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Samsung Launches the NX30 Camera alongside First Premium “S” Lens

on Jan 03, 2014

Capture and share high quality imagery in an instant with advanced features, improved flexibility and fast connectivity

Samsung Launches the NX30 Camera alongside First Premium “S” Lens

MISSISSAUGA, ON – January 3, 2014 – Samsung Electronics Co., Ltd has announced the professionally-inspired compact system camera NX30, featuring high quality images and with faster than ever performance. Samsung also expanded its line of NX lenses with the introduction of its first “S” Series premium lens. "The NX30 continues the evolution of our award-winning NX series of cameras, bringing with it new and improved features such as a better imaging processor and our advanced SMART CAMERA offering.” said Paul Brannen, Senior VP, Enterprise and Mobile Solutions, Samsung Canada. "The NX30 provides photographers with a seamless ability to capture moments and share them immediately, delivering exceptionally beautiful photographs while creating an unmatched photo-sharing experience.”


Image Quality at the Core
High quality images with rich color are assured with the advanced 20.3 MP APS-C CMOS Sensor. Delivering shots which are bursting with sharp detail and intense colors, the large sensor is ideal for creating rich images with dramatic foreground and background blur, providing professional quality imaging that ignites the visual senses. Featuring the Samsung NX AF System II that boasts fast and accurate auto focusing, this new model ensures all moments, including fast-moving scenes and subjects, that make up the beauty of everyday life will never be missed.


Capturing short-lived, fast-paced moments in perfect clarity is achievable with the NX30's exceptionally fast 1/8000 sec Shutter Speed and the 9 frame per seconds (FPS) Continuous Shooting function. These features help to further break down the action and capture movement beyond what the eye can see so that each split second can be appreciated.


Featuring a unique, Tiltable Electronic Viewfinder (XGA, 2359 K-dot resolution), the NX30 makes it easier than ever to discover a new perspective. Whether crowds are obstructing the shot or a more creative angle is desired, the 80 degree tilt means that different viewpoints are simple to achieve. With the ability to move from side to side up to 180 degrees, and upward and downward up to 270 degrees, the NX30's 76.7 mm (3.0-inch) Super AMOLED Swivel and Touch Display offers flexible angles which are especially useful for self-shooting, whether for stills or video capture.


Smart Connectivity, Tag & Go
Building on the successes of Samsung's market leading SMART CAMERA technology, the NX30's NFC and Wi-Fi capabilities offer the next-generation of connectivity, making it is easier than ever to take advantage of a host of intuitive sharing features. The ‘Tag & Go’ function lets users tap and share memories instantly and easily, pairing the NX30 with NFC enabled smartphones and tablets.


The Photo Beam feature allows the transfer an image or video to a smartphone or tablet by simply touching the two devices together with no other configuration needed. MobileLink lets users select multiple images to send to four distinct smart devices at one time - everyone can treasure photos, without the need to take repetitive shots on each individual device. AutoShare automatically sends every photo you take instantly to your smartphone or tablet and the Remote Viewfinder Pro function enables several control of the NX30 from a smartphone, allowing the user to zoom and snap shots remotely yet still have full visibility of the scene, opening up new photographic possibilities. Manual settings can still be accessed, including shutter speed and aperture, so that photographers can retain camera control yet have another option as to how they want to frame their shot.


Dropbox, the popular web storage service is pre-loaded on the NX30 in selected regions – making it the first camera-specific device to offer direct-to-Dropbox uploading. Additionally, users of the NX30, in select regions, can upload directly to Flickr, the full resolution photo sharing site – another first in a camera-specific device. Using the advanced connected features of the NX30, images can be uploaded automatically so that snap happy photographers will not need to be concerned with filling up their


Experience Life from all Angles
The NX30 includes the sophisticated next-generation DRIMeIV Image Processor and a powerful DSP imaging engine that brings an unmatched shooting experience and Full HD 1080/60p movie capabilities. The high light sensitivity of the NX30, with a range from ISO100-25600, produces stunning images even in low light conditions and with OIS Duo technology, steady shots for better movie recording are guaranteed, even while on the move. The innovative technology provided by the DRIMeIV Image Processor also enables the 3D capture of scenes and subjects via the Samsung 45 mm F1.8 2D / 3D lens, letting memories live on through lifelike 3D images and videos displayed on compatible 3D devices. The introduction of OLED Colour to the NX30 records the ultimate contrast and real colors, to make it possible for you capture landscapes that are rich and portraits with natural tones.


