Craig McLennan, VP Consumer Electronics, Samsung Canada commented: “Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style. The NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is truly built around the user’s passions, with upgraded SMART Camera functions making shooting and sharing both easy and seamless. We are also very proud to introduce the first one-lens 3D system alongside the NX300, opening up a whole new world of 3D photography and video recording for consumers everywhere.”
Central to the NX300’s outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images boast sharp, life-like colors and are crisp and clear in all light conditions. The wide ISO range (ISO100-25600) further improves performance, letting users capture beautifully balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, phase detect autofocus for moving subjects and contrast detection for the greatest AF accuracy, while the 1/6000 sec shutter speed and 8.6 fps continuous shooting mode ensure you never miss a moment.
The Samsung’s unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed, and image quality. The DRIMe IV engine enables better color reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D (when combined with Samsung’s new 45 mm 2D/3D lens).
The NX300’s 84 mm (3.31”) AMOLED screen makes capturing and reviewing your images a pleasure, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier than ever to take high and low angle shots, letting you capture your world from any angle you choose.
Easy usability and stylish retro design
The compact NX300 makes it simple for anyone to achieve pro-quality images easily and intuitively. Using the camera’s Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation. The NX300 also includes i-Depth, an easy and simple way to adjust the depth of field within an image using the NX Series’ unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to take your eyes off your subject.
The NX acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or white with a contrast silver band, conveying elegance and authenticity.
Instant sharing through enhanced Wi-Fi connectivity
The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share their cherished photos instantly and securely between their camera and smartphone (or tablet). To connect a smartphone to the camera, users simply need to download the Samsung SMART CAMERA App., which is available for both Android and iOS through their respective application markets, onto their smartphone or tablet and follow the easy steps to create a secure connection with the camera. The NX300 will be able to detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare; which automatically sends every high-quality photos to your smart phone for safe keeping, and Mobile Link; which allows users to select and transfer images or album from the camera directly to your smartphone at their leisure. The SMART CAMERA App. also features a Remote Viewfinder function for the NX300, allowing the user to see the cameras viewfinder on their mobile device as well as control and shoot the camera!.
The NX300’s enhanced Wi-Fi connectivity also lets users share images with friends and family directly from the camera via social networking sites simply using the cameras one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud to skydrive or AllShare Playensuring they are always safe and easily accessible.
Samsung 45 mm 2D/3D lens
The Samsung 45 mm 2D/3D lens (sold separately) opens up an exciting world of 3D imaging possibilities and is the world’s first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45 mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.
Consumers are invited to follow the Samsung Canada adventure at CES via video, photos and social updates at facebook.com/SamsungCanada. Canadian design expert Janette Ewen (@Janette_Ewen) will host a video series showcasing the best in design and lifestyle news from behind-the-scenes on the show floor.
About Samsung Electronics Canada
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products for consumers and businesses. The Canadian arm upholds Samsung's global mission to provide users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the electronics industry both in terms of business leadership and brand strength. In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" breaking the top ten for the first time, and was named as one of Fast Company's "50 Most Innovative Companies of 2011".
Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada.
For more information, please contact:
North Strategic for Samsung Canada
Note to Editors
NX300 Product Specifications
|Image Sensor||20.3 effective megapixel APS-C CMOS|
|IS||OIS mode is only provided on 2D shooting mode|
|Display||84.0 mm (3.31”) AMOLED with a Tilt Touch Panel
WVGA (800x400) 768k dots
|ISO||Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 256000|
JPEG (3 : 2): 20.0 M (5472x3648), 10.1 M (3888x2592), 5.9 M (2976x1984),
2.0 M (1728x1152), 5.0 M (2736x1824): Burst mode only
JPEG (16 : 9): 16.9 M (5472x3080), 7.8 M (3712x2088), 4.9 M (2944x1656), 2.1 M (1920x1080)
JPEG (1 : 1): 13.3 M (3648x3648), 7.0 M (2640x2640), 4.0 M (2000x2000),
1.1 M (1024x1024)
RAW: 20.0 M (5472x3648)
* 3D Image Size: JPEG (16 : 9) 4.1 M (2688x1512), (16 : 9) 2.1 M (1920x1080)
|Video||MP4 (Video: MPEG4, AVC / H.264, Audio: AAC)
1920x1080, 1920x810, 1280x720 , 640x480, 320x240 for Sharing
|Video Output||HDMI 1.4a|
|Value-added Features||SMART Mode: Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face|
|3D still image & video capturing|
|Wi-Fi Connectivity||IEEE 802.11 b/g/n support Dual Channel (SMART Camera 2.0)
• Auto Backup
• Remote Viewfinder
• Wi-Fi Direct (playback)
• Social Sharing
|Bundle PC software||iLauncher, Adobe Lightroom|
|Storage||SD, SDHC, SDXC, UHS-1|
|Battery||BP1130 (1130 mAh)|
|Dimension (WxHxD)||122 x 63.7 x 40.7 mm (excluding the projection part)|
|Weight||280 g (without battery)|
45 mm 2D/3D lens Specifications
|Focal Length||45 mm (equivalent to 69.3 mm in 35 mm format)|
|Elements in Groups||7 elements in 6 groups|
|Angle of View||34.7°|
|Aperture||As of 2D: F1.8* (Min. F22), (Number of Blades: 9 , Circular Aperture Diaphragm)|
|Maximum Magnification||Approx. 0.12X|
|i Scene||Night, Portrait, Beauty shot, Children, Backlight, Sports|
|Filter Size||43 mm|
|Mount Type||NX Mount|
|Dimension (DxL)||44.4 x 61.5 mm|
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.