There were enormous changes in the hard disk drive (HDD) industry in the past decade. The excessive competition among companies had resulted in an industry wide deterioration of profitability for some time. With large scale restructuring of the industry, Samsung Electronics succeeded in turning around an important yet unprofitable HDD business into a profitable and dynamic one. The improved product competitiveness and commitment to reliability are the keys we relied on to achieve great success in such a difficult market environment. Especially, Samsung made critical and noteworthy investments years ago to ensure the highest qualities of its products. These investments paid great dividends, and Samsung earned a notable reputation from major OEMs with unmatched high quality standards.

We have also succeeded in expanding the product line-up from 3.5inch to 1.8inch HDD. In addition, paradigm changes in the storage business environment open ample opportunity for Samsung to arise as a total storage solution leader in the industry. Digital convergence trends of IT and consumer electronics dims the boundary between these two different business areas. Samsung, with its well-known CE business experiences, take advantages that no HDD companies can nourish. Hereby, we contributed to achieving a perfect AV environment of PC by our success in developing acoustic noise suppression technologies such as NoiseGuard™ and SilentSeek™. Moreover, we have recently achieved world’s largest areal density in every form factor from 3.5inch to 1.8inch drives. Samsung will continue to seek ways to leverage our productive R&D efforts, as always and take the technology leadership continuously.

Samsung plans to accelerate current business momentum with innovations in competitiveness such as best product reliability, first-to-market, superior performance, and a noiseless operation environment.