Samsung presents ‘Camera. Reborn.’ GALAXY Camera debuts in Hong Kong

September 28, 2012

Samsung  presents ‘Camera. Reborn.’

GALAXY  Camera debuts in Hong Kong


A smart camera that combines the latest Android™ 4.1 Jelly Bean operating system and wireless transmission technology, allowing users to capture,

edit and share the fun anytime and anywhere


HONG KONG – September 27, 2012 - Samsung Electronics Hong Kong Co., Ltd, a leading global mobile phone provider, has firstly and officially launched the brand new GALAXY Camera, which combines the Android™ 4.1 Jelly Bean operating system and wireless transmission technology, and is equipped with 21x optical zoom and 16MP BSI CMOS sensor. GALAXY Camera comes with 23mm aperture lens for wide-angle, quad-core processor, as well as a combination of traditional buttons and a 4.8-inch unique touch screen control mode. It provides users a new and perfect capturing experience by allowing them to capture, edit and share the fun anytime and anywhere.



“With the popularity of social networking and smart mobile devices, human communication has gone beyond text and voice. Today, consumers tend to share bits and pieces of their lives through images, and GALAXY Camera leads us into the new era of visual communication. Nowadays, traditional digital cameras are already armed with top notch shooting quality, but they lack the complete photo and video editing and sharing features. Contrary to smart devices, the Android operating system has empowered mobile devices with smart experiences. However, these devices do not have optical zoom or high quality shooting functions,” Yiyin Zhao, Product Marketing Director of Samsung Electronics Hong Kong Company Limited said. “Samsung is committed to being innovative, and we promise to enhance user experience through smart life experience. As we gather the spectacular feature of a smart phone and smart camera, GALAXY Camera marks the creation of a brand new smart product category. Users can now share high quality images that touch the hearts no matter any time of the day and anywhere, allowing human communication to become more lively.”


GALAXY Camera is a revolutionary new product. It is a blend of traditional digital camera’s excellent shooting function and the sharing features you experience on a smart device. Subliming digital photography to a whole new domain, GALAXY Camera sets a new standard for images. Some innovative features include:


Android 4.1 operating system provides a wide range of powerful functions

GALAXY Camera adopts the latest Android™ 4.1 Jelly Bean operating system. Users can download a variety of applications from Google Play or Samsung Apps stores, including different Google Apps and photo capturing or editing applications. These applications can capture images with personal style, or perform post-production of images according to personal preference. Through a variety of social network applications, such as Facebook, Instagram, Twitter and Pinterest, users can immediately upload photos and videos from GALAXY Camera and share details of their lives with friends.


On the other hand, GALAXY Camera’s Live View panel has a dynamic collection of sharing features shortcuts, including Automatic Cloud Upload or internet storage space. It is also equipped with Share Shot function which allows instant photo sharing amongst GALAXY devices. In addition, GALAXY Camera’s face recognition function can automatically recognize the faces of the user’s friends. Through Buddy Photo Share, photos can be shared instantly among friends in the picture. Remote View Finder can pair up GALAXY Camera with another Samsung device, turning smartphones into camera remote controller.


Uninterrupted connectivity

In addition to the powerful Android operating system, GALAXY Camera supports 3G network HSPA+ 21Mbps, and also dual-band Wi-Fi connection and channel bundling function. With download speed up to 60Mbps, it allows users to keep in touch around-the-clock without interruption, and upload, share and browse images anywhere.


A different multimedia experience

GALAXY Camera has built in a wide collection of brand new functions, including Photo Wizard that has pre-installed 35 different photo-editing functions, where users can edit, modify, or add different artistic effects to create images with personal style. GALAXY Camera can also edit video with Movie Wizard; with a HD Super Clear LCD display, users can add background, subtitles or effects to produce professional video clips.


Superior smart camera captures breathtaking images

GALAXY Camera has a 23mm wide angle lens and 21x optical zoom, catering the needs of both wide-angle landscapes, telephoto portraits and other requirements. Users can easily compose and capture pleasing images; the built-in optical image stabilizer (OIS) can ensure stable, clear, and detailed images. GALAXY Camera is also equipped with 16MP 1/2.3-inch BSI CMOS sensor, allowing users to capture colorful and high-resolution images, including clear images in the dark. The built-in Burst Shot function can continuously shoot 6 pictures, so users will no longer miss any precious moments.


GALAXY Camera’s brand new Smart Pro function allows users to easily enrich photos through a few simple steps. Users can also take advantage of the simple options to choose different scene modes and auto-tone for various settings to capture the best photos. For example, Rich Tone enhances the color tone of the image to reduce the over-exposure in bright environments, while Light Trace automatically controls the shutter speed of the camera to capture beautiful night views.


