Samsung Canada Redefines the Kitchen Experience with Revolutionary Refrigeratorson Jun 07, 2013
Distinctive design, best in class food preservation and flexibility, Samsung Canada enhances the kitchen with the launch of its latest ‘ultra premium’ refrigerator line-up
Toronto, June 7, 2013 – Samsung Canada last night announced that it is providing Canadians with a new line of refrigerators offering best in-class features that deliver style and sophistication to the kitchen. Debuting in Toronto at Momofuku on June 6, 2013, Samsung's new T9000 Refrigerator (RF32FMQDBSR) and True Built-In Refrigerator (RS27FDBTNSR) represent the next stage in refrigeration design – taking style and innovation to a more premium level. With an exclusive dinner created by Chef David Chang at Daisho, the event also showcases the recently launched Samsung Four-Door Refrigerator with Automatic Sparkling Water Powered by SodaStream (RF31FMESBSR).
"Samsung Canada's next evolution of refrigerators will enhance kitchens across Canada," says Warner Doell, Vice President of Home Appliance Sales and Marketing for Samsung Canada. "Canadians want beautiful appliances that offer flexibility, organization and keep food fresh - Samsung delivers this by providing refrigerators that redefine the experience in the kitchen."
Samsung's new T9000 Refrigerator boasts organization and flexibility in a mega capacity fridge while Samsung's True Built-In Refrigerator blends seamlessly into your kitchen line – offering the perfect fit. Additionally, Samsung's Four-Door Refrigerator with Automatic Sparkling Water Powered by SodaStream brings the premium taste of sparkling water right to the kitchen with the industry's first-ever automatic sparkling water dispenser. These three new appliances will appeal to a multitude of Canadian family needs and styles.
Samsung T9000 Refrigerator (RF32FMQDBSR)
Perfect for busy families, Samsung's new T9000 Refrigerator is the epitome of flexibility and style featuring a lower right compartment that can be used as a fridge or freezer as desired. This compartment is complemented by a dedicated freezer on the left side in this unique and versatile design. Imagine the possibilities of using the lower right side compartment as a kid zone, as a prep zone for a special meal, as a centralized storage area for a family member with dietary restrictions, or to replace a separate beverage refrigerator.
In addition, with the T9000's 32 cu.ft capacity and up to 25.5 cu. ft. of fresh food storage, you don't have to worry about available fridge space when purchasing groceries. This fridge also features revolutionary triple cooling technology that perfectly cools the large space without difficulty. With the triple cooling technology and two compressors, consumers can keep more food fresher longer.
Samsung's T9000 Refrigerator is available at select retailers for (MRP) $4599.99.
Samsung True Built-In Refrigerator (RS27FDBTNSR/AC)
Your kitchen will be the talk of the town with Samsung's new True Built-In Refrigerator. As part of the sleek and sexy True Built-In line, this refrigerator is the perfect fit for a state of the art kitchen. This beautiful appliance maintains a highly organized, sophisticated air with specially designed hinges to ensure that doors open without harming your furniture.
This inspiring refrigerator uses the 3rd Generation Digital Inverter Compressor™ to provide the highest energy efficiency in the world. This reduces energy consumption through temperature, humidity and usage pattern adjustment. The refrigerator's Smart Eco® system uses 11 smart sensors that continually regulate the compressor, minimizing energy consumption. Optimal humidity and air transfer avoidance ensures that food stays fresher longer, and the refrigerator's twin cooling system uses two independent fans and evaporators for each compartment ensuring flexibility and optimal humidity.
Additionally, a sleek 8" LCD full touch screen monitor allows consumers to select temperature control and ice type while using connected apps to manage groceries, search recipes and enjoy family photos – a perfect complement for the hub of the home.
Samsung's True Built-In Refrigerator retails at (MRP) $7999.99 and will be available in Canada this July.
Samsung Four-Door Refrigerator with Automatic Sparkling Water Powered by SodaStream (RF31FMESBSR)
With the new Samsung Four-Door Refrigerator with Automatic Sparkling Water Powered by SodaStream, getting the crisp delicious taste of sparkling water is as easy as pushing a button.
According to a recent survey conducted by Samsung on the Angus Reid Forum, 42% of Canadians surveyed prefer carbonated water to still water, and for the 64% of respondents who prefer their sparkling water lightly carbonated, Samsung's Four-Door Refrigerator with Automatic Sparkling Water provides three different levels of carbonation.
Using the same control panel you would use to select between still water or ice, families can select up to three levels of carbonation for their sparkling water, perfect to quench any thirst. The sparkling water dispenser uses a standard SodaStream 60L CO2 cylinder which rests in a small, concealed area inside the left refrigerator door, making it easy to refresh when empty.
In addition, the survey also found 55% of Canadians are unaware that in-home carbonation products exist, and that 29% would drink more sparkling water with access to this technology. Luckily for this growing demand, Samsung's constant innovation and anticipation of consumer needs is making this possible.
The refrigerator also boasts convenient storage features like the kid-friendly counter-height FlexZone™ drawer with four temperature settings, and the proprietary Twin Cooling Plus™ technology that keeps food fresher longer. This model also includes high efficiency LED lighting to illuminate virtually every corner and the Ice Master® ice maker which produces up to 10 lbs. of ice per day.
Samsung's Four-Door Refrigerator with Automatic Sparkling Water Powered by SodaStream is available at select retailers for (MRP) $3799.
About the Poll
From April 9th to April 11th, 2013, an online survey was conducted among 3018 randomly selected Canadian adults who are Angus Reid Forum panelists. Out of the full base, 1044 respondents are carbonated water drinkers (i.e. those that drink it often or sometimes). The margin of error on the full base —which measures sampling variability—is +/- 1.6%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected as one of Canada's Top 10 Marketers of the Year in 2012 by Marketing Magazine, upholds Samsung's global mission to open new possibilities for people everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".
To discover more, please visit www.samsung.com
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.
SodaStream is the world's largest manufacturer, distributor and marketer of Home Carbonation Systems. Our brands are sold in over 55000 retail stores in 43 countries including home & electrical appliance stores, hypermarkets, supermarkets, department stores, convenience stores, DIY, specialty and "green" stores, water specialists & dealers, as well as online and in catalogs.
Our long standing and deep heritage dates back to 1903, when we introduced innovative solutions to the beverage market. We continue to grow as market leaders in both technological advancements and the quality of our products.
Every year SodaStream provides 600 million liters of carbonated beverage to millions of households, making it one of the largest beverage companies in the world.
SodaStream maintains strict quality assurance in design and production according to the highest international standards: ISO 9001:2008, TUV NORD & SVTI (EU, Switzerland), TPED and PED (EU), DOT (USA), TC (Canada) BRC & HACCP, and Green Label.
To learn more, please visit SodaStream on: www.sodastream.ca
Follow them on Facebook at www.facebook.com/SodaStreamCanada or on Twitter @SodaStream_ca
For further information:
North Strategic (for Samsung Canada)
SSPR (for SodaStream Canada)