Cheil Communications is a full-service marketing communications group, offering advertising, market research, consulting, public relations and new media services to a global roster of clients. Since its establishment in 1973, Cheil Communications has been the leader in Korea’s advertising industry. Over the past two decades, it has expanded its focus beyond Korea’s borders, offering world-class brand management and communication services on a global basis. Cheil Communications operates 31 offices in 24 nations, and was ranked by Advertising Age as the world’s 16th largest advertising firm based on 2006 revenues (up from 18th the prior year). Clients have included oil refiner S-Oil, GM-Daewoo, leading Korean mobile phone service provider KTF, Samyang Food, GlaxoSmithKline and Samsung Electronics.

Cheil Communications has distinguished itself in the highly competitive field of advertising and marketing. The company has developed proprietary models based on years of research and data to aid in the development of brand management, sales and marketing, and forecasting strategies for clients.

Cheil’s creativity has been recognized by more than 70 prizes in domestic and overseas advertising competitions, including the prestigious Cannes International Advertising Festival (Gold Lion) and the Korea Advertising Awards (Grand Prize).

In 2006, Cheil solidified its position as the leader in the Korean ad market, with billings reaching $1.936 billion, three times greater than its nearest domestic competitor. In addition, the company increased the portion of overseas business to $1.042 billion, 54 percent of total billings. Cheil led Samsung Electronics’ global marketing activities, including its sponsorship
of the Winter Olympic Games in Torino and the Asian Games in Doha in 2006. It also helped the brand to achieve remarkable success through the sponsorship of Chelsea Football Club in England’s Premier League and the NFL in the United States.

Cheil Communications will continue to pursue its goal of becoming one of the world’s leading marketing communications groups, using its “Passion for Ideas” to provide creative and successful marketing services to clients around the world.