Advanced video features make the NX30 the ideal solution for movie makers searching for a compact yet high performing camera. In addition to Full HD Video Stereo Recording, the NX30 supports a standard 3.5 mm microphone input for high quality audio capture while shooting movies. The Audio Level Meter appears on the display so you can continuously monitor the input level status while recording. In addition, the input level can be manually adjusted to ensure optimal audio quality. Moreover the NX30 is also perfect for advanced video enthusiasts because of its HDMI live streaming with Full HD 30p output that makes it easy to connect with a large screen, recorder, and other HDMI devices.


Intuitive design is a central feature of the NX30. Two dedicated Custom Modes can be accessed on the mode dial, so that preferred camera settings can be retrieved quickly, while ten additional custom sets can be stored on the camera. The separate drive dial also provides instant access to a selection of popular modes, including continuous shooting, bracketing and self timer. It is therefore fast and simple to select the ideal settings for a shot, meaning that there is no delay in capturing the perfect image.


Through Samsung's innovative i-Function system, advanced camera settings such as shutter speed and aperture can be accessed with the touch of one button. For more experienced photographers, i-Function Plus lets users are able to reprogram existing buttons with their preferred and frequently used settings.


The new powerful TTL external flash with a Guide Number of 58 makes it simple to capture perfect shots, allowing light to travel further and wider. The high speed flash sync mode allows for flash with shutter speeds faster than 1/200th of a second, ideal for brightly lit scenes with selective depth of field. Additionally this new flash supports wireless strobe sync, bringing an added dimension to images with light that looks natural.


Premium and Professional Quality in any Situation : 16 - 50 mm F2 - 2.8 S ED OIS Lens
The new Samsung 16 - 50 mm F2 - 2.8 S ED OIS lens allows photographers of all skill levels to achieve professional image quality through a myriad of new and advanced features. It is the first Premium “S” Series lens which signifies end-users will be given no less than superior optical-technology to meet their photography needs. Its versatile standard zoom angle of view allows for flexibility to take photos at frequently desired angles and vantage points, without limitations on what is captured. The 16 - 50 mm has an extremely bright aperture (F2.0 at 16 mm; F2.8 at 50 mm) making it the brightest 3X zoom, among equivalent class lenses, adding-value to the overall picture-taking experience and imaging results. Splash and dust proof, this lens is designed to deliver quality results even in extreme, harsh conditions.


This lens features an Ultra-Precise Stepping Motor (UPSM), improved from the conventional Stepping Motor (SM), it’s more precise in its ability to control and focus on subjects. Coupled with its optical image stabilizer and combination of three aspherical (ASP) lenses, two extra-low dispersion (ED) lenses, and two eXreme High Refractive (XHR) lenses the 16 - 50 mm F2 - 2.8 S ED OIS has the ability to take a steady shot and produce an exceptional photo with ultimate clarity and detail. The combination of these advanced elements work together to enhance the results from the lens. The ASP lenses reduce and nearly eliminate spherical aberration, whereas the ED elements reduce chromatic aberration and the XHR allows for a more compact and light lens.


