Samsung Electronics Redefines TV Experience with New Smart TV Powered by Tizen

Jan 07, 2015

Tizen operating system provides intuitive access to content, an integrated entertainment experience and more choices

Samsung Electronics Redefines TV Experience with New Smart TV Powered by Tizen

MISSISSAUGA, ON – January 7, 2014 – Samsung Electronics Co., Ltd., has announced that all of its Smart TVs in 2015 will come equipped with its new platform built around the Tizen operating system. Tizen, a standardized open-source platform, enables flexibility with even more content and devices, allowing developers to easily create compatible content, while connecting users to a world of limitless entertainment possibilities.

“Building our Smart Platform around Tizen is a significant step towards creating a much smarter and more integrated system,” said John Srebrnjak, Director of Product Marketing & Sales Operations, Consumer Electronics, Samsung Canada. “Tizen not only enhances the entertainment experience for our Canadian customers today, but it offers great potential for the future in home entertainment.”

Simple and Easy Intuitive Access
The redesigned Smart Hub is displayed on one screen enabling easy navigation and quick access. The new Smart Hub features easy access to content, with the first screen displaying your most recent content and tailored content recommendations for even more entertainment options. It also has optimized four-direction control that is both playful and responsive.

Another important update to the system is how easily the TV now syncs with other devices. Using Wi-Fi Direct, content is seamlessly shared from a mobile device to a TV and vice-versa with just one click. With Bluetooth Low Energy (BLE), Samsung’s Smart TV software automatically searches for Samsung mobile devices nearby and connects to them. This easy convergence has exciting potential—users can enjoy a multi-screen experience with access to entertainment across multiple compatible devices. Users can also watch live broadcasts or TV on their mobile devices, anywhere on their home network, even when their TV is powered off.

Integrated, Seamless Entertainment Experience
The way society consumes entertainment in 2015 has evolved and now includes multiple devices and endless content from a variety of sources. Recognizing this shift, Samsung’s new platform was designed to deliver an integrated entertainment experience that is at once streamlined and powerful. Key contents partnerships include:

  • The PlayStation Now cloud-streaming game service available in North America offers PlayStation gaming on Samsung Smart TVs with no PlayStation console needed. With PlayStation Now on Samsung Smart TVs, users can play hundreds of PlayStation®3 games simply by pairing their TVs with DUALSHOCK 4 controllers.
  • The popular dance game Just Dance Now, in partnership with Ubisoft, is available globally on Samsung Smart TVs. Users will be able to play and dance in front of their TVs using the Samsung Smart Remote and Samsung mobile devices. The game supports multiple players, so even more friends and family can join in the fun.
  • Bingo HOME: Race to Earth is a gaming title for the new DreamWorks Animation movie HOME and features progressive bingo that includes casual, shared gaming on the TV and smart devices already found in the home. The technology is a new innovative eco-system pioneered by Samsung and Yahoo for multi-screen interaction in the living room.

More Choices Now
Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, and allows easy collaboration with diverse partners for ultimate flexibility and unparalleled access.

Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control centre of any Samsung Smart Home. Samsung’s new Smart TV with Tizen redefines the entertainment experience.


About Samsung Electronics Canada Inc.
Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #7 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine’s 2013 Brands of the Year and Marketing Magazine’s 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286000 people across 80 countries with annual sales of US$216.7 billion.
To discover more, please visit www.samsung.com.
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada
For more information, please contact:

Emily Getz
North Strategic for Samsung Canada
emily.getz@northstrategic.com
647-466-2602