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Business Overview

Business Overview
Product Overview

SAMSUNG Digital Appliance Division

At Samsung Electronics, satisfying the needs of our customers is our top priority. By developing innovative products that enhance the lives of our customers worldwide, we have made pioneering moves in the digital appliances market, whose impact will be felt for many years to come. Stylishly designed, well equipped with convenient features, and environmentally friendly, our digital appliances are tailor-made with our customers at the forefront of our thinking.

Pioneering the Future of Digital appliances

Intent on becoming  the  leading global company  in  the digital appliance  industry, we are moving aggressively  to bolster our capabilities  for developing  innovative products and improving market outreach. To achieve this, we are enhancing the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product  lineups. To  further  increase profitability, we are also investing in the development of premium appliances in the side-by-side refrigerator, system air conditioner and drum  washing machine segments, while underscoring our commitment  to quality. As a market  leader  in advanced digital appliances, we are committed  to continually strengthening our competence in both  the built-in appliance and home network markets.