Samsung Launches New Laundry Innovation in Canada with FlexSystem™

Jul 28. 2017

Versatile laundry solution allows you to break the rules of laundry, so you can wash and dry anything together and wear anything together, anytime.


Mississauga, ON – July 28, 2017 – Samsung Electronics Canada is ushering in a new era of laundry innovation with FlexSystem™, an intuitive laundry solution with advanced flexibility for today’s busy lifestyle. Now available at select retailers across Canada, Samsung FlexSystem provides unprecedented flexibility for Canadians to wash and dry two loads that would normally not go together, such as darks and lights.

Samsung FlexSystem features two innovative machines, FlexWash and FlexDry, which are each equipped with a front-load compartment for normal or bulky loads as well as a top-load compartment for running smaller loads, such as delicates, at the same time.

“Laundry can be an all too familiar chore for Canadians, and with a busy lifestyle, it can be challenging to consistently care for the clothes you love to wear,” said Warner Doell, Senior Vice President, Sales and Marketing, Digital Appliances, Samsung Canada. “With Samsung FlexSystem, we’re providing a new level of flexibility for Canadians to customize how they do laundry, no matter if they’re doing large or small loads, darks or lights, and even delicates or regulars."

From laundering athletic wear to sweaters, Samsung has provided new ways for Canadians to approach the laundry process in their homes. To celebrate the launch of FlexSystem in Canada, Samsung has enlisted the support of Canadian lifestyle expert, Shoana Jensen, to advise on the latest tips and tricks in laundry care.

“As someone who is constantly on the go, flexibility in my day-to-day life is always welcomed,” said Shoana Jensen, lifestyle expert. “Whether it’s a client meeting in the morning or an industry event in the evening, Samsung FlexSystem is the ultimate laundry solution for accommodating a busy schedule with the ability to wear what I want, when I want.” Among Jensen’s key takeaways for laundry care include dividing loads of laundry according to fabric type and colour, as well as carefully reading clothing tags, which often advise on how to care for a particular item.

According to a recent survey commissioned by Samsung Canada1, Canadians are invested in laundry care with three out of four willing to take the extra step to ensure clothing is cared for correctly. Top detailed findings from the survey include:

  • • More Canadians (74 per cent) are willing to take extra steps to do their laundry by the correct fabric care instructions, with only one quarter (26 per cent) less likely to go the extra mile when caring for their clothes.
  • • However, six out of 10 Canadians are willing to cut corners when it comes to separating clothing in the correct colour/cycle pile. With SuperSpeed technology featured in Samsung FlexWash, Canadians can now take more time to divide their clothing beforehand as washing time is reduced by up to 50 per cent2, without sacrificing cleaning.
  • • Almost two-thirds of Canadians (63 per cent) surveyed take three and a half hours or less to complete two loads of laundry (from sorting, washing and drying).

Based on insight from the survey, Samsung FlexSystem is an intuitive solution for Canadians looking to practice an efficient and effective way to sort on the fly and tackle the laundry process. The ability to operate all four compartments separately and simultaneously addresses strong consumer demand for an approach that values laundry care with greater flexibility. Samsung FlexSystem Wi-Fi connectivity also makes laundry feel less of a chore, allowing Canadians to monitor cycle times, receive alerts when the cycle is complete and schedule cycles with their smartphone3.

The Samsung FlexWash lower washer features 5.8 cu. ft. capacity – among the largest in its class4 – to handle the bulkiest of loads, saving you time. The additional top-load compartment provides another 1.1 cu ft., which is ideal for separate loads like light clothing or athletic wear, to ensure your different types of clothes get the best possible care. Samsung FlexDry can easily handle large loads and a few delicate items at the same time. The bottom compartment features 7.5 cu. ft., enough to handle larger laundry loads.

The Samsung FlexSystem washer and dryer laundry pair is now available at select retailers across Canada for $4699 Canadian MSRP.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada inspires Canadians to reach their full potential through a transformative ecosystem of products and services that deliver innovation and distinct design to every aspect of their connected lives. The company is redefining the worlds of TVs, smartphones, virtual reality and wearable devices, tablets and digital appliances. Dedicated to helping make a difference in the lives of Canadians, Samsung's award-winning Hope for Children corporate giving initiatives supports public education, sustainability and health-related issues in communities across the country. To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada, or Instagram @samsungcanada or Twitter @SamsungCanada.

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For more information, please contact:

Christa Connell
North Strategic (for Samsung Canada)
christa.connell@northstrategic.com
647-293-3515

1From July 7th to July 9th, 2017, an online survey was conducted among 1521 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

2A normal one-hour wash can now be completed in 30 minutes compared to a Samsung WF511 washer without SuperSpeed.

3The Samsung Smart Home app supports Android OS 4.0 (ICS) or later which is optimized for Samsung smartphones (Galaxy S and Galaxy Note series). This app also supports iOS 7 or later models. Smart Home App available in App Store and Play Store.

4Among the largest capacity washing machines in their class based on manufacturers’ published specs of front load washers with a width of 27 inches.

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