WB350F If photography is more than a hobby, but less than a career calling, consider the Samsung SMART CAMERA WB350F. With its premium 21x optical zoom and 23mm wide-angle lens, you’ll capture powerful images without having to go out of your way. You’ll create art worthy of hanging on a gallery wall, even if you’d rather just share it with friends and family. The compact, cloud-enabled camera features Wi-Fi and NFC capabilities so you can share your creations just about any way imaginable. Both shooting and sharing are made even easier thanks to a large 75.0mm (3.0") hVGA hybrid touch screen that lets you effortlessly control your camera.
  • 10x zoom and a 23mm wide-angle lens
  • Tag & Go & NFC
  • 1080p Full HD Recording

Recycling Batteries Responsibly

  • The European Directive on Batteries and Accumulators aims to minimise the impact of batteries on the environment and encourage the recovery of the materials they contain. In the UK, regulations on the recycling of batteries and accumulators (rechargeable batteries) were Introduced in 2009. The Waste Batteries Regulations aim to significantly increase UK collection and recycling of used portable batteries from 3% in 2007 to 25% by 2012, rising to at least 45% in 2016.

  • The battery symbol on a product or on its packaging indicates that the product must not be disposed of with general household waste. Instead, it is the consumer’s responsibility to dispose of their waste batteries at a designated collection point so that they can be recycled. The separate collection and recycling of batteries at the time of disposal will help to conserve natural resources and ensure that they are recycled in a manner that protects human health and the environment. A comprehensive list of battery recycling centers can be obtained from: www.recycle-more.co.uk

  • All Samsung products that are subject to the Batteries Directive are compliant with the UK battery and accumulator Requirements. In accordance with national law, SAMSUNG Electronics (UK) Ltd is a member of an approved batteries producer compliance scheme. This scheme collects, treats and disposes of batteries on Samsung’s behalf.


SRP: $2,290


  • - A Vibrant Imaging Experience
  • - Daul IS to Capture realistic details
  • - Simply Tap to Share Your Creations
  • - 18x Optical Zoom gets you closer and clearer
  • - Navigation that’s More Intuitive
  • - 3.0” LCD Display
  • - Capture Images in Stunning Detail
  • - High Sensitivity ISO 3200


If your passion for photography is something more than a hobby, then Samsung SMART CAMERA WB350F is destined to be your top favorite. Combining a powerful 21x Optical Zoom with a 23mm Wide Angle lens, it allows you to effortlessly capture images and snapshots of majestic landscape, up close and far away. WB350F also supports Cloud, Wi-Fi and NFC functionalities, enabling you to share perfectly rendered images in multiple ways. With its stylish retro-modern design, you can shoot anything in sight while appearing trendy.

Expand your range of photo opportunities

Expand your range of photo opportunities
Whether you are shooting in close range or from afar, the resultant images will be equally stunning. From the world’s tallest skyscrapers to fields of wild flowers that stretch for miles, everything can be excellently shot by the 23mm Wide Angle lens of Samsung SMART CAMERA WB350F. Even the professional surfer riding an ocean wave can be captured with the 21x Optical Zoom, along with the dramatic splashes of water in every exquisite detail.
*To get started with various sharing features (Wi-Fi/NFC), download free Samsung SMART CAMERA App installation from Google play or App Store.

Smart sharing with a light tap

Smart sharing with a light tap
The camera’s Wi-Fi and NFC technologies bring infinitely more possibilities to the world. Placed back-to-back against a smartphone, the camera instantly transfers photos and videos, thanks to Photo Beam, and its MobileLink mode can transmit different content to different devices. Its other wireless sharing features include Remote Viewfinder, where the camera can be controlled by a smartphone, and AutoShare, which automatically activates NFC technology and sends photos through Wi-Fi to smartphones or mobile tablets. Whether you want to share images or save them, it can be done easily and conveniently.

Baby Monitor

Baby Monitor
Show your concern for your beloved anywhere you are

Download the Home Monitor App from App Store or Google Play to your smartphone and the WB350F will serve as a baby monitor. Place the WB350F near your baby to detect his or her every movement, including their cries, and the information will be instantly transmitted to your smartphone, so you can receive the fullest updates of your beloved at anytime.

Full Manual Mode

Full Manual Mode
Full Manual mode offers you comprehensive creative potential with a camera. Aperture Priority and Shutter Priority settings give you total control over shutter speed and depth of field to accurately shoot fast-moving images in dim-light settings. With its all-rounded functionality, you can capture your most ideal snapshots.

Dual Capture

Dual Capture
Snap great photos while shooting a video, performing both these functions at the same time with competence. WB350F’s Dual Capture mode lets you retrieve photos from the Full HD video you’ve shot. This makes it possible for you to record the most exciting moments of your child’s soccer game and share them instantly with your friends and relatives.

