SAMSUNG's Digital World
Samsung Electronics Hong Kong has launched a revolution in LCD monitors for home, professional designers and business users with the introduction of nine new MAGIC series models to Hong Kong.
Samsung’s Visual and Display Division is the largest manufacturer of digital TVs and monitors in the world. Due to its consistent delivery of high-quality products, Samsung has maintained its position as the No.1 display manufacturer in the world since 19981. With the superior picture quality and viewing experiences of the MAGIC monitors, the company is set to fortify that position.
MAGIC comprises of five clearly defined, series to make choosing a monitor that suits your professional or entertainment needs, tastes and lifestyle easier than ever: |
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Multimedia
Imagine the combination of work and entertainment. |
Art
Imagine fine art on your desk. |
Giant
Imagine a bigger and wider vision. |
Intelligence
Imagine advanced display technology and intelligent image quality. |
Classic
Imagine superior standards at affordable prices |
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Multimedia Series: Rich Multimedia Support for Work and Play
The 22-inch SyncMaster 225MS will meet an increasing customer demand for larger monitors. With a wide aspect ratio of 16:10, this display has also been designed to suit the natural viewing angle of the human eye, making it significantly more comfortable for both work and entertainment purposes than monitors with conventional 4:3 wide ratios.
The 225MS also offers 700:1 contrast ratio, a high 1680 x 1050 resolution and a 5ms fast response time. The latter feature reduces ghosting and jagged pixel effects ensuring more stable viewing of TV, DVD and video streaming.
The HD Ready 225MS, by supporting a 1080i input for High Definition Multimedia Interface (HDMI), delivers crystal clear all digital and audio quality via a single cable; a feature, which in conjunction with SRS TruSurround XTâ, provides users with the ultimate home entertainment experience. SRS TruSurround XT transforms any audio
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1 In terms of sales volume and gross revenue; IDC.
material, including mono, stereo and surround encoded content, into virtual surround sound that, whether delivered via a two-speaker system or headphones, can only be described as breathtaking.
This monitor also incorporates two of Samsung's proprietary Magic Technologies: MagicTune? and MagicBright3?. MagicTune is an easy-to-use, on-screen interface that allows you to use your mouse to control all of the Magic Technology picture adjustments from one place. MagicBright3 automatically optimizes brightness, contrast and gamma correction, based on the specific application. With a push of a button, users can easily switch between Text, Internet, Movie, Game, Sports, Custom and Print View modes, to help ensure the best picture quality.
As with all the monitors in the MAGIC series, a strong focus on style and user comfort is evident in the exterior design of this model. Built-in speakers and a soft-touch sensor for turning the unit on and off provide increased convenience and chic. The 225MS has simple smooth edges and contour, which, along with the glossy black finish, create a relaxing visual effect. For increased flexibility this display also has a wall- and arm-mounting feature.
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Art Series: Combining Style and Quality for All-Purpose Applications
The SyncMaster 732N and 932B look more like objets d'art than the versatile 17- and 19-inch TFT-LCD monitors that they are. Nature was the muse that inspired the designers of these displays; a fact evident in the way their organic lines soothe the eye. The elegant simplicity of their exteriors is made possible by a boltless surface finished in high-glossy ebony-black and ivory-white and set off by a sparkling jewel-like LED power button backlit in translucent-blue.
With a revolutionary new ball-hinge mechanism, the elegance of the 732N and 932B exteriors is reflected in the fluidity of their movements. The world-first elastometer ball allows unprecedented flexibility and freedom for graceful rotation of the monitor. |
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Although these models could sit comfortably in any art collection, they are also designed to be used. Both the 732N and 932B offer solid specifications, including a 700:1 contrast ratio, 5ms response time, 1280 x 1024 resolution, making them ideal for home entertainment and gaming, as well as SOHO users.
These two displays also feature three of Samsung's proprietary Magic Technologies, MagicColor™, MagicBright2™ and MagicTune, as well as an auto adjustment feature that automatically optimizes the image for the screen. MagicBright2 offers settings for text computing, viewing video on the Internet, and for entertainment applications such as gaming, video streaming or even viewing DVDs on your display through your computer or video interface.
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Giant Series:
Innovative Features for an Optimum Windows Vista Experience
The SyncMaster 931BW, 206BW and 226BW make up a series of 19-, 20- and 22-inch widescreen LCD monitors. All three monitors feature a lightning fast 2ms (GTG) response time, making them a particularly attractive choice for those who appreciate the comfort of working with a larger screen, movie-lovers, and gamers who seek true-to-life images and a vivid gaming experience.
The trio of monitors also features excellent specifications that provide premium performance, value and style to home and commercial users. With 16:10 wide aspect ratios, they offer precision and enhanced productivity for a range of professional and entertainment applications. All three monitors also feature MagicTune and MagicBright3, are HDCP capable and are further equipped with Windows Vistaä Premium Certification, dual inputs (DVI-D & Analog).
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In preparation for the launch of Windows Vista, Samsung created a special task force to work closely with Microsoftâ. This ensured that Samsung’s widescreen monitors comply with the high-quality standards of Windows Vista Premium Certification. In the process, Samsung has solidified its place as a leader in this market segment and has paved the way for a lasting global partnership with Microsoft. More importantly, it means that Samsung customers can get the most out of the latest software innovation on the market.
