Mobily and Samsung Shift the Gears for Nationwide 4G LTE Network in Saudi Arabia

on Feb 28, 2012

Promising the most advanced LTE service in MENA region in terms of service quality and network coverage

Barcelona, Spain – February 28, 2012 – Samsung Electronics Co., Ltd, an advanced network solutions provider, today announced its provision of additional Smart LTE solutions to Etihad Etisalat (Mobily), a leading mobile operator and wireless broadband provider in the Middle East and North Africa.

To provide an innovative and unbeatable mobile service, Mobily is focusing on expansion of its 4G LTE network in a number of cities and regions in the Kingdom of Saudi Arabia using Samsung’s Smart LTE solution, the latest of its LTE product line-ups. The two companies previously worked together to introduce Saudi Arabia’s first 4G LTE and the world’s first TD LTE service in 2011.

Through this additional contract, Mobily aims to fully prepare the MENA region to cope with the expected data traffic boost created by smartphone and tablet adoption, enabling data communication speeds of 100 megabits per second. Mobily has ushered in a new era of mobile broadband in the Kingdom by being the first to provide advanced mobile services such as 3.75G HSPA, WiMAX and 4G LTE.

As part of the agreement, Samsung plans to roll out its Smart LTE solution including an additional 1,000 LTE base stations and all associated systems and network support services. In addition, Samsung will be deploying a network managed service to ensure provision of high-quality of service at all times.

Following the successful launch of a 4G mobile broadband service, we’re very pleased to keep working closely with Samsung to deliver enhanced mobile services to the Kingdom’s people,” said, Khalid Al Kaf, Mobily’s CEO and Managing Director. “I believe 4G LTE redefines how people can enrich their lives using smart mobile devices on an advanced network.

Youngky Kim, Executive Vice President and General Manager of Telecommunication Systems Business at Samsung Electronics, said “Mobily is an iconic operator with the technology power to create very innovative services, and now also allowing Samsung to continue to develop its own capabilities. “Samsung will make full efforts to satisfy Etihad Etisalat and the Kingdom’s people’s requirements with fully differentiated LTE solutions.”

Samsung Smart LTE solution is powered by advanced air resource allocation technology, providing enhanced performance and coverage by mitigating interferences among sectors and cells. Earlier this year Smart LTE was adopted for full-scale commercial service in Seoul, Korea, which is the densest urban area in the world.

Based on its wide range of field experience with OFDMA technology, Samsung has successfully entered into partnership for 4G LTE with more than 30 global operators. Samsung offers the most diverse 4G product line-up ranging from multi-standard base stations and macro base stations to pico to femto base stations supporting FDD and TDD technologies.


About Mobily

Mobily, the brand name of Etihad Etisalat, took its first step in becoming the Kingdom’s monopoly breaking mobile operator when it won a tender against five other competing consortiums in the summer of 2004. Today, Etisalat of the United Arab Emirates holds 27.46% of Mobily’s shares. The company has progressively built its reputation around the future of broadband, being one of the first operators in the world to launch an unlimited mobile data bundle, and lately being the first operator in the Kingdom to launch LTE. Mobily today commands the largest wireless broadband market share in Saudi Arabia with 8.7 million broadband subscribers on its network.


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

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