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In 2007, Samsung will continue its revitalization of the CRT category by launching three elegant, space-saving SlimFit TVs that deliver breathtaking clarity, stunningly vibrant colors and a luxurious home theater experience ? all in a sleek, contemporary design. Offering picture quality with excellent CRT technology, Samsung’s new models offer greater connectivity, enhanced HDTV picture, and design options that complement any home decor. The less than $1,000 price tag (one 2007 model going as low as $499) gives consumers the flat panel look they want without the flat panel cost.
“Now that HDTV has been around for a few years and content becomes more widely available, Samsung brings the benefits of HDTV to the masses with an affordable and aesthetic design,” said John Revie, Senior Vice President of Visual Display Marketing, Samsung Electronics America. “Some manufacturers have written off the CRT category altogether, but Samsung has pooled its design and marketing resources to deliver what our sales numbers show consumers are demanding ? an affordable HDTV with a flat panel look.”
30-inch Models
Samsung’s breakthrough TXT-3092 30-inch SlimFit HDTV is a thin 30-inch CRT television at only 16-inches deep. The Nano Pigment Screen produces deeper colors, higher contrasts and a wider range of color expression throughout the entire screen, providing an even more vibrant picture than current CRT HDTVs.
The speakers are placed on the side of the unit for a wide-screen design impact that visually complements the 16:9 aspect ratio. The silver bezel provides a cohesive look for the front of the set, creating a unity of style that is elegant and modern. The built-in HDTV tuner (ATSC/NTSC) lets users access the latest digital broadcasts, while progressive scan and 3:2 pull-down deliver a crisp picture. The TXT-3092 model offers two HDMI (High-Definition Multimedia Interface) digital connections so users can enjoy both digital picture and digital sound. Two auto sensing HD/DVD component video inputs allow for full HD resolution from high definition peripherals. And, SRS audio technology combines with the 20-watt built-in speakers to provide robust sound quality for an incredible home cinema experience.
The TXT-3093 30-inch Wide SlimFit HDTV features built-in speakers on the bottom, making the unit the perfect solution for narrower TV cabinets. The 16-inches depth SlimFit CRT TV provides an easy fit at the heart of every home entertainment center. Samsung’s 30-inch Wide SlimFit model features a built-in HDTV tuner (ATSC/NTSC) meeting the industry guidelines for tuning free over-the-air digital broadcasts. The finer pixel dot pitch flat CRT TV improves picture resolution and brightness, while 3:2 pull-down film frame rate correction keeps the picture smooth. With an INVAR shadow mask and color temperature adjustments, the TXT-3093 TV maximizes response to temperature changes, providing clearer, more accurate picture. Velocity scan modulation improves edge detail, while SRS Sound 5.1 processing provides quality 20-watt stereo audio. The TXT-3093 TV offers true compatibility with high-resolution progressive scan DVD players with the HD/DVD component video input (auto sensing) and digital signal processing. Two HDMI inputs provide optimal signal transfer from all of the latest digital peripheral devices. The TXT-3093 TV also comes with a multi-function universal remote control for added convenience.
The 30-inch TXT-3092 and TXT-3093 TVs will be available in April 2007 at an MSRP of $699.
27-inch Models
With the TXT-2793 27-inch SlimFit HDTV, Samsung not only offers a thin 27-inch CRT TV, but it will be available for less than $600. The unit offers viewers improved brightness, contrast, and color. The 27-inch SlimFit model employs the innovative Samsung SDI Slim CRP (Cathode Ray Panel) panel for a depth that leads the CRT thin market. The built-in HDTV tuner lets users watch their favorite shows in full high definition, and the Nano Pigment Screen deepens contrast and enhances color for a more vivid picture. Consumers can watch movies in theater style with the 16:9 aspect ratio, and progressive scan and 3:2 pull-down provides a clearer and more stable picture. Two HDMI digital connections and two auto sensing HD/DVD component video inputs let users enjoy optimal sound and video quality from all of their digital components. And, 20-watt built-in speakers with SRS audio technology match the performance of this TV for a balanced home theater experience. The 27-inch TXT-2793 will be available in April 2007 for an MSRP of $549.
Available in April 2007, the 30-inchTXT-3092 will carry an MSRP of $699, while the 27-inch TXT-2793 TV will carry for an MSRP of $549.
Samsung at ICES 2007
To see Samsung Electronics’ complete ICES 2007 product lineup, please visit the company’s booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics’ ICES press site at www.samsung.com/icespress.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
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¹56 percent dollar share; 61 percent unit share from January 2007 - November 2007, according to NPD
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