Why Bixby | Apps - SAMSUNG HK_EN

bixbylogo Bixby

A new way to interact
with your phone.

Bixby makes your phone helpful – assisting in completing tasks, telling you what you’re looking at, learning your routine and remembering what you need to do.
Just push the Bixby button.

Bixby : A New Way to Interact with Your Phone

Technology is supposed to make life easier, but as the capabilities of consumer electronics become more diverse, the interfaces on these devices are becoming too complicated. User interface designers have to make tradeoff decisions to cram many functions into a small screen or bury them deeper in layers of menu trees. Samsung has a conceptually new approach to human-device interaction, :  instead of humans learning how the machine interacts with the world (a reflection of the abilities of designers), it is the machine that needs to learn and adapt to us. The interface must be natural and intuitive enough to flatten the learning curve regardless of the number of functions being added. With this new approach, Samsung has employed artificial intelligence, reinforcing deep learning concepts to the core of our user interface designs. Bixby is the ongoing result of this effort. Bixby will be a new intelligent interface on our devices. Fundamentally different from other voice agents or assistants in the market.

Bixby offers a different experience


When an application becomes Bixby-enabled, Bixby will be able to support almost every  task that the application is capable of performing using the conventional interface (ie. touch commands).  Most existing agents currently support only a few selected tasks for an application and therefore confuse users about what
works or what doesn’t work by voice command. The completeness property of Bixby will simplify user education on the capability of the agent,
making the behaviors of the agent much more predictable.

Context awareness

When using a Bixby-enabled application, users will be able to call upon Bixby at any time and it will understand the current context and state of the application and will allow users to carry out the current work-in-progress continuously. Bixby will allow users to weave various modes of interactions including touch or voice
at any context of the application, whichever they feel is most comfortable and intuitive. Most existing agents completely dictate the interaction
modality and, when switching among the modes, may either start the entire task over again, losing all the work in progress,
or simply not understand the user’s intention.

Cognitive tolerance

When the number of supported voice commands gets larger, most users are cognitively challenged to remember the exact form of the voice commands.
Most agents require users to state the exact commands in a set of fixed forms. Bixby will be smart enough to understand commands with incomplete information and execute the commanded task to the best of its knowledge, and then will prompt users to provide more information and take the execution of the task in piecemeal. This makes the interface much more natural and easier to use.