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(Aug 03,2006)
Samsung Sponsorship of the World’s Biggest Gaming Event Promotes Sports and Digital Lifestyle in Hong Kong
Hong Kong is buzzing with the kick-off of the Hong Kong Champion Final for the
World Cyber Games

The Hong Kong Champion Final of the Samsung sponsored World Cyber Games (WCG) created a huge stir when it opened today as thousands of spectators descended on the Hong Kong Convention & Exhibition Centre to witness the territory’s best gamers shoot, fight, race and plot their way to a place in the Grand Final in Monza, Italy, in October.

Operated by International Cyber Marketing and sponsored by Samsung, the WCG is the largest gaming event in the world. The Olympics of gaming started in 2000 and has grown in scale and popularity since. This year’s Grand Final in Italy will see over 700 of the world’s finest gamers, representing more than 70 countries, including Hong Kong, competing for US$400,000 in prize money and the honor of being the best of the best in gaming.

“This is Samsung’s seventh year as a global sponsor of the WCG. Samsung is dedicated to improving the quality of our customer’s lives with innovative electronic products and by promoting a digital lifestyle,” said Mr. B.W. Kim, managing director, Samsung Electronics Hong Kong Co. Ltd. “It is a great pleasure for us to able to support the WCG and to help it become the most prestigious e-Sport competition in the world as well as a multicultural festival promoting social harmony through digital innovation.”

The Hong Kong Champion Final will be held from July 28-Aug 1. During this five-day event, more than 400,000 spectators are expected to turn up to see 250 of Hong Kong’s top gamers compete in the virtual worlds of Counter-Strike™ 1.6, Warcraft® III: Frozen Throne™, Project Gotham Racing® 3 and Dead or Alive® 4. Winners and runners-up will be rewarded with generous cash prizes and Samsung LCD Monitors, but the real draw is the chance to represent Hong Kong and go up against the world’s best in the Grand Final at Monza this October.

As sponsors of the tournament, Samsung will be on hand to showcase their latest innovative products and creative designs at a state-of-the-art booth which also drew crowds of admirers on the first day of the event. This year Samsung have set-up a racing car themed display booth to showcase their innovative products and creative designs.

For more information, please visit: http://hk.worldcybergames.org / www.samsung.com.hk, or call the Samsung Customer Services Hotline at 2862-6001

 

 

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