Samsung's Hooray for Hayley: Olympic Dreams Come True for Local Girls Hockey Team

Feb 18, 2010

Vancouver, BC, Canada, February 14, 2010 - Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, welcomed the local North Shore Ravens Bantam Girls Hockey Team to the Olympic Rendezvous @ Samsung (OR@S) pavilion on February 13th for a day that Olympic dreams are made of. The girls were selected through the contest, Hooray for Hayley, a Samsung initiative that brings kids together at the Vancouver 2010 Olympic Winter Games through the chance to watch their hockey hero, Hayley Wickenheiser, a three-time Olympic medalist, Canadian Women’s Ice Hockey captain, and member of Team Samsung. Wearing Samsung team jerseys, the girls, ages 13 and 14 toured the futuristic OR@S pavilion and experienced Samsung’s latest wireless communications technology and were given a behind the scenes look at the private athlete lounge. The girls sent wirelessly their pictures from the OMNIA II phone to the giant Share Wall for all to see at OR@S and made signs to cheer on Hayley and Team Canada. They were then escorted to Canada Hockey Place, where the 15 girls cheered on their hero Hayley Wickenheiser and her Canadian Women’s Ice Hockey teammates with their homemade signs and endless enthusiasm during their first ice hockey game of the 2010 Winter Games. “Samsung was excited to host the North Shore Bantam Girls Hockey Team and share in their Olympic dreams,” said Mr. Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Global Marketing Operations, Samsung Electronics. “Samsung developed Hooray for Hayley to help encourage youth about hockey and spirit of the game on and off the ice and our company will continue to create opportunities and programs to inspire youth.” Wickenheiser, who began playing at age 8 and was selected for the Canadian Women's National Team at age 15, says that it’s the kids who deserve a cheer. “These girls play hard, and I’m so happy I can share our Olympic dream with them. They’re incredible girls, and it was terrific to hear them cheering us on in our first game,” adds Wickenheiser. Nicole Hufsmith, (age 14), member of the North Shore Ravens and winner of the Samsung Hooray for Hayley Contest, told press that her WOW moment of the day was seeing Wickenheiser play. “I was cheering so loud, I can barely talk now. It was such an awesome experience! GO Canada!” Widely regarded as one of the best female hockey players in the world, Wickenheiser has medaled numerous times, leading her squad to six gold medals and one silver medal at the Women's World Hockey Championships. As an Olympian, she earned a silver medal at the Nagano 1998 Olympic Winter Games in Japan and two Olympic gold medals at the 2002 and 2006 Olympic Winter Games. She made ice hockey history in January 2003 when she became the first female ice hockey player to notch a point in a men's professional game. For these girls, seeing her play today was a WOW moment they won’t forget. About Samsung’s Involvement in the Olympic Games Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Summer Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative wireless technologies provide the Olympic Family with real-time information and communications services. Samsung’s commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games. For more information, please visit: www.samsung.com/vancouver2010 About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$ 96 billion. Employing approximately 164600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com