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LAS VEGAS - January 8, 2007 - Samsung Electronics gains momentum in the plasma HDTV market and enhances its best selling models by improving picture quality so consumers can enjoy the increasing amount of HD content as it becomes more readily available. In response to consumers' embrace of Samsung's plasma HDTVs with FilterBright¢â technology, Samsung expands its line and upgrades its technology in 2007 with the introduction of FilterBright2¢â and FilterBright2 Plus¢â technologies. These new technologies produce an even greater contrast ratio than their predecessors, which translates into a picture that looks good even in brightly lit rooms. 2007 also marks the debut of Samsung first full HD 1080p Plasma TV.

With the proliferation of HD content, including movies, sports and games, consumers can capture the essence of movie-star glamour, front line seating and next-generation gaming with superior picture quality and high tech features. By way of Samsung¡¯s exclusive FilterBright¢â technology, television enthusiasts can enjoy sharper images and a better viewing experience?even in bright daylight.

¡°The entertainment industry is responding to consumer demand for additional HD content with more HD broadcasts, Blu-ray and HD-DVD releases, and in turn, consumers are clamoring for HDTVs to maximize the visceral punch of their viewing experience,¡± said John Revie, Senior Vice President, Visual Display Marketing, Samsung Electronics America. ¡°Samsung's 2007 line, using sixth generation plasma panels, offers spectacular screen quality and technological innovation to satisfy consumer demand for large screens that excel in clarity."

84 Series
The 84 Series of plasma HDTVs are Samsung¡¯s first models with true HD 1080p resolution, the highest resolution available. These plasmas place Samsung¡¯s outstanding picture quality front and center in a TrueWide elegant ¡°invisible side speaker¡± cabinet design. Featuring Samsung¡¯s exclusive FilterBright2 Plus¢â technology, the 84 series minimizes glare and maximizes contrast for a picture that remains bright and vivid in daylight or bright environments. The 16:9 screen aspect ratio, combined with a built-in ATSC/NTSC tuner, USB 2.0, PC Input, and three HDMI-CEC ports, help the 84 Series plasmas expand consumers¡¯ entertainment horizons with convenient connections to HD content sources, such as Blu-ray players and other HD devices.

The 58-inch HP-T5884 model will be available in September 2007 at an MSRP of $5,199 and the 50-inch HP-T5084 model will be available in May 2007 at an MSRP of $4,199.

64 Series
The 64 Series plasmas excel in picture clarity and packs performance in an elegant ¡°invisible speaker¡± cabinet design. Also, featuring Samsung¡¯s FilterBright2 Plus¢â technology, the 64 series is available in 50-inch and 42-inch models and delivers superb screen resolution in an aesthetically pleasing design. Featuring USB 2.0 and a PC input along with three HDMI connections, the 64 series offers seamless integration with other home theater components, allowing for the playing of HD content downloaded from the internet or from camcorders.

The 50- and 42-inch models will all be available in March 2007 and priced at MSRPs of $3,199 and $2,299, respectively.

54 Series
An enhanced version of last year¡¯s trailblazing 53 series, the 54 series plasma HDTVs look great on or off with a TrueWide elegant ¡°invisible speaker¡± cabinet design. Featuring Samsung¡¯s exclusive ¡°FilterBright2¡± technology, the 54 series boasts an improved contrast ratio and utilizes enhanced algorithms for minimizing glare and providing outstanding picture quality. The 16:9 screen aspect ratio, combined with Samsung¡¯s detailed color, contrast and brightness provide an unforgettable HD screen experience. With a built-in ATSC/NTSC tuner, PC Input, and two HDMI ports, the 54 Series plasma HDTVs let consumers expand their entertainment horizons with convenient connections to HD content sources.

The 50-inch HP-R5054 and 42-inch HP-R4254 TVs will be available in July 2007 at MSRPs of $2,999 and $2,099, respectively.

Samsung at ICES 2007
To see Samsung Electronics¡¯ complete ICES 2007 product lineup, please visit the company¡¯s booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics¡¯ ICES press site at www.samsung.com/icespress.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.