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Mobile DDI

Mobile DDI
SAMSUNG's Mobile DDI
Total Solution Provider with Technology Leadership

  • Synergy of Seamless Vertical Integration
  • Balanced Supply to W/W Mobile Phone Makers
  • Cost-Competitiveness from Optimal Process, vertical Integration, Single-chip-solution-focused,
    Package Technology
  • Full Coverage of Any Display Technology
Technology Differentiation
MIE (Mobile Image Enhancement)

  • Adaptive image enhancement by histogram analysis
  • Brightness enhancement by contrast and luminance
  • Color ratio balancing w/o color distortion
  • No flickering when applying motion images
  • Possible to reduce BLU power consumption
ALPS (Ambient Light Processing System)

  • Visibility Enhancement(Both Indoor / Outdoor Condition)
  • Automatically measures the brightness of ambient light & determines the optimal image output
  • Supports both discrete & panel integrated light sensor
  • PWM Generator for Fine BLU Control
AMOLED Display Driver IC

  • Ready for All Driving Methods(Voltage / Current / Digiral)
  • Optimized Driver IC for Mass Production
  • Specified Functions for AMOLED
    - Low Poweer Consumption
    - Integration of Panel-Variation Compensation Circuit
    - High Readability Under Sunlight