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SmartTV

Samsung Local Privacy Policy--SmartTV Supplement

Samsung makes available Internet-connected televisions and Blu-Ray players and other similar technologies that connect to your television set (collectively, the “SmartTV services” or “SmartTV”). Samsung’s SmartTV services offer features that may enhance video content, customised TV, movie, and other content recommendations, connections to social networking services, and the ability to control and interact with your SmartTV with gestures and voice commands. We collect, use, share, and store information through your SmartTV in the ways described in the Samsung Privacy Policy. This Supplement provides additional details about the privacy practices of some SmartTV features.

Recommendations and Customised Content

The SmartTV is designed to enable you to easily find and access video programming and other content. For example, you may access information about live television programs distributed to you by your cable or satellite operator and on-demand video content offerings distributed by third-party content providers through searchable guides displayed on your SmartTV.

In the case of live television programs, we determine what content is available to you based in part on your zip code. In addition, the SmartTV helps make the searchable guides and other SmartTV content more relevant to you by highlighting programming and content that is likely to interest you, such as episodes of programs that you may have missed and new programs, applications and other content that we believe you will find of interest. We base these recommendations on:


  • Information about content that you have watched, purchased, downloaded, or streamed through Samsung applications on your SmartTV or other devices;
  • Information about applications you have accessed through the SmartTV panels;
  • Information about your clicks on the “Like,” “Dislike,” “Watch Now,” and other buttons on your SmartTV;
  • The query terms you enter into SmartTV search features, including when you search for particular video content; and
  • Other SmartTV usage and device information, including, but not limited to, IP address, information stored in cookies and similar technologies, information that identifies your hardware or software configuration, browser information, and the page(s) you request.

In addition, if you enable the collection of information about video streams viewed on your SmartTV, we may collect that information and additional information about the network, channels, and programs that you view through the SmartTV. We will use such information to improve the recommendations that we deliver to you on the SmartTV.

Please visit the “settings” menu of your SmartTV for choices that may be available to you if you do not wish to continue to receive personalised recommendations on your SmartTV. If you disable personalised recommendations, then the information and content displayed on your SmartTV may not be as relevant to you. Samsung may still collect information about your usage of the SmartTV for the purposes described in this Samsung Privacy Policy.

Voice Recognition

You can control your SmartTV, and use many of its features, with voice commands.

If you enable Voice Recognition, you can interact with your Smart TV using your voice. To provide you the Voice Recognition feature, some voice commands may be transmitted (along with information about your device, including device identifiers) to a third-party service that converts speech to text or to the extent necessary to provide the Voice Recognition features to you. In addition, Samsung may collect and your device may capture voice commands and associated texts so that we can provide you with Voice Recognition features and evaluate and improve the features. Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

If you do not enable Voice Recognition, you will not be able to use interactive voice recognition features, although you may be able to control your TV using certain predefined voice commands. While Samsung will not collect your spoken word, Samsung may still collect associated texts and other usage data so that we can evaluate the performance of the feature and improve it.

You may disable Voice Recognition data collection at any time by visiting the “settings” menu. However, this may prevent you from using all of the Voice Recognition features.

Gesture Controls and Facial Recognition

Your SmartTV is equipped with a camera that enables certain advanced features, including the ability to control and interact with your TV with gestures and to use facial recognition technology to authenticate your Samsung Account on your TV. The camera can be covered and disabled at any time, but be aware that these advanced services will not be available if the camera is disabled.

Gesture Control. To provide you with the ability to control your SmartTV through gestures, the camera mounted on the top of your SmartTV can recognise your movements. This enables you, for example, to move between panels and zoom in or zoom out. We record information about when and how users use gesture controls so that we can evaluate the performance of these controls and improve them.

Facial Recognition. The camera situated on the SmartTV also enables you to authenticate your Samsung Account or to log into certain services using facial recognition technology. You can use facial recognition instead of, or as a supplementary security measure in addition to, manually inputting your password. Once you complete the steps required to set up facial recognition, an image of your face is stored locally on your TV; it is not transmitted to Samsung. If you cancel your Samsung Account or no longer desire to use facial recognition, please visit the applicable settings menu to delete the stored image. While your image will be stored locally, Samsung may take note of the fact that you have set up the feature and collect information about when and how the feature is used so that we can evaluate the performance of this feature and improve it.

Fitness Services

To provide you with personalised fitness recommendations, SmartTV services enable you to create a profile that contains certain basic information about yourself, including your height, weight and date of birth. You can delete such a profile at any time by following the directions in the service’s preferences [or settings] screen.

Kids Services

SmartTV services may make available educational videos and other content appropriate for children, but we do not knowingly collect any personal information from children under the age of thirteen (13) without parental consent, unless permitted by law. If we learn that a child under the age of thirteen (13) has provided us with personal information, we will delete it in accordance with applicable law.

Third Parties

Please note that when you watch a video or access applications or content provided by a third-party, that provider may collect or receive information about your SmartTV (e.g., its IP address and device identifiers), the requested transaction (e.g., your request to buy or rent the video), and your use of the application or service. Samsung is not responsible for these providers’ privacy or security practices. You should exercise caution and review the privacy statements applicable to the third-party websites and services you use.

Country-Specific Features

Please note that one or more of the features described in this SmartTV Supplement may not be available to you depending on where you live.