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Tracy Calabrese
MWW Group for Samsung
phone : 973 865 0624 (mobile)
            972 301 5406 (office)
e-mail : tcalabrese@mww.com

LAS VEGAS - January 8, 2007 - With the release of several new handsets, Samsung Telecommunications America (Samsung) has introduced some of the world's slimmest bar phones, clamshell handsets, smartphones and slider phones. Samsung is committed to providing consumers with ultra-slim handsets with optimal design and functionality to meet and exceed their expectations.

"Samsung is proud to consistently design ultra-slim and stylish handsets," said Dale Sohn, President, Samsung Telecommunications America. "A number of our handsets boast a sleek and innovative design with a host of customer-pleasing multimedia features, including the CES Innovations Honoree SGH-a727."

Samsung's SPH-m610 is the thinnest clamshell wireless handset currently available in the United States. Harnessing the speed of Sprint's Power Vision^SM EVDO network, the m610 by Samsung enables customers to access the latest news, music and entertainment content at broadband-like speeds. Measuring less than a half-inch in depth, the attractive m610 features a large, crisp QVGA internal display, 2.0 megapixel camera, stereo Bluetooth® capable, speakerphone, advanced voice recognition and an external MicroSD™ memory card slot.

For users who prefer bar style handsets, Samsung offers the Samsung Trace™. As the slimmest bar phone currently in the U.S., measuring just 0.33 inches, the Samsung Trace comes loaded with a number of great features, including an MP3 player, Bluetooth® technology and an external memory card slot. In addition, the Samsung Trace features a wide-screen, landscape-oriented display, making it an ideal device for viewing messages, video and photos.

The Samsung BlackJack™, the latest phone offered by Samsung, epitomizes slim with substance. The Samsung BlackJack™ allows users to enjoy entertainment features, business applications via Windows Mobile® 5.0 and a full QWERTY keyboard in an ultra-slim design. The Samsung BlackJack™ is the ultimate mobile device with a bevy of cutting edge features, including an MP3 player, 1.3 megapixel camera with video capture capabilities, stereo Bluetooth® version 2.0 and external memory card slot.

SGH-a727 Specifications

Standard	HSDPA/UMTS GSM/GPRS/EDGE (850/900/1800/1900MHz)
Camera	1.3 Megapixel Camera
Display	262144 Color TFT Screen (1.9" 220x176)
Features	Music Download (WMDRM,MTP) External Memory: microSD Bluetooth Stereo Music Profile (A2DP) Instant Messaging (MSN,Yahoo,AOL) Document Viewer Offline Mode Mobile E-mail Bluetooth / USB 2.0
Size	114.5 x 50 x 8.9mm

*Product specifications are subject to change without notice

SPH-m610 Specifications

Standard	CDMA 1x EVDO (800/1900MHz)
Camera	2 Megapixel Camera
Display	262144 Color TFT Screen (2.2" 240x320)
Features	Multi-Format Music & Video Support External Memory: microSD Bluetooth Stereo Music Profile (A2DP) Instant Messaging (AOL,Yahoo,MSN) Document Viewer Offline Mode Power SMS Speakerphone Voice Recognition Bluetooth / USB
Size	101 x 52 x 11.9mm

*Product specifications are subject to change without notice

BlackJack™(SGH-i607) Specifications

Standard	HSDPA/UMTS GSM/GPRS/EDGE (850/1800/1900MHz)
Camera	1.3 Megapixel Camera with Flash
Display	65536 Color TFT Screen (2.3" 320x240)
Features	Multi-Format Music & Video Support External Memory: microSD Bluetooth Stereo Music Profile (A2DP) ROM 128MB / RAM 64MB QWERTY Keyboard Push E-mail Web Applications: RSS Reader, Pod-Casting Bluetooth v2.0 / USB
Size	113 x 59 x 11.8mm

*Product specifications are subject to change without notice

Trace™(SGH-T519) Specifications

Standard	GSM/GPRS/EDGE (850/900/1800/1900MHz)
Camera	1.3 Megapixel Camera
Display	262144 Color TFT Screen (1.9" 220x176)
Features	Multi-Format Music & Video Support External Memory: microSD Instant Messaging (MSN,Yahoo,AOL,ICQ) Offline Mode Speakerphone Voice Recognition Bluetooth / USB
Size	113 x 50 x 8.4mm

*Product specifications are subject to change without notice

Samsung at ICES 2007
To see Samsung Electronics' complete ICES 2007 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at www.samsung.com/icespress.

About Samsung Telecommunications America
Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com