Samsung Canada laces up for ISU World Cup Short Track in Calgary

Oct 19, 2012

Samsung is proud to help Canada’s Olympic short track speed skating hopefuls in their pursuit for Sochi 2014

(Toronto / October 19, 2012) – Samsung Canada and the International Skating Union (ISU) are teaming up to celebrate the 2012-2013 World Cup Short Track events in Canada, kicking off with the season opening event at the Olympic Oval in Calgary (October 19-21, 2012).

“With so many passionate speed skating fans and athletes, Samsung is proud to sponsor the ISU World Cup Short Track event in Calgary,” said Andrew Barrett, VP Marketing for Samsung Canada. “Whether watching live or on your Samsung TV, smartphone, laptop or tablet, Samsung hopes to celebrate record-breaking moments this weekend in Calgary on the fastest ice in the world.”

As a Worldwide Olympic Partner, Samsung is proud to support the ISU World Cup Short Track. The Samsung ISU World Cup Short Track events are critical proving grounds for Canadian athletes as the 2014 Olympics in Sochi, Russia draw closer.

"On behalf of Speed Skating Canada and its national short track team, we welcome Samsung Canada's partnership with the ISU and the 2012-13 World Cup Short Track circuit," said Ian Moss, CEO with Speed Skating Canada. "This World Cup season, starting in Calgary this weekend, plays a key role in helping build our team towards the Sochi 2014 Olympics."

To share the excitement of the sport, Samsung Canada encourages fans to get even closer to the action. To purchase tickets to attend the Samsung ISU World Cup Short Track event in Calgary, please visit

About Samsung Electronics Canada Inc.
Samsung Electronics Canada markets a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung’s global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

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For media inquiries:
Nicole Grant
North Strategic (for Samsung Canada)