Excellent Imagery Everyday: 16 - 50 mm F3.5 - 3.6 Power Zoom ED OIS lens
The new 16 - 50 mm F3.5 - 5.6 Power Zoom ED OIS lens was designed for everyday use as well as for photographers who often travel and desire quality and compactness. It is lightweight, weighing only 111 g with a compact 31 mm frame with a modern and simple design. It is available in two colors (Black and White). With an outstanding wide angle optical performance, the 16 - 50 mm F3.5 - 5.6 Power Zoom ED OIS lens includes Silent Auto Focusing and a low zooming noise, excellent for capturing video which is clear but undisturbed by the noise of the mechanism.


A vital feature of the new lens is its quick control made possible through an Electro zoom with a seesaw type button. This unique feature allows photographers to simply click to zoom and take a photo from any view or angle, similar to a compact camera experience. The smooth zooming operation, applied from the high-end camcorder not only creates superb pictures, but enables high-quality videos. The intuitive operating mechanism, i-Function and UPSM help to take more precise pictures, while the Optical Image Stabilization reduces the blur associated with camera movement adding to the appeal of this lens.


Consumers are invited to follow @SamsungCanada on Twitter for the latest CES adventures via video, photos and social updates. EP Daily Host Marissa Roberto (@MarissaRoberto) will host a video series full of exclusive, behind-the-scenes content from the show floor during CES 2014.


Note to Editors
NX30 Product Specifications

Attribute Value
Image Sensor 20.3 effective megapixel APS-C CMOS sensor
Display 76.7 mm (3.0 - inch) Super AMOLED Swivel and Touch Display
FVGA (720 x 480) 1037 k dots
View finder Tiltable EVF w/Eye Contact Sensor, (tilting upward by 80 degrees)
XGA (1024 x 768) 2359 dots
IOS Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
Image JPEG (3 : 2): 20.0 M (5472 x 3648), 10.1 M (3888 x 2592), 5.9 M (2976 x 1984), 2.0 M (1728 x 1152), 5.0 M (2736 x 1824): Burst mode only
JPEG (16 : 9): 16.9 M (5472 x 3080), 7.8 M (3712 x 2088), 4.9 M (2944 x 1656), 2.1 M (1920 x 1080)
JPEG (1 : 1): 13.3 M (3648 x 3648), 7.0 M (2640 x 2640), 4.0 M (2000 x 2000), 1.1 M (1024 x 1024)
RAW: 20.0 M (5472 x 3648)
* 3D Image Size: MPO, JPEG (16 : 9) 4.1 M (2688 x 1512), (16 : 9) 2.1 M (1920 x 1080)
Video MP4 (Video: MPEG4, AVC / H.264, Audio: AAC)
1920 x 1080, 1920 x 810, 1280 x 720 , 640 x 480, 320 x 240 (for Sharing)
Video Output NTS, PAL, HDMI 1.4a
Value-added Features Tag & Go (NFC / Wi-Fi): Photo Beam, AutoShare, Remote View Finder Pro, Mobile Link
SMART Mode: Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face, Multi-Exposure, Smart Jump Shot
3D still image & video capturing
i-Function in Lens Priority Mode: i-Depth, i-Zoom (x1.2, 1.4, 1.7, 2.0), i-Contrast
Built-in Flash (Guide Number 11 at IOS100)
Wi-Fi Connectivity IEEE 802.11b/g/n support Dual Channel (SMART Camera 3.0)
• AutoShare
• SNS & Cloud (Dropbox, Flickr, Facebook, Picasa, YouTube)
• Email
• Auto Backup
Remote Viewfinder Pro
• MobileLink
• Samsung Link
• Group Share
• Direct Beam
• HomeSync (Available in selected regions)
• Baby Monitor

Note - The availability of each service may differ by country.
NFC Advanced Passive NFC (Wired NFC)
Bundle PC software iLauncher, Adobe® Photoshop® Lightroom® 5
Storage SD, SDHC, SDXC, UHS-1
Battery BP1410 (1410 mAh)
Dimension (W x H x D) 127 x 95.5 x 41.7 mm (excluding the projection part)
Weight 375 g (without battery)

