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SAMSUNG¡¯S NEW MINI-DV CAMCORDER FEATURING A SCHNEIDER LENS OFFERS ENTRY-LEVEL BUYERS VERSATILITY, VALUE AND CONVENIENCE
High-Performing, Easy-to-Use Camcorder Delivers Memorable Experience in a Compact Package
LAS VEGAS - January 8, 2006 - Samsung Electronics, a worldwide leader in camcorder innovation, fuses formidable functionality with dynamic design in an elegant yet affordable new SC-D372 Mini-DV camcorder that features a high-quality Schneider Optical Lens. This is the first time Samsung¡¯s camcorders will incorporate standard-setting Schneider optical technology into its camcorder.

Designed to meet the needs of the first-time camcorder buyer, the SC-D372 Mini-DV camcorder is a simple-to-use, point-and-shoot camcorder that delivers outstanding video performance. Whether capturing sporting events, family memories or vacation footage, this camcorder offers and a wide range of shooting options along with a 680K pixel CCD for quality still photos in a truly small package. The 2.7-inch wide LCD and color viewfinder help make framing family photos easy. The camcorder features a 34x optical zoom and an 800 x 600 still-photo capture that keeps it versatile and convenient. The camcorder powers on in seconds, which allows consumers to shoot high quality video when the moment strikes.

¡°There is a large consumer segment looking for camcorders that are easy to use, yet feature high enough picture quality to accurately re-live their memories¡± said Reid Sullivan, Vice President of Digital Audio / Video Group, Samsung Electronics America. ¡°Adding a Schneider lens to the SC-D372 Mini-DV camcorder combines the precision of German optics with Samsung¡¯s leadership in digital technology, it¡¯s the best of both worlds.¡±

SC-D372 model: available in March 2007 at a MSRP of $269.99.

Samsung at ICES 2007
To see Samsung Electronics¡¯ complete ICES 2007 product lineup, please visit the company¡¯s booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics¡¯ ICES press site at www.samsung.com/icespress.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com