delivers cold, filtered sparkling water from the same mechanism on the refrigerator door that produces still water and ice.
”We believe that thirsty Canadianswill be as thrilled as we are about the Samsung Four-Door Refrigerator Featuring a Sparkling Water Dispenser - aremarkable innovation in convenience,” says Warner Doell, Vice President of Home Appliance Sales and Marketing for Samsung Canada. “Sparkling water at the touch of a button, at a customizable carbonation level, reflects ourcommitment to creating products that suit the growing needs of Canadians. This partnership with SodaStream is the perfect marriage of leading brands creating best in class technology.”
Canadians and Sparkling Water
According to a recent survey conducted by Vision Critical, 42% of Canadians surveyed prefer carbonated water to still water and 50% say that summer is their favourite season to enjoy sparkling water. With the summer quickly approaching, Samsung is thrilled to quench the thirst of Canadian sparkling water drinkersby launching the Samsung Four-Door Refrigerator with Automatic Sparkling Water.
For the 64% of respondents who prefer their sparkling water lightly carbonated, Samsung’s Four-Door Refrigerator with Automatic Sparkling Water provides three different levels of carbonation and SodaStream offers a variety of flavourings that consumers can add to their water once poured. 55% of Canadians are unaware that in-home carbonation products exist and 29% would drink more sparkling water with access to this technology. Luckily, Samsung’s constant innovation and anticipation of consumer needs makes this possible.
Other interesting survey results include:
- • 54% of respondents state that sparkling water improves their dining experience.
- • 51% of Canadians polled drink sparkling water with particular foods
- • 48% of respondents prefer to drink carbonated water with dinner
- • 1 in 4 (24%) respondents associate an automatic sparkling water dispenser with luxury
- • 1 in 4 (26%) Canadians would buy a refrigerator that dispensed both still and sparkling water
Samsung Four-Door Refrigerator with Automatic Sparkling Water Dispenser Features:
Customize your sparkling water experience with the following easy-to-use features:
- • Activatethe SodaStream co2 canister with just the touch of a button
- • Easily replace the SodaStream canister that is nestled just inside the refrigerator door
- • Enjoy three levels of carbonation in your sparkling water
- • Enjoy a range of SodaStream flavours to your sparkling water
This new Samsung Four-Door Refrigerator with Automatic Sparkling Water is revolutionizing the refrigeration category with best-in class features:
- • Keep produce, snacks or meat fresh, organized and accessible for your entire family with the flexible and unique FlexZone® four temperature, adjustable drawer at counter height
- • Food will stay fresher for longer with Samsung’s award winning Twin Cooling Plus® that uses two evaporators to independently control the temperatures of the refrigerator and freezer compartments
- • Illuminate all corners of your sophisticated fridge with eco-friendly, high efficiency LED lighting
- • Enjoy unbeatable technology, premium design and the elegant stainless finish of a striking and efficienthome appliance for the dynamic Canadian home
The Samsung Four-Door Refrigerator with Automatic Sparkling Water dispenser featuring Twin Cooling Plus® and the convenient FlexZone® drawer is available in stores nationwide. For more information on this and other products, please visit: www.samsung.com.
About the Poll
From April 9th to April 11th, 2013, an online survey was conducted among 3018 randomly selected Canadian adults who are Angus Reid Forum panelists. Out of the full base, 1044 respondents are carbonated water drinkers (i.e. those that drink it often or sometimes). The margin of error on the full base —which measures sampling variability—is +/- 1.6%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected as one of Canada’s Top 10 Marketers of the Year in 2012 by Marketing Magazine, upholds Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".
To discover more, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.
SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. Our brands are sold in over 55000 retail stores in 43 countries including home & electrical appliance stores, hypermarkets, supermarkets, department stores, convenience stores, DIY, specialty and "green" stores, water specialists & dealers, as well as online and in catalogs.
Our long standing and deep heritage dates back to 1903, when we introduced innovative solutions to the beverage market. We continue to grow as market leaders in both technological advancements and the quality of our products.
Every year SodaStream provides 600 million liters of carbonated beverage to millions of households, making it one of the largest beverage companies in the world.
SodaStream maintains strict quality assurance in design and production according to the highest international standards: ISO 9001:2008, TUV NORD & SVTI (EU, Switzerland), TPED and PED (EU), DOT (USA), TC (Canada) BRC & HACCP, and Green Label.
To learn more, please visit SodaStream on: www.sodastream.ca
Follow them on Facebook at www.facebook.com/SodaStreamCanada or on Twitter @SodaStream_ca