The high-performance capabilities of the 931BW, 206BW and 226BW give the best expression possible to Windowsâ Aero – the attractive new user interface of Windows Vista: High contrast ratios do better justice to the translucent effects; fast response times enhance the convenience of the Preview feature; and the wider screen ensures maximum appreciation of the live taskbar thumbnail feature, Windows Flip. The wider screens of these models will also allow full enjoyment of Windows Vista improved multimedia capabilities and benefit the use of Windows Sidebar by enabling users to comfortably see the Sidebar, the Desktop Gadgets it contains, and several windows at the same time.
The new monitors are packaged in a sleek and stylish design, complete with a shiny black bezel. To create a comfortable, highly-customizable user experience, this series of monitors features a detachable stand that allows for wall or arm mounting. Furthermore, all three monitors incorporate ergonomic capabilities for enhanced comfort and flexibility.
The 931BW monitor also features a resolution of 1440 x 900, a dynamic contrast ratio of 2000:1 and 300 cd/m2 of brightness. Both the 206BW and the 226BW model feature an ultra-high resolution of 1680 x 1050 and a dynamic contrast ratio of 3000:1.
"By combining a fast response time with a widescreen viewing area, this series of displays is an excellent choice for any personal or professional user who seeks superior image quality and advanced motion graphics," said Alvin Lam, Manager - Monitor Product Marketing, Samsung Electronics Hong Kong. "Samsung is proud to include these high-performance and stylish monitors in its award-winning line of SyncMaster displays."
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Intelligence Series:
A Monitor for Professional Users with Demanding Color Needs
Designed for color critical applications, desktop publishers, video and photography editors and graphic designers, the 20-inch Light Emitting Diode (LED) Back Light Unit (BLU) SyncMaster XL20 monitor that features 114% of the National Television System Committee (NTSC) color gamut supports users that demand extremely accurate color temperature, linearly color tracking, brightness uniformity and color reproduction. Traditional LCD screens typically cover only 82 percent of the NTSC standard color gamut (CRT covers 76 percent), while the new XL20 utilizes a unique light emitting diode back light unit (LED BLU), increasing the color gamut up to 114% of the NTSC color gamut. The LED BLU can significantly enhance images, producing a more natural range of color, and covering the full Adobe RGB natural color space / gamut and CMYK colorspace. The LED backlight lacks mercury and halogen, making it more eco-friendly than conventional monitor light sources. Samsung’s Super LED Backlight technology received the prestigious European Imaging and Sound Association (EISA) “Innovation Award” for 2006/2007. |
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The XL20 is further enhanced by a Color Management System (CMS) that helps provide vivid and precise color. CMS includes X-rite Huey, which enables color calibration for more accurate quality control, and Image Viewer, an intuitive tool that previews color differences between monitors and printers. CMS also provided Natural Color Expert software, allowing users to calibrate the monitor's color profile to fit their specific color requirements.
In addition to its ultra-wide 114% NTSC color gamut and innovative color performance, the XL20 offers other notable specifications, including an impressive
600:1 contrast ratio, a wide 178 degree viewing angle, a fast 8ms (GTG) response time and high resolution of 1600 x 1200.
The XL20 is also designed to support a comfortable, yet stylish work environment. It is equipped with a height adjustable stand and pivot capabilities for increased comfort, and comes complete with an attractive detachable hood. The hood allows users to appreciate the professional image quality and accurate color representation, by blocking unwanted surrounding ambient light, and producing a pure color temperature.
"Samsung is unwavering in its commitment to innovation, and with the XL20 we once again set the standard for superior image quality, great performance and attractive design," said Alvin Lam, Manager - Monitor Product Marketing, Samsung Electronics Hong Kong. "This product is the best choice for customers who seek a professional monitor with advanced display technology and intelligent image quality." |
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Classic Series: Affordable Monitor for Commercial Market
Targeted at government, corporate, SME markets, and family-users, the 17- and 19-inch SyncMaster 740BX and 940BX feature a notable 1000:1 contrast ratio, giving customers vivid and rich color at an affordable price. This attractive model also comes with a quick 5ms response time, 1280 x 1024 resolution, 170-degree horizontal viewing angle, analog and DVI interface, as well as Samsung's proprietary Magic Technologies: MagicBright2, MagicColor and MagicTune.
In addition to the advanced display characteristics, this display has an ultra-thin bezel, which gives users the ability to tile the monitor side-by-side for increased productivity.
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Availability
The SyncMaster 931BW, 206BW, 226BW, 740BX and 940BX is currently available in Hong Kong for HK$1,990, HK$2,490, HK$2,990, HK$1,690 and HK$1,990 respectively. The SyncMaster 732N and 932B are also on sale here for HK$1,690 and HK$2,090. The 225MS and XL20 are only available in Hong Kong for HK$3,590 and HK$13,990 by March.
For more information about Samsung’s complete line of LCD monitors, please visit www.samsung.com/hk, or call the Samsung Customer Services Hotline at (+852) 3698-4698.
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