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Everything Galaxy Unpacked 2016

BARCELONA

  • THE VENUE

    A galaxy of new experiences wait behind these walls.

    People waiting outside Unpacked venue

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  • ANTICIPATION RUNS HIGH

    An excited murmur pulses through the venue as the crowd wait for the doors to open.

    People waiting inside Unpacked venue

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  • IT'S TIME

    The moment everyone's been waiting for.

    Audience watching the Unpacked begin

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  • READY FOR A NEW REALITY

    The audience don the Gear VRs that were waiting for them on their seats.

    Audience wearing Gear VRs

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  • AN EVEN BIGGER STEP FORWARD

    You were the inspiration for every innovation and every bold decision we made.

    Unpacked image on screen on Unpacked stage

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  • GALAXY S7 AND S7 EDGE

    Rethinking what a phone can do.

    DJ Koh, President of Mobile Communications Business at Samsung Electronics holding Galaxy S7 and S7 edge

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  • THE RELENTLESS PURSUIT OF INNOVATION

    To truly be an innovative company you need to identify human needs and how to solve them. And that's precisely what we do.

    Video of past Samsung phones and innovations playing on Unpacked stage screen

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  • HUMAN-CENTRIC DESIGN

    Sight is only one of your senses. That's why we designed a phone that not only looks great, but feels great too.

    Image of Galaxy S7 edge on Unpacked stage screen

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  • LIVING ON THE CUTTING EDGE

    The all new edge panel gives you faster access to the features you use most. Powerfully productive.

    Images of 5.1 inch Galaxy S7 and 5.5 inch Galaxy S7 edge on Unpacked stage screen

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  • THEY GO WHERE YOU GO

    The Galaxy S7 and Galaxy S7 Edge are water and dust resistant. Now you can take them anywhere without a care.

    Image showing Galaxy S7’s water resistance capability on Unpacked stage screen

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  • THE BIG EXPANSION

    Don’t stay locked into a fixed amount of memory. Expand your storage whenever you need to.

    Micro slot tray card sliding out of Galaxy S7 edge on Unpacked stage screen

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  • MORE DETAIL WITH LESS LIGHT

    The widest aperture available on a smartphone meets larger pixels for photos that are larger than life even at night.

    Photo taken with Galaxy S7 in low light on Unpacked stage screen

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  • THE FASTEST AUTOFOCUS EVER AVAILABLE ON A SMARTPHONE

    Making the impossible look easy. We took professional-grade camera technology, shrunk it down, and stuck it in a smartphone.

    Image of Galaxy S7’s rear camera on Unpacked stage screen

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  • PERFORMANCE OUTDONE

    A faster CPU, a more powerful GPU and better battery capacity. The Galaxy S7 and S7 edge are palm-sized processing behemoths.

    Image of Galaxy S7 edge’s inside components on Unpacked stage screen

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  • GAME IN CONTROL

    Gamers, we listened. You get to control everything from battery usage to interruptions.

    Image of Game Tools on Galaxy S7 edge screen on Unpacked stage screen

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  • THE GAME CHANGER

    Vanquish your enemies without a hiccup. It's the most advanced mobile gaming phone in existence.

    Video of the universe playing on Unpacked stage screen

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  • SAMSUNG PAY, NOW MORE THAN EVER

    The mobile wallet that transforms how you shop and pay. Almost anywhere you can tap or swipe a card.

    Images showing Samsung Pay on Unpacked stage screen

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  • BREAKING BARRIERS

    We’re here to show you that what others see as limits, we see as an invitation to redefine what is possible.

    Image expressing how Samsung redefines the possibilities on Unpacked stage screen

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  • A WHOLE NEW LEVEL

    Galaxy S7 and S7 edge redefine how we experience the world and share our experiences.

    Gear VR, Gear S2, Galaxy S7, S7 edge and Tab Pro S all together

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  • SAMSUNG CONNECT AUTO

    Driving will be safer, greener and more fun with this seamless, connected car service.

    Image of Samsung Auto Connect with app on Galaxy S7 on Unpacked stage screen

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  • 360-DEGREE MEMORIES

    Your world is 360 degrees, now your memories are as well.

    Partial image of Project Beyond’s 360 degree camera on Unpacked stage screen

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  • CREATING NEW DIMENSIONS TO EXPLORE

    A 360-degree journey that began with Project Beyond and has broken barriers to now include you.

    Deconstructed layers of Project Beyond’s 360 degree camera

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  • THE FUTURE OF VIRTUAL REALITY

    Mark Zuckerberg discusses the future of Virtual Reality: Science Fact, not Science Fiction.

    Image of partnership between Samsung Gear VR, Facebook and Oculus

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  • TRANSFORMING THE FUTURE

    Transcending the way we experience the world today and taking it to a whole new level.

    Gear 360 with Gear VR

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  • ANOTHER BOX UNPACKED

    It's now time to go out and explore.

    The words Galaxy Samsung on Unpacked stage screen

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  • FIRST LOOK

    Media and industry representatives see the Galaxy S7 and S7 edge for themselves.

    Crowds get their first hands-on with Galaxy S7 and S7 edge

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* All contents are the sole property of Samsung, and are protected by United States Federal law and international treaties. You are strictly prohibited from making a copy or modification without prior written permission from Samsung Public Relations, except as may be permitted by law. The contents are provided for information purposes only, and is intended for personal, non-commercial use. Product specifications are subject to change without notice. With regard to all contents in this page; (1) All designs, features, specifications, and user interfaces represented herein may change without notice. (2) Images seen here have been adjusted for demonstration purposes and may appear differently on the actual device. (3) All data on products herein are based on internal testing and are presented for general consumer understanding only. (4) All images on product screen are simulated, except where otherwise noted.

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