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Samsung Exynos at Mobile World Congress 2013

March 7, 2013

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Last week, Samsung Exynos joined mobile technology companies from around the world for Mobile World Congress 2013, the world's premier mobile industry event. From Feb. 25-28, more than 72,000 attendees from 200 countries visited the Fira Gran Via conference center in Barcelona, Spain to see the latest mobile innovations and hear announcements about what's ahead for the industry in 2013. Exynos had a strong presence at this year's event and gained a lot of attention for its focus on the performance and power efficiency of ARM® big.LITTLE™ processing in the Exynos 5 Octa application processor (AP).

Samsung Exynos Booth at MWC

The theme of ARM® big.LITTLE™ processing carried throughout the Exynos booth at MWC this year, with an entire wall of displays dedicated to the implementation of this technology in the newly announced Exynos 5 Octa, the industry's first mobile AP to utilize big.LITTLE architecture based on the Cortex™-A15 CPU. Exynos representatives stressed the power-efficiency of the big.LITTLE system, noting its ability to match the high performance of an all Cortex™-A15 system while consuming significantly less power.

Included in the display was an Exynos 5 Octa-run tablet reference platform, which offered a clear, visual representation of big.LITTLE functionality. The ARM® Cortex™-A15 and Cortex™-A7 processors comprising the big.LITTLE system share overall workload, taking on different tasks depending on performance requirements. By using the right processor for the right task, the system can achieve significantly higher power efficiency than previous processor architectures.

In addition to the Exynos 5 Octa's big.LITTLE structure, Samsung highlighted the chipset's 13MP CMOS image sensors. Thanks to these advanced sensors and a high frame rate, the Exynos 5 Octa boasts close to zero shutter lag and higher picture quality, so you'll never miss an opportunity to capture those precious moments.

The Arndale Board also featured prominently at the Exynos booth. This Exynos 5 Dual-based community platform is designed to support the mobile developer community by giving them the tools to create an array of applications and software for Exynos-equipped systems. A number of peripheral options and add-ons make the Arndale Board a well-rounded choice for interested developers.

ARM® Interview with Axel Fischer on Exynos 5 Octa and Big.LITTLE™

Early in the conference, ARM® spoke with Axel Fischer, Director of Samsung System LSI Marketing, about the benefits of ARM® big.LITTLE™ processing in the Exynos 5 Octa. Axel touched on many of the same key benefits that were highlighted in the Exynos booth, including the fact that the Exynos 5 Octa is 70% more efficient than the Exynos 4 Quad processor. He reiterated the importance of the system's power-efficiency - a characteristic that drew Samsung to this particular ARM® architecture.

Exynos also took the opportunity to interview Jeff Chu, Director of Segment Marketing for ARM®, about this exciting new technology. One of Jeff's main points involved the misconception that the "LITTLE" Cortex-A7 processor only handles light workloads. In fact, the Cortex-A7 is capable of handling a wide range of important tasks, which is a large part of the reason big.LITTLE architecture is so efficient. In regard to the corresponding Exynos 5 Octa Cubewave demo at the ARM® booth, Jeff explained that attendees were really excited to learn about the inner workings of big.LITTLE and gain a better understanding of the technology.

To find out more about Exynos' presence at the conference, visit our Exynos MWC 2013 website. You can also find a wealth of information about big.LITTLE processing on ARM®'s newly launched big.LITTLE website.

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