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Olympic rendezvous @ Samsung officially opens for Vancouver 2010 Olympic Winter Games

on Feb 18, 2010

OR@S to Entertain Visitors and Help Fans Discover their WOW Moments

Vancouver, BC, Canada, February 10, 2010 - Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment, today officially opened its Olympic Rendezvous @ Samsung (OR@S) for the Vancouver 2010 Olympic Winter Games. The OR@S is a 7500-square feet, two-storey facility located at Vancouver‟s LiveCity Yaletown in David Lam Park showcases Samsung's leading edge wireless communications technology, while providing the opportunity for Olympic Games fans to “Discover Your Every WOW Moment”. Attending today‟s official opening alongside Geesung Choi, President and CEO, Samsung Electronics Co., Ltd. were Gerhard Heiberg, Chairman of Marketing Commission of IOC, John Furlong, CEO of VANOC, Honourable Gordon Campbell, Premier of British Columbia, Tewanee Joseph, CEO and Executive Director, Four Host First Nations and Wayne Gretzky, a member of Team Samsung. “We are pleased to congratulate Samsung on the opening of the Olympic Rendezvous @ Samsung as it is a showcase pavilion that will both entertain and inform,” said Gerhard Heiberg, Chairman of Marketing Commission of IOC. “As an official Worldwide Olympic Partner, Samsung has been a strong supporter of the Vancouver 2010 Olympic Winter Games, and OR@S is a reflection of their continued commitment and dedication,” adds Heiberg. “OR@S will be the epicenter of Samsung‟s activities for the Vancouver 2010 Olympic Winter Games providing interactive exhibits, daily live entertainment and it will serve as a retreat for athletes and spectators alike,” said Geesung Choi, President and CEO of Samsung Electronics. “Athletes and fans are invited to come and discover their exciting WOW moments together at OR@S, and through our pavilion, mobile phone products and Samsung WOW (Wireless Olympic Works) technology, we will connect people around the world to the Games.” The Athlete Centre, located on the upper floor of the OR@S is known as the “Official Meeting Place for Athletes and Their Families”. Samsung created a lounge where athletes and their family members could come together to enjoy the festivities, and athletes can make free phone calls to family and friends back home using the Samsung OMNIA II touchscreen smartphone - the Official Mobile Device of the Vancouver 2010 Olympic Winter Games. OR@S debuted at the Sydney 2000 Olympic Games and has become a popular meeting spot, hosting more than three million people to date. For 2010, Samsung continued its eco-friendly approach in constructing the OR@S. The OR@S is a temporary structure that clearly fulfills the objective of reusability, and all materials and components followed RoHS guidelines. OR@S is free to the general public, operating daily from February 12 to 28, 2010, between the hours of 11:00 a.m. to 11:00 p.m. at LiveCity Yaletown in David Lam Park. Highlights of the Spectator Centre at OR@S Visitors to OR@S are welcome to enjoy a host of innovative interactive products and services. • Demo Samsung‟s latest wireless communications technology and Samsung‟s proprietary Wireless Olympic Works (WOW), a mobile phone application that allows the Olympic Family and fans to get up-to-the-minute news, schedules, results and medal standings. • Wirelessly transfer photos taken from Samsung‟s OMNIA II phone to the large Share Wall (approximately eight square metres). Visitors can capture and share their memorable WOW moments and post it on the photo mosaic frame which will be constantly updated with new images. • Design your own snowboard with the “Look of Games” and graphic assets of the CORBY phone. OR@S Daily Live EntertainmentSamsung DubArtist with Cell-Phone Orchestra - See special performance by DubArtist Chris Casillan and music by the cell phone orchestra as they “dial-in” popular tunes like ‘Call Me’ and ‘We Are The Champions”. • Cirque des Communications - Watch daily performances from Canada‟s Cirque des Communications as they match Vancouver‟s well-known image of “the integration of nature with urban life” with a spectacular light display. • Musical Performances - Catch Canadian singer/song writer Jenny Galt, 2006 finalist on a televised musical talent search, who will perform at OR@S. • Techno Digital Plaza Party - Enjoy ambient music and lighting effects with Vancouver‟s own DJ Jon O’Neal daily from 8 p.m. - 11 p.m. About Samsung’s Involvement in the Olympic Games Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung‟s commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games. For more information, please visit: www.samsung.com/vancouver2010 About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$ 96 billion. Employing approximately 164600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com For more information, please contact: JM Yoon
Samsung Electronics Co., Ltd.
+1-778-928-5280
jm927.yoon@samsung.com Valerie Wan
NATIONAL Public Relations
+1-604-691-7397
vwan@national.ca Julie Basa
Burson-Marsteller
+1-469-569-5246
julie.basa@bm.com