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New Top-Load Washer from Samsung Delivers Big Performance and Premium Design at 2013 International Consumer Electronics Show

on Jan 07, 2013

Samsung Canada’s home appliance brand delivers the ability to wash up to 36 towels in a single load with superior wash performance

New Top-Load Washer from Samsung Delivers Big Performance and Premium Design at 2013 International Consumer Electronics Show
MISSISSAUGA, ON – January 7, 2013– Samsung Electronics Co., Ltd. announced today the WA50F, a high-efficiency top-load washer that combines the industry’s largest capacity with superior wash performance and premium design. The Samsung WA50F will be on display at the 2013 International Consumer Electronics Show (CES) from January 8-11, 2013.

The new Samsung WA50F high-efficiency top-load washer offers an industry-leading 5.7 cu. ft. capacity, giving consumers the ability to wash up to 36 towels in a single load. The WA50F features AquaJet™ cleaning technology which uses water jets in a waterfall motion to thoroughly penetrate dirty clothes and gently wash and rinse even the biggest loads of laundry. This means that consumers aren’t compromising wash performance for larger capacity. The WA50F delivers both.

“More and more Canadians are choosing the Samsung home appliance brand because we are delivering the technologies and smart features that allow consumers to pursue their passions,” said Warner Doell, V.P. Sales & Marketing, Digital Appliances Business, Samsung Canada. “When it comes to laundry, consumers want to wash more without sacrificing performance and Samsung answers that need with the beautiful and efficient WA50F.”

In addition to its large capacity and high performance, the WA50F is beautiful. It brings unrivalled style and elegance to the laundry room with premium details like chrome accents, a curved glass lid, and touch buttons. It is also includes Samsung’s innovative Smart Care technology, which gives consumers the added benefit of performing a quick diagnosis and access to troubleshooting options through their smartphone.

The Samsung WA50F high-efficiency top-load washer, along with the matching DV50F dryer, will be available in Spring 2013.

Consumers are invited to follow the Samsung Canada adventure at CES via video, photos and social updates at facebook.com/SamsungCanada or via the Canadian microsite at Samsung.com/ces2013. Canadian design expert Janette Ewen (@Janette_Ewen) will host a video series showcasing the best in design and lifestyle news from behind-the-scenes on the show floor.

About Samsung Electronics Canada
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products for consumers and businesses. The Canadian arm upholds Samsung's global mission to provide users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.

For more information, please contact:

Paul Cartwright
North Strategic for Samsung Canada
paul.cartwright@northstrategic.com
647-969-7285