Samsung 16 - 50 mm F2 - 2.8 S ED OIS Specifications

Attribute Value
Focal Length 16 - 50 mm (equivalent to 24.6 - 77 mm in 35 mm format)
Elements in Groups 18 elements in 12 groups (3 Aspherical lens, 2 Extra-low Dispersion lens, 2 Xtreme High Refractive Lens)
Angle of View 82.6°- 31.4°
Aperture F2 - 2.8 (Min. F22), (Number of Blades: 9 , Circular Aperture Diaphragm)
Optical Image Stabilizer Yes
Minimum Focus Distance 0.3 m
Maximum Magnification Approx.0.19X
i Scene Beauty, Portrait, Children, Backlight, Landscope, Sunset ,Dawn, Beach & Snow, Night
Value-added Feature UPSM, Splash Dust Proof
Lens Hood Yes
Filter Size 72 mm
Mount Type NX Mount
Dimension (D x L) 81 x 96.5 mm
Weight 622 g

Samsung 16 - 50 mm F3.5 - 5.6 Power Zoom ED OIS Specifications

Attribute Value
Focal Length 16 - 50 mm (equivalent to 24.6 - 77 mm in 35 mm format)
Elements in Groups 9 elements in 8 groups (4 Aspherical lens, 1 Extra-low Dispersion lens)
Angle of View 82.6°- 31.4°
Aperture F3.5 - 5.6 (Min. F22), (Number of Blades: 7, Circular Aperture Diaphragm)
Optical Image Stabilizer Yes
Minimum Focus Distance 0.24 m (Wide), 0.28 m (Tele)
Maximum Magnification Approx.0.24X
i Scene Beauty, Portrait, Children, Backlight, Landscope, Sunset,Dawn ,Beach & Snow, Night
Value-added Feature UPSM (Focus), DC (Zoom)
Lens Hood No
Filter Size 43 mm
Mount Type NX Mount
Dimension (D x L) 64.8 x 31 mm
Weight 111 g

Samsung ED-SEF580A Flash light Specifications

Attribute Value
Number 58 (ISO100, 10 5mm)
Flash coverage 24 - 105 mm
Power Ratio 1/1, 1/2, 1/4, 1/8, 1/16,
1/32, 1/64, 1/128, 1/256
Power Source AA*4 (Alkaline, Ni-MH, Oxyride, Lithium (FR6)
Recycling Time (New battery) Alkaline max 5.5 s, Ni-MH max 5.0 s (2500 mAh)
A number of flashes Alkaline min 150 fls, Ni-MH min 220 fls (2500 mAh)
Flash duration (Automatic) Max 1/125, min 1/33000
Flash duration (Manual) Max 1/125, min 1/33000
Lamp Light Voltage Blinking 285 V, Lights 330 V
Bounce UP 0, 45, 60, 75, 90°
CC 0, 60, 90, 120°
CCW 0, 60, 90, 120, 150, 180
Exposure control system A-TTL, Manual
OS Android
Colour Temperature 5600 ± 500 K
AF Assist Beam O (1.0 m ~ 10.0 m) (TBD)
Auto Power Zoom 24, 28, 35, 50, 70, 85, 105 mm
Manual Zoom 24, 28, 35, 50, 70, 85, 105 mm
Camera Mount Samsung Original
Flash Covering Angle 24 mm (R/L 78°,U/D 60°),
105 mm (R/L 27°,U/D 20°)
High-Speed ??Sync Yes
Wireless Yes (4ch, 3Group)
Other Graphic LCD, Power Save, Multiflash
Modelling light, Wide-angle diffuser

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.


About Samsung Electronics Canada
Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected in 2013 as one of Strategy Magazine’s Brands of the Year, upholds Samsung's global mission to open new possibilities for young minded consumers everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was named as one of Marketing Magazine’s 2012 Top 10 Marketers of the Year in Canada.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

For more information, please contact:

Caitilin Doherty
North Strategic for Samsung Canada
caitilin.doherty@northstrategic.com
416-371-3762