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LAS VEGAS - January 8, 2007 - Samsung Electronics, a worldwide leader in LCD TV innovation and sales, kicks HDTV design to the next level with its gorgeous gamer-friendly 53/54 Series and its entry-level 42 Series LCD TVs. The 53/54 series builds upon the enormous success of last year's award winning and best selling 51/52 series, further finessing the elegant exterior, and adding advanced features and connectivity.

With the 53/54 series, consumers can choose between a luxurious lacquer-like piano-black or smooth white-pearl exterior to complement any home decor. All of Samsung¡¯s newest LCD TVs combine luxurious looks with superior technology enhancements, which are incorporated in response to both the burgeoning video game market and influx of HD content.

¡°Consumers want a television that not only offers the latest in technology, but that also matches their furniture,¡± said John Revie, Senior Vice President of Visual Display Marketing, Samsung Electronics America. ¡°Samsung is excited to once again deliver consumers televisions that really become the centerpiece of any living area. We saw tremendous success with this line last year, the 32-inch was our number one seller, and we are happy to update its style and features and deliver the consumer an even better looking model for 2007.¡±

53/54 Series
The newest series of LCD TVs from Samsung represent the ultimate synthesis of design and technology. Offering consumers the choice of a glossy piano-black (53 Series) or a pearl-white (54 series) finish, Samsung¡¯s deluxe new LCD HDTVs will not only become part of the home decor, consumers will actually want to design their living areas around these TVs.

The thin hidden speaker cabinet design ensures clean lines and a sleek, contemporary look. With a choice of 19-, 23-, 26-, 32- or 40-inch screen in piano-black (53 series) and 19- and 23-inch in pearl-white (54 series), Samsung¡¯s LCD TVs fit anywhere from the kitchen to match appliances to the smooth designs perfect to suit any modern bedroom and are guaranteed to drop jaws before and after the TV is turned on.

The 53 and 54 Series HDTVs pave the way for maximum enjoyment of today¡¯s digital entertainment devices. For gaming enthusiasts, Samsung worked with Microsoft engineers to create a special Game Mode that optimizes image quality, sound and response time for realistic video game play.

The 32- and 40-inch 53 Series HDTVs feature a 178-degree viewing angle panel and an 8,000:1 dynamic contrast ratio for a true cinematic HDTV picture. Samsung's new wide color mapping algorithm optimizes a color¡¯s hue to that of the NTSC standard, resulting in more natural colors. Three HDMI-CEC connections and USB 2.0 make it easy to connect the entire range of digital peripheral devices and the unique swivel stand lets users adjust the viewing angle to suit their needs. All models feature a built-in ATSC tuner, and offer side AV inputs for added convenience.

The 19-, 23-, 26-, 32- and 40-inch piano-black models will be available in March 2007 for MSRPs of $529, $849 $1,299, $1,699, and $2,299, respectively. The 19- and 23-inch pearl-white models will be available in March 2007 or MSRPs of $529 and $849, respectively.

42 Series
Samsung¡¯s entry-level 42 Series LCD TVs make owning a sleek flat panel HDTV more affordable than ever. The 42 Series TVs offers range from 23-, 26-, 32-, 37-, 40-, to 46-inches, feature an advanced game mode for video game enthusiasts, and boast a 7,000:1 dynamic contrast for smooth, vibrant pictures in 32-inch models and above. The 32-inch and above LCD TVs also include three HDMI inputs for simultaneous signal transfer of audio and video from digital devices.

The 23-, 26-, 32-, 37-, 40-, and 46-inch 42 Series TVs will all be available in March 2007 for MSRPs of $749, $1,199, $1,499, $1,999, $2,099, and $2,999, respectively.

Samsung at ICES 2007
To see Samsung Electronics¡¯ complete ICES 2007 product lineup, please visit the company¡¯s booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics¡¯ ICES press site at www.samsung.com/icespress.
B-Roll product footage is available at http://samsung.feedroom.com.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.