Company Overview
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Vision and Mission
Recognizing that the “digital revolution” is entering a new phase, Samsung Electronics has transformed operations, putting digital technology at the core. The company is committed to being a market-driven solutions provider and leader in the digital convergence marketplace.

The company's entire supply chain, from sales, marketing and communications, to research, manufacturing and distribution, is conducted electronically through an elaborate Internet-based network. This “speed and simplicity” model has ensured that services and products are customer-oriented.

Core competencies in semiconductors and CDMA technologies enable Samsung Electronics to create digital solutions for the home, mobile user and office that enable seamless communications, facilitate business transactions, access to the Internet and offer digital entertainment.

Leading Products
Samsung Electronics' leading products range from memory chips and digital TVs, display monitors, to mobile phones. Its involvement in the three disciplines of digital technology chips, R&D and manufacturing means that Samsung Electronics is uniquely positioned to create innovative and superior digital products.

The Digital Media Network Business specializes in convergence technologies. This division is a leading developer and manufacturer of digital TVs, color monitors, DVD players, notebook PCs, printers and all-in-one wireless devices.

The Device Solution Network Business is the world's largest producer of DRAMs, SRAMs, and TFT-LCDs. This unit is also a pioneer in non-memory chips.

The Telecommunication Network Business is the leading producer of CDMA handsets and the world's third largest manufacturer of mobile phones, with a market share of 10.5% in the first quarter of 2003, rising from sixth place in 2000 with a market share of 5.0% (source: Dataquest). Samsung Electronics continues to strengthen its global position, producing and marketing CDMA, GSM and TDMA mobile phones as well as 3G handsets.

Finally, the Digital Appliance Network Business maintains a significant presence in the home appliance marketplace as a major player in microwaves, Internet refrigerators, air conditioners and other products for the home.

Samsung Electronics' achievements include:

• World's biggest producer of DRAMs – dynamic random access memory chips
• World's top producer of TFT-LCDs – thin film translator-liquid crystal displays
• Developed the world's first Internet phone, WiBro phone, TV phone, watch phone, camera phone and MP3 phone
• World's first developer and mass-producer of digital TVs
• The number 4 manufacturer of semiconductor chips and mobile phones
• Launched the world's first LCD TV that uses a new type of imaging device
• Samsung's Home Network solution chosen as a standard by Consumer Electronics Association
• Developed the industry's first high definition 24-inch LCD TV
• Secured core patents for MPEG-4 technology

Samsung Electronics' vision for the 21 st century is to lead the digital convergence revolution. The company will create a total solution business model that will maximize value for the participants of the digital convergence market. Samsung Electronics is advantaged because it has the key semiconductor technology and understanding of a variety of consumer electronics, telecommunications and computer platforms to network and converge these different platforms.

Samsung has been the Olympic Partner in the wireless communications equipment category since 1997.

Highlights of Awards and Rankings include:

• Samsung Digimax i6 PMP Wins “Best Multimedia Digital Camera” in TIPA European Photo and Imaging Awards (2006)
• The 4th Hong Kong Digital Entertainment Excellence Awards, Hong Kong Productivity Council (2006)
• Award of the Caring Company Logo 2005/2006
• “The Best LCD Monitor Award 2005” in Hong Kong , PC Market (2006)
• “The Best Brand Award 2005” in PC3 and Golden Shopping Center (2006)
• “The Best of the Best Award of LCD Monitor” in Hi-Tech Weekly (2006)
• “My Favorite LCD Monitor”, My Favorite LCD TV” and “My Favorite Plasma TV” in Asia , Digital Entertainment Expo Asia 2005.
• The Asian Advertising Award in Media Magazine (2006)
• “Trusted Brands 2006” Award in Reader's Digest (2006)
• “The Best Notebook Award” and “The Best LCD TV Award” in Hong Kong , PC Weekly Brand Award 2005 (January 2006)
• Samsung has topped the rankings with the total number of European Imaging and Sound Association (EISA) Awards since 2003 (2003 – 2006)
• “Design for Asia Awards” in 2004 and 2005, Hong Kong Design Center (2004 and 05)
• Samsung SGH-D500 Wins GSM Association Award for Best Mobile Handset 2005
• Capital Magazine Best Mobile Brand Award 2005
• Esquire – Man At His Best Award 2005
• No. 20 ranking in Business Week/ Interbrand's Top 100 brands with Brand value of US$1 4 . 96 Billion (200 5 )
• 19 IDEA Design Awards since 2001, ranked No.1 in total numbers of awards for the past five years, Business Week (July 200 5 )
• No. 2 ranking in Business Week's Top 200 Emerging Market Companies (2003)
• “Best Companies in Korea ” Awards, FinanceAsia (March 2002)
• IF Design Awards (March 2002)
• “Best Managed Company” in Korea , Asiamoney (December 2001)
• No. 1 ranking in South Korea 's leading companies, Far Eastern Economic Review 200” (2001)