SAMSUNG Digital Appliance Division
At Samsung Electronics, satisfying the needs of our customers is our top priority. By developing innovative products that enhance the lives of our customers worldwide, we have made pioneering moves in the digital appliances market, whose impact will be felt for many years to come. Stylishly designed, well equipped with convenient features, and environmentally friendly, our digital appliances are tailor-made with our customers at the forefront of our thinking.
Pioneering the Future of Digital appliances
Intent on becoming the leading global company in the digital appliance industry, we are moving aggressively to bolster our capabilities for developing innovative products and improving market outreach. To achieve this, we are enhancing the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product lineups. To further increase profitability, we are also investing in the development of premium appliances in the side-by-side refrigerator, system air conditioner and drum washing machine segments, while underscoring our commitment to quality. As a market leader in advanced digital appliances, we are committed to continually strengthening our competence in both the built-in appliance and home network markets.