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(Oct 30,2007)
Samsung Transforms the Printer into a Refined Work of Art
Samsung blazes a new trail to take the global printer industry beyond functional competitions and into a design-centric era.
SAMSUNG's Digital World

Samsung Electronics, the world’s second-largest laser printer manufacturer, today unveiled the world’s slimmest monochrome laser printer ML-1630 and multifunctional printer SCX-4500. With a ‘grand-piano’ black and high-gloss finish, the compact printers exude a sense of luxury that emphasizes personal style and value. For the first time in the industry, a printer has been developed not only on the basis of function and performance but also on sensibility.


“The world is wild about fine design,” said Catherine Yiu, manager – Printer Product Marketing, Samsung Electronics Hong Kong. “In a world where consumers are looking for more than product functionality, Samsung has introduced an innovative product design and functionality that will further cement its position in the high-end printer market.”

With their sleek and elegant form, the ML-1630 and the SCX-4500, both reminiscent of a stately grand piano, inspire great performances. Targeting savvy users who value individual style and design, ML-1630 and SCX-4500 accentuate sophisticated forms of minimalism by reducing the printer to its essentials and simultaneously incorporating an aesthetic stylishness. The new products, which hide the form factor underneath and are covered with a sleek and simple top panel, combine exquisite design and high performance.

Moreover, the duo employs high quality materials with high-gloss finish to accentuate the ‘grand-piano’ theme. The blue LED scan process indicator, button-less sensors as well as audible melodic alerts and tones further highlight their simplicity. The convergence of simple lines and forms culminates in a unique, minimal elegance.

The world’s slimmest mono laser printer ML-1630 is only 11cm thick -- two thirds the size of the competition’s offer. Reducing the printer to its most fundamental features, Samsung accomplished a perfect counterbalance between a simple and sleek exterior and the printer’s high-technology interior.

Despite their compact and slimmer size, compared to competitors, the Samsung ML-1630 and SCX-4500 still assure high quality in their basic functions. By reducing unnecessary buttons and replacing them with soft-touch sensors, the ML-1630 and SCX-4500 enable you to exercise the menu more conveniently and effectively. Also, you can easily clear a paper jam with the custom-designed semi-auto docking slide-out cassette.

“Samsung now takes the printer to an entirely new level of artistic refinement, above the technology and functional competition,” said Yiu. “Wanting more than just functionality, consumers search for products that are reflections of themselves. Therefore, a competitive edge is no longer based solely on functionality; sensibility and uniqueness are also key factors. Our innovative new printers offer so much more than conventional models, which are often thought of as add-on equipment. Samsung’s new printers are luxurious icons of the global market that target discerning consumers,” she added.

For more information about Samsung's complete line of printers and MFPs, please visit http://www.samsung.com/he/products/printer, or call the Samsung Customer Services Hotline at (+852) 3698-4698.

Specifications

 

ML-1630

SCX-4500

Print

Speed

Up to 16 ppm in A4 (17 ppm in Letter)

First Print / Copy Out Time

15 seconds (From Sleep Mode)

Resolution

Up to 1,200 x 600 dpi

Up to 600 x 600 dpi

Copy

Speed

N/A

Up to 16 ppm in A4
(17 ppm in Letter)

First Print / Copy Out Time

N/A

15 seconds
(From Cold Start)

Resolution

N/A

Up to 600 x 600
dpi effective output

Scan

Resolution (Optical)

N/A

Up to 600 x 2,400 dpi

Resolution (Enhanced)

N/A

Up to 4,800 x 4,800 dpi

Scan to

N/A

Scan to PC

Paper Handling

Input Capacity and Types

100-sheet Sliding Cassette

Output Capacity and Types

30 sheets Face-Up

General

Memory / Storage

8MB

OS Compatibility

Windows 2000/2003/XP/Vista Various Linux OS, Mac. 10.3~10.4.

Interface

Hi-Speed USB 2.0

Noise Level

Less than 45 dBA (Printing)

Dimension (W x D x H)

332 x 375 x 121.5mm

332 X 393 X 164.5mm

Weight

6.4kg

8.6kg

Consumables

Yield

Average Cartridge Yield 2,000 standard pages.
(Ships with 1,000 pages Starter Toner Cartridge)

Warranty

1 year on-site local warranty

SRP

HK$1,699

HK$2,499

* Specifications are subject to change without notice

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