Smart Mode

Smart Mode
Everyone can shoot like a pro

Simply tap the Smart Mode to access a range of special photo-taking modes: Professional photography of light traces, silhouettes and high-speed motion can now be accomplished with just a touch. The Rich Color Mode can even help inject surrealistic hues into your works and put across your signature style vividly, towards perfection.。

16.3 MP BSI CMOS Sensor

16.3 MP BSI CMOS Sensor
Outstanding performance despite dim settings

Camera flashes do not always suit every occasion. Samsung SMART CAMERA WB350F has a built-in 16.3 MP BSI CMOS Sensor, which needs less light than its conventional counterparts, to perform superior shooting. And with the Low Light Shot mode in place, three continuous shots can be taken and merged together into one to deliver a bright and sharp composition.

Beauty Face

Beauty Face
Choose the most beautiful moment instantly

Samsung SMART CAMERA WB350F’s Beauty Face mode enables you to capture a quick succession of someone’s facial expressions in lightning speed. Just by tapping the face that shows up in a photo, it will be replaced with a better shot, to ensure the most beautiful smile is captured in your snapshots.

Full HD Video (1080/30p)

Full HD Video (1080/30p)
Compact device for Full HD video recording Full HD video recording

Samsung SMART CAMERA WB350F shoots 1920x1080p Full HD video at 30 frames per second with lifelike color and extraordinarily sharp details. Plus, its H.264 format allows for longer recordings with MJPEG video, so you can capture more action and excitement.

Retro design with a modern touch

Retro design with a modern touch
Inspiration drawn from retro cameras is blended with a modern minimalist design to create the elegance, streamlined aesthetics and faux leather finish that define Samsung SMART CAMERA WB350F. This, combined with a light, compact body, enables you to grab the device and shoot spontaneously, to express your personal style.

3” hVGA Hybrid Touch Screen

3” hVGA Hybrid Touch Screen
Navigation that’s more intuitive

Samsung SMART CAMERA WB350F’s Hybrid Touch Screen offers two navigation options: a 5-way button that lets you easily move the cursor up, down, left and right, while enabling your easy browsing of the features menu; In addition, when you want to enter text, simply input the characters on the 3” hVGA Touch Screen, much like you would on a smartphone. Camera operation and photo sharing have never been so easy and fast.

tech specs

Dimension of EC-WB350FDMBHK


  • Sensor Type

    1/2.3″ (Approx. 7.77mm) BSI CMOS

  • Effective Pixel

    Approx 16.3 Mega pixels

  • Total Pixel

    Approx 16.7 Mega pixels


  • Focal Length

    Samsung Lens f= 4.1~86.1 mm (35 mm Film Equivalent: 23~483 mm)

  • F No.

    2.8(W) ~ 5.9(T)

  • Optical Zoom


  • Digital Zoom

    Still Image mode: 1.0X ~ 5.0X
    Play mode: 1.0X ~ 9.4X (depends on image size)*
    Intelli-zoom: 2.0X


Image Stabilization

  • Mode

    OIS (Optical Image Stabilazation)


  • Technology

    TFT LCD (C type Touch)

  • Size

    75.0mm (3"), 460K dots


  • Technology

    TTL Auto Focus (Center AF, Multi AF, Tracking AF, Face Detection AF, Touch AF)*
    Manual Focus*
    Movie CAF

  • Range

    Normal: 80cm ~ Infinity (Wide), 350cm ~ Infinity (Tele)
    Macro: 10cm ~ 80cm (Wide), 150cm ~ 350cm (Tele)
    Auto Macro: 10cm ~ Infinity (Wide), 150cm ~ Infinity (Tele)
    Manual: 10cm ~ Infinity (Wide), 150cm ~ Infinity (Tele)

Shutter Speed

  • Shutter Speed

    Smart Auto: 1/8 ~ 1/2,000 sec.
    Program: 1 ~ 1/2,000 sec.
    Night: 8 ~ 1/2,000 sec.
    Manual: 16 ~ 1/2,000 sec.


  • Control

    Program AE, Aperture Priority AE, Shutter Priority AE, Manual Exposure

  • Metering System

    Metering System: Multi, Spot, Center-weighted, Face Detection AE
    Metering Range: EV 1~17 (Wide, ISO Auto), EV 3~17 (Tele, ISO Auto)

  • Compensation

    ±2EV (1/3EV steps)

  • ISO Equivalent

    Auto, 80, 100, 200, 400, 800, 1600, 3200


  • Mode

    Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash Off, Red-eye fix

  • Range

    Wide: 0.3m ~ 4.1m (ISO auto)
    Tele: 0.5m ~ 2.9m (ISO auto)

  • Recharging Time

    Approx. 4 sec.

