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CES 2013: Samsung Mobilizes Possibility with Exynos 5 Octa

January 31, 2013

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The 2013 International CES® in Las Vegas was an incredible success, representing the largest showing in the event's history. More than 3,250 exhibitors from regions throughout the world set up on 1.92 million net square feet of exhibit space to present nearly 20,000 new products. The theme of innovation dominated, and Samsung Exynos was no exception. During his keynote speech, Dr. Stephen Woo revealed an exciting, new Samsung technology- the Exynos 5 Octa mobile application processor (AP).

Samsung Keynote at CES 2013: Mobilizing Possibility

On Wednesday, Jan. 9 at The Venetian, Dr. Stephen Woo, president of System LSI Business, Device Solutions Division of Samsung Electronics, delivered his CES keynote address focusing on the central role of components in driving mobile innovation. He expressed Samsung's vision for "Mobilizing Possibility" through innovative component solutions and introduced new products intended to propel this vision to reality. In focusing on improvements in processing performance, energy-efficient memory solutions and display technology, Dr. Woo demonstrated that advancements in component solutions are what make the seemingly limitless progression of consumer electronics possible.

Dr. Woo's first product reveal represents Exynos' contribution to the future of consumer electronics, and its newest addition to the company's line of mobile processors - the Exynos 5 Octa. Designed for high-end smartphones and tablets, the Exynos 5 Octa is the world's first mobile AP to implement ARM® big.LITTLE™ processing based on the Cortex™-A15 CPU. For those of you unfamiliar with this architecture, it consists of four Cortex™-A15 cores, ideal for handling performance-intensive tasks, and four Cortex™-A7 cores designed for optimum power efficiency. Together, these clusters form an eight-core, powerhouse mobile AP that supports high levels of performance, intensive gaming and multimedia playback while offering up to 70% higher energy efficiency than the Exynos 4 Quad.

Several big names in the industry joined Dr. Woo to talk about advancements in component technology, including the Exynos 5 Octa, and the possibilities they open up for future devices. Warren East, CEO of ARM®, came on stage to explain the significance of ARM®'s big.LITTLE technology in achieving a balance of high performance and power efficiency in Exynos 5 Octa-equipped mobile systems. Glenn Roland, VP and head of new platforms and OEM at EA, utilized one of the company's 3D racing games, Need for Speed™ Most Wanted, to demonstrate the processing capabilities of the newest Exynos AP. In addition to high-quality graphics rendering and a fast touch-response time, the Exynos 5 Octa is capable of twice the 3D gaming performance of other mobile processors on the market. Industry leaders from Microsoft and HP also contributed their opinions on component innovation. A special appearance by former President Bill Clinton, ambassador to non-profit Samsung Hope for Children, rounded out the keynote address, making it a truly memorable experience.

We could only cover so much of the presentation here, so if you're interested in learning more or watching Dr. Woo's speech first-hand, you'll find the Samsung CES 2013 Keynote Address on YouTube.

Check back for our next blog post to learn more about what the Exynos 5 Octa processor has to offer.

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