Top hardware configuration with first-class viewing experience

GALAXY Camera has a 4.8-inch HD Super Clear LCD touch-screen display (1280 x 720 pixels), providing colorful and extremely vivid images. Users can now conveniently capture remarkable moments, and share and edit photos with just a simple touch. Adopting a 1.4GHz quad-core processor, GALAXY Camera offers functions including high-speed image-processing, multimedia-sharing, web-browsing and multitasking.



Availability and suggested retail price

Samsung GALAXY Camera will be available soon.


For details of Samsung smartphone and tablet, please visit, or contact Samsung customer
service hotline at (852) 3698 4698.



Specifications of SAMSUNG GALAXY Camera (EK-GC100)


Special Features

The perfect combination between “The best in pro-like photography” with “The ease and speed of latest Android™ smartphone”


 The latest Android™ smartphone

- HSPA+ 21Mbps / 3G

- Android v4.1 Jelly Bean OS

- 1.4 GHz Quad-Core Processor

- Speedy Multi-tasking

- Supports Google™ Mobile Services


- Input Method

   - Hand Writing Recognition (English, Traditional and Simplified Chinese)

   - Virtual Qwerty Keyboard

- GPS (Support A-GPS)

- Geo-Tagging D


 The best in pro-like photography

- 4.8” HD Super Clear LCD screen

- 21x Optical Zoom, F2.8

- 16 Megapixel 1/2.3” BSI CMOS sensor

- Optical Image Stabilization

- 23mm aperture lens for impressive wide-angle shots

-“Smart Pro” which allows for professional style shots in simple steps

- Slow Motion Video for creative footage

- Voice Control for features such as zoom in, zoom out or shoot

Operating Platform

 Android v4.1 ( Jelly Bean) Operating Platform


 WCDMA 850 / 900 / 1900 / 2100


 128.7 x 70.8 x 19.1 mm


 305 g


 4.8” 16M 308 ppi, HD Super Clear LCD Touch Display


 1.4GHz Quad-Core Processor


- Internal Memory: 8GB

- Support micro SDSCä, micro SDHCä, micro SDXCä (Up to 64GB)


- Black & White

Battery Time*

- 1,650 mAh

- Standby time: 540 Hrs (3G)

- No. of Pictures Taken : 300 pictures

Image Sensor

- 16.3 effective megapixel 1/2.3" BSI CMOS


- F2.8, 23 mm, 21x Optical Zoom Lens


- OIS ( Optical Image Stabilization)


- Auto, 100, 200, 400, 800, 1600, 3200


- JPEG format:16M, 14M, 12M Wide, 10M, 5M, 3M, 2M Wide, 1M


- MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)

- Full HD 1920x1080 30fps Recording & play format

- Slow motion Movie 768x512 120fps

Smart Pro

- Smart Pro: 10 modes (Macro, Rich Tone, Action Freeze, Waterfall Trace, Light Trace, Beautiful Sunset, Blue Sky, Natural Green, Silhouette, Vivid Fireworks)

Smart Content Manager

- Photo Wizard

- Movie Wizard

Value added services

- Voice Control

- Slow Motion Video

- S Planner

- AllShare Play

- Dropbox

Music Player

- SoundAlive™ Sound Effect (Samsung Proprietary Technology)

- Music Library

- Background Music Play

- 3.5mm Stereo Headset Jack


- Video Play Format: H.263 / H.264 / MPEG4 / 3GP / WMV

- Video Recording Format: MP4

  • - Music Play Format: MP3 / AAC / AAC+ / e-AAC+ / WMA / WAV / MIDI / OGG / FLAC / M4A

Internet Tool

- Android Browser™

- Google Play™

- Google™ (Search, Voice Search, Gmail, Map, Calendar, Navigation, Latitude, Places and Google Talk)

- YouTube™

- Exchange Active Sync™ (Email, Contacts, Calendar, Tasks)

- Samsung Apps: Download Apps at Samsung Apps Store via your phone

- Online Widget



Data Transfer^

 HSPA+ 21.1Mbps / HSUPA 5.76Mbps / 3G / EDGE / GPRS Class12


 IEEE 802.11 b/g/n



Data Connectivity

 USB 2.0

DGPS/A-GPS connection is subject to local network and data services and network providers may charge additional service fees. Additionally, connection times can be affected by external factors, such as surrounding environment, weather, etc.

^ Subject to local network, data and messaging services.

▲ Actual available memory for end user usage may vary due to phone pre-configuration

+ For reference only, please check with our staff for details.

* The stand-by time and no. of shot shooting time are approximate. Performance of the battery is subject to the network, signal strength, function, selection and profile.

# Stereo Bluetooth is only applicable to specific headsets.


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit