contact

Kira Halevy	Jeff Newelt
Edelman	MWW Group
phone : (212) 704-8158	(212) 827-3778
e-mail : Kira.Halevy@edelman.com,	jnewelt@mww.com

LAS VEGAS - January 8, 2007 - Digital TV market leader Samsung Electronics, continues to elevate its HDTV industry dominance by providing a full-HD solution for home entertainment. With the addition of its new line of LCD HDTVs, Samsung offers consumers a variety of quality displays in a new innovative design.

Samsung¡¯s latest premium LCD TVs (40-,, 46-, and 52-inches) offer higher picture quality and new advanced features, including full 1080p high-definition (1,920 x 1,080 pixels) resolution, which is nearly twice as high as the standard high-definition specification (1,366 by 768 pixels). Samsung¡¯s 1080p TVs take full advantage of both the latest HD television content and HD components, such as the Samsung Blu-ray disc player.

Samsung enhanced its picture clarity by combining its proprietary Digital Natural Image engineTM (DNIe) with a new SuperClear panel to deliver a 12,000:1 contrast ratio and truer black tones to provide the best possible picture. An optimized, wide color gamut increases image quality and color richness, while the 178-degree viewing angle offers a wide radius for viewers to watch.

Beyond the stunning picture quality, the new Samsung 1080p LCD TVs are a work of art themselves. Their elegant designs with high-gloss finish, chrome plating, hidden speakers and swivel stand will grace any space and look just as good off as they do on.

These TVs provide cutting-edge digital connectivity, including Anynet+ (HDMI-CEC), Wise LinkTM and 3 HDMI1.3 (1 side). The Anynet+ (HDMI-CEC) technology enables a single remote control unit to operate a Blue-ray disc player, home theater system and other HDMI-CEC compatible A/V products. WiseLinkTM supports USB 2.0, enabling unfettered access to MP3 and JPG data. The high-definition multimedia interface will simultaneously deliver full signal transmission to three different sources. Samsung has added even more convenience with its remote-controlled wall mount (vertical up to 25- degrees and horizontal up to 60-degrees.

Consumers can enjoy the benefits of full-HD from the content source when they combine these 1080p LCD TVs with Samsung¡¯s second generation BD-P1200 Blu-ray disc player, which provides a complete full HD home entertainment solution. The Blu-ray disc player features HQV video up-conversion processing, HD video and audio, 1080p/1080i/720 up-conversion, Dolby Digital, BD/DVD/CD playback and HDMI1.3 interface, Ethernet port, and picture-in-picture viewing. It will be available in March 2007

Main Specifications

Model #	LNT4065F/LNT4665F/LNT5265F
Resolution	1920*1080
Contrast Ratio	12,000:1 (Dynamic Contrast)
Brightness	550cd/m2
Color Gamut	92%
Viewing Angle	178-degrees
Connectivity	3 HDMI1.3, HDMI-CEC, USB 2.0

*Specifications are subject to change without notice.

Samsung at ICES 2007
To see Samsung Electronics¡¯ complete ICES 2007 product lineup, please visit the company¡¯s booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics¡¯ ICES press site at www.samsung.com/icespress.
B-Roll product footage is available at http://samsung.feedroom.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.