White Balance

  • Mode

    Auto WB, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, K


  • Mode

    * Mode (Dial): 1) Auto 2) Program 3) A/S/M 4) Smart 5) Best Face 6) Magic Plus 7) Settings 8) Wi-Fi
    * Auto: Portrait, Night Portrait, Night, Backlight Portrait, Backlight, Landscape, White, Macro, Macro Text, Tripod, Action, Macro Color, Natural Green, Blue Sky, Sunset, Fireworks, lowlight, spotlight, spotlight macro, spotlight portrait
    * Smart: Beauty Face, Continuous Shot, Landscape, Macro, Action Freeze, RichTone, Panorama, Waterfall, Silhouette, Sunset, Low Light Shot, Fireworks, Light Trace
    * Magic Plus: Effect Artist, Color Brush, My Magic Frame, Motion Photo, Photo Filter, Movie Filter, Photo Editor
    * Wi-Fi: MobileLink, Remote Viewfinder, Baby Monitor, SNS & Cloud, Email, Auto Backup, Samsung Link, S/W Upgrade Notifier, AutoShare
    * Drive: Single, Continuous(High, Normal), BKT(AE)
    * Self timer: Off, 2 sec., 10 sec.

Image Play

  • Image Play

    Single image, Thumbnails, Advanced Slide Show, Movie Clip, Smart Album

Date Imprinting

  • Date Imprinting

    Date & Time, Date, Off (user selectable)

Movie Clip

  • Video Recording

    * Smart Movie: Landscape, Blue Sky, Natural Green, Sunset
    * Movie Size: 1920x1080(30fp), 1280×720(30fp), 640×480(30fps), 240 web
    * 21x optical zoom (Max. recording time: 20min)
    * Voice: Sound Alive, Sound Alive Off
    * Dual Capture (Movie 1080p@30pfs & Still 2M pixels)

  • Effect

    * Smart Filter : Palette Effect 1, Palette Effect 2, Palette Effect 3, Palette Effect 4, Miniature, Vignetting, Sketch, Fish Eye, Classic, Retro

  • Edit

    Pause during recording and playing, Still Image Capture, Time Trimming


  • Media

    * Internal memory: Approximately 9.5MB
    * External Memory: MicroSD (up to 2GB guaranteed), MicroSDHC (up to 32GB guaranteed), MicroSDXC (up to 64GB guaranteed) - Class 6 and above recommended
    * Internal memory capacity may not match these specifications

  • File Format

    * Still Image: JPEG (DCF), EXIF 2.21
    * Movie Clip: MP4 (Video: MPEG4, AVC/H.264 ; Audio: AAC)

  • Image Size

    16M: 4608 x 3456
    14MP: 4608 x 3072
    12MW: 4608 × 2592
    10M: 3648 x 2736
    8M: 2832 x 2832
    5M: 2592 x 1944
    3M: 1984 x 1488
    2MW: 1920 × 1080
    1M: 1024 x 768


  • Digital Output Connector

    USB 2.0

  • Audio

    Microphone: Mono
    Internal Speaker: Mono

  • Video output

    AV: NTSC, PAL (User selectable)

  • DC Power Input



  • Power Source

    Rechargeable battery: SLB-10A
    Connector Type: micro USB (5 pin) 155 mins / 310 shots


  • Dimension
    Dimension (W x H x D)

    113.6 x 65.1 x 36.0 mm

  • Weight

    216g (without battery and memory card media)

  • Operating Temperature (℃)

    0 ~ 40 ℃

  • Operating Humidity (%)

    5 ~ 85%

S/W and PC OS

  • Bundle PC S/W

    I Launcher (iLinker)

  • Compatible OS

    Windows XP SP2 / Vista / 7 / 8

System Requirement in General

  • For Macintosh

    Intel Mac or later Mac OS 10.4 or higher Minimum 256MB RAM, 110MB of available hard-disk space, USB port

  • For Windows

    PC with processor better than Intel Core 2 Duo 1.66 GHz / AMD Athlon X2 Dual-Core 2.2 GHz or higherMinimum 512MB RAM (Over 1GB recommended) Windows XP SP2 / Vista / 7 / 8 250MB of available hard-disk space (Over 1GB recommend) USB 2.0 port nVIDIA Geforce 7600GT or later / Ati X1600 series or later1024×768 pixels, 16-bit color display compatible monitor (1280x1024, 32-bit color display recommended) Microsoft DirectX 9.0c or later


  • Wireless

    * Wi-Fi Connectivity:
    MobileLink(Groupshare), Remote Viewfinder, SNS & Cloud, E-mail, Auto Backup, Samsung Link - S/W Upgrade Notifier, AutoShare, Baby Monitor
    * Samsung Link: Nearby Device, Web Storage
    * SNS & Cloud
     - Hongkong: Facebook, YouTube, Picasa, Weibo, RenRen, Poco, Dropbox
    * S/W Upgrade Notifier
    * BabyMonitor: Added function of home monitoring by connection to AP, streaming without saving
    * facebook, weibo, email: Supporting to add comment
